Available to hire
I’m a data-driven professional with over 10 years of experience in the dynamic Ad tech world, working with top global organizations like Yieldmo, Live Nation, Yahoo, Adform, and Matterkind. I specialize in paid media, programmatic advertising, analytics, and sales, and I pride myself on building long-lasting partnerships by truly understanding client challenges and driving revenue growth.
I thrive on creating strategic digital marketing campaigns that deliver excellent results, collaborating closely with sales, product, and data teams to optimize performance. With a passion for data and innovation, I enjoy leading teams and projects that push the boundaries of digital marketing across global markets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Italian
Intermediate
Work Experience
PROGRAMMATIC LEAD, EMEA at YIELDMO
June 30, 2025 - July 29, 2025Successfully led programmatic campaigns and digital strategies for top agencies across the EMEA market. Led programmatic strategy and campaign activation across EMEA, supporting key agencies and direct clients. Increased EMEA revenue by ~£200K in last quarter through strategic optimisation and cross-selling. Collaborated with sales, product, and data teams to ensure all programmatic deals were correctly set up and driving strong performance. Led strategic relationships with top DSP partners in the EMEA, acting as the key point of contact for programmatic collaboration. Managed and expanded relationships with top-tier publishers to scale supply and inventory across EMEA. Led quarterly business review meetings with key clients to review revenue growth, develop existing relationships, and explore new opportunities. Developed a dashboard to monitor all campaign deliverables, revenue and performance data to identify trends and drive actionable insights.
Programmatic Lead, EMEA at Yieldmo
June 30, 2025 - July 29, 2025Successfully led programmatic campaigns and digital strategies for top agencies across the EMEA market. Led programmatic strategy and campaign activation across EMEA, supporting key agencies and direct clients. Increased EMEA revenue by ~£200K in last quarter through strategic optimisation and cross-selling. Collaborated with sales, product, and data teams to ensure programmatic deals were set up properly and driving strong performance. Managed strategic relationships with top DSP partners and expanded publisher relationships to scale supply and inventory. Led quarterly business review meetings and developed a dashboard to monitor campaign deliverables, revenue, and performance data to identify trends and actionable insights.
DIRECTOR GLOBAL DIGITAL MEDIA AND PROGRAMMATIC at LIVE NATION
September 30, 2024 - July 29, 2025Managed global digital campaigns elevating the performance and programmatic strategies for Ticketmaster and Live Nation business. Responsible for minimum £500k quarterly budget. Led monthly meetings and QBRs. Led an operational team responsible for activation of all digital campaigns globally and programmatic strategies to successfully enhance performance across global digital campaigns. Hit client KPIs at 100% success rate across all platforms by implementing strategic digital campaigns and providing technical support to clients, maximising yield and fill rates and driving profitable CPMs for display inventory. Worked with Data team with the activation of 1st party cookies IDs across all campaigns.
Director Global Digital Media and Programmatic at Live Nation
September 30, 2024 - July 29, 2025Managed global digital campaigns elevating programmatic strategies for Ticketmaster and Live Nation with a minimum £500k quarterly budget. Led an operational team responsible for activations of all global digital campaigns and strategies. Achieved 100% client KPI success across all platforms by implementing strategic digital campaigns, providing technical support, maximizing yield and fill rates, and driving profitable CPMs for display inventory. Collaborated with data teams on 1st party cookie ID activation across campaigns.
GLOBAL PLATFORM ACCOUNT MANAGER at YAHOO
April 30, 2023 - July 29, 2025Managed global relationships and integrations with DSPs to drive Yahoo SSP revenue efficiently and implemented effective revenue-driving strategies. Responsible for managing tier 1 clients including Criteo, Quantcast, YieldMo, MediaMath and Triplelift. Drove a book of business of approximately $10 million per quarter across EMEA, Canada and Latam. Led new business and DSP commercial conversations which resulted in incremental revenue of ~20% QoQ by performing yield optimisation exercises to improve revenue profitability. Built strong partner relationships through effective account management, leveraging these relationships to influence clients’ strategic decisions.
Global Platform Account Manager at Yahoo
April 30, 2023 - July 29, 2025Managed global relationships and integrations with DSPs to drive Yahoo SSP revenue efficiently. Responsible for tier-1 clients including Criteo, Quantcast, YieldMo, MediaMath, and Triplelift. Managed a Book of Business of ~$10 MM/quarter across EMEA, Canada, and Latam. Led new business and commercial conversations that resulted in ~20% incremental revenue QoQ by optimizing yield and improving profitability. Built strong partner relationships and influenced clients’ strategic decisions.
Campaign Manager, EMEA at Matterkind | IPG Group
May 31, 2022 - July 29, 2025Managed programmatic campaigns for a finance brand across EMEA with a £1M quarterly budget. Led monthly and quarterly business reviews, achieving 100% client targets and 20% revenue growth. Implemented programmatic buying through DSPs covering display, video, audio, CTV, native display, YouTube and DOOH. Optimized budgets with analytics to reduce waste and improve revenue. Supported junior team members in development and training.
CAMPAIGN MANAGER, EMEA at MATTERKIND | IPG GROUP
May 1, 2022 - July 29, 2025Managed programmatic campaigns across EMEA, elevating the performance and programmatic strategies for a finance brand. Managed a £1M programmatic budget per quarter, led monthly and QBR meetings. Drove programmatic campaigns and strategies successfully across multiple platforms, achieving 100% client targets and driving revenue growth of +20%. Implemented programmatic buying through DSPs for display, video, audio, CTV, native display, YouTube, DOOH. Budget optimisation with analytics to reduce waste and improve revenue. Led tasks and supported junior team members with development and training.
Platform Solutions Consultant at Adform
January 31, 2022 - July 29, 2025Functioned as a programmatic strategist providing technical account management for agencies and prospects on DSP, SSP, DMP, and Adserver products. Surpassed sales targets by 100%+, managed client relationships with technical support and education on platform utilization, and increased revenue by ~20% per quarter through upselling. Provided hands-on managed service with client campaigns including weekly optimizations, sharing best practices, and fostering revenue growth.
PLATFORM SOLUTIONS CONSULTANT at ADFORM
January 1, 2022 - July 29, 2025Programmatic strategist providing technical account management for agencies and prospects, covering DSP, SSP, DMP and Adserver products. Achieved 100%+ of sales target since joining. Managed client relationships by providing technical support across all products, introducing new features and educating clients on optimal platform usage. Increased revenue by approximately 20% per quarter through upselling existing products. Hands-on managed service with client campaigns, providing weekly campaign optimisations, sharing best practices, and helping agencies reach goals while growing Adform’s revenue by ~20% per quarter.
Paid Media Specialist at TALK | Digital Marketing Agency
December 31, 2020 - July 29, 2025Managed paid media campaigns across APAC for Tier 1 clients with a £200k quarterly budget. Led PPC and Paid Social campaign activations and strategies, growing conversions by ~50% per quarter. Led all meetings, reporting, media plans, and campaign strategies.
PAID MEDIA SPECIALIST at TALK | DIGITAL MARKETING AGENCY
December 1, 2020 - July 29, 2025Managed paid media campaigns across APAC, responsible for strategy development for Tier 1 clients. Managed £200k budget per quarter for a portfolio of three brands. Delivered ~50% quarterly conversion growth by leading meetings, campaign reports, media plans, and strategy development.
Digital Manager at Webedia | Multinational Digital Media Company
October 31, 2019 - July 29, 2025Led a team managing digital media strategy for two brands in Brazil with a US$1M quarterly budget. Directed digital strategy and performance marketing including PPC, Paid Social, Affiliates, CRM, and brand communications achieving ~30% quarterly growth in conversions. Spearheaded new e-commerce brand launch with end-to-end digital planning and activation, delivered strategic media plans, post campaign analyses, and QBRs.
DIGITAL MANAGER at WEBEDIA
October 1, 2019 - July 29, 2025Led a team responsible for developing and managing the digital media strategy for two brands in Brazil. Managed a US$1M quarterly budget. Led digital strategy and performance marketing, including PPC, Paid Social, Affiliates, CRM, and brand communications, achieving ~30% quarterly growth in conversions. Spearheaded launch of a new e-commerce brand driving end-to-end digital planning, activation, and creative development. Delivered strategic media plans, post-campaign analyses, and QBRs to key stakeholders.
Media Digital Manager at Havas Group Agency
May 31, 2018 - July 29, 2025Led activation and optimisation of Paid Media campaigns for 12 clients with a US$3M quarterly budget. Delivered a 70% conversion increase by applying daily optimisations, audience testing, creative and landing page testing. Collaborated with other teams for strategic media planning and created customised dashboards for data-driven decisions. Led presentations and quarterly business reviews (QBRs) with campaign and brand strategy results.
MEDIA DIGITAL MANAGER at HAVAS GROUP AGENCY
May 1, 2018 - July 29, 2025Managed a portfolio of 12 brands with US$3M quarterly budget. Led a team responsible for activation and optimisation of Paid Media campaigns from planning to data analysis. Achieved 70% conversion growth for main clients by applying daily optimisations, testing audiences, creatives, and landing pages. Collaborated with other teams to define strategic media plans and customised dashboards to support data-driven decisions. Led presentations and QBRs covering post-campaign results, media plans, and brand strategies.
Digital Intelligence at Vitro Digital Marketing Agency
April 30, 2016 - July 29, 2025Managed PPC and Paid Social campaigns for 4 brands with a US$250k quarterly budget. Increased leads by ~20% per quarter through effective campaign optimisation and data analytics. Led monthly optimisations, post-campaign reports, media plans, strategies, and ad copy creation.
DIGITAL INTELLIGENCE at VITRIO DIGITAL MARKETING AGENCY
April 1, 2016 - July 29, 2025Managed activation and performance campaigns across PPC, Paid Social platforms for four brands with a quarterly budget of US$250k. Achieved ~20% quarterly lead growth. Led monthly meetings for campaign optimisation, post-campaign reports, media plans, and ad copy creation to help clients achieve goals.
Marketing Analyst at Multisolution Digital Marketing Agency
March 31, 2015 - July 29, 2025Managed PPC and Paid Social activation and performance campaigns for 4 brands with a US$250k quarterly budget. Grew leads by ~70% in one year through campaign optimisation and analytics. Led monthly meetings and post-campaign reports and planned strategies to help clients achieve goals.
MARKETING ANALYST at MULTISOLUTION DIGITAL MARKETING AGENCY
March 1, 2015 - July 29, 2025Managed activation and performance campaigns across PPC, Paid Social platforms for telecom brands and Chevrolet with a US$250k quarterly budget. Delivered ~70% lead growth over one year. Led monthly meetings with campaign optimisations, post-campaign reports, and media plans to drive client success.
Ad Operations at Boo-Box
March 31, 2014 - July 29, 2025Managed activation and optimisation of campaigns for clients such as Claro, Telecine, HBO, and Cinemark. Provided daily analysis and optimisation recommendations, resulting in a 30% increase in client goals. Delivered campaign reports with insights and recommendations to increase platform investments.
AD OPERATIONS at BOO-BOX
March 1, 2014 - July 29, 2025Managed campaign activation and optimisation through Boo-Box UI for clients including Claro, Telecine, HBO, and Cinemark. Provided daily analysis and optimisation suggestions resulting in a 30% increment in client goals. Led campaign reports with insights and recommendations to increase client investment on the platform.
Media Analyst at Silo Digital Marketing Agency
October 31, 2013 - July 29, 2025Managed activation and performance campaigns across paid media platforms for 3 brands with a US$100k quarterly budget. Grew leads every quarter and secured more budget based on results. Led meetings, post-campaign reporting, and media plan strategies.
MEDIA ANALYST at SILO DIGITAL MARKETING AGENCY
October 1, 2013 - July 29, 2025Managed activation and performance campaigns for clients such as Jadlog, TókioMarine, and AOC with a US$100k quarterly budget. Drove lead growth each quarter and increased budgets based on results. Led meetings with campaign optimisation, post-campaign reports, and media plans.
Education
Master's Degree at NOVA Lisbon
January 1, 2019 - December 31, 2019Master’s Degree at USP
January 1, 2016 - December 31, 2016Bachelor’s Degree at UNISO
January 1, 2011 - December 31, 2011Master's Degree at NOVA LISBON
January 1, 2019 - December 31, 2019Master’s Degree at USP
January 1, 2016 - December 31, 2016Bachelor’s Degree at UNISO
January 1, 2011 - December 31, 2011Qualifications
Industry Experience
Media & Entertainment, Software & Internet, Financial Services, Professional Services, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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