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I'm Anjana Varghese, a results-driven Digital Marketing Specialist with over 6 years of experience in performance marketing, lead generation, website design and development, SEO/SEM, email marketing, and analytics. I excel at planning, developing, and implementing multi-channel campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, optimizing for ROI, CTR, and KPIs aligned with business goals. I have hands-on experience in content management, editorial calendars, A/B testing, and cross-functional collaboration, and I'm passionate about creating innovative, brand-aligned content that engages audiences in retail, consulting, education, and apparel sectors, with a focus on UAE and GCC markets.…I'm Anjana Varghese, a results-driven Digital Marketing Specialist with over 6 years of experience in performance marketing, lead generation, website design and development, SEO/SEM, email marketing, and analytics. I excel at planning, developing, and implementing multi-channel campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, optimizing for ROI, CTR, and KPIs aligned with business goals. I have hands-on experience in content management, editorial calendars, A/B testing, and cross-functional collaboration, and I'm passionate about creating innovative, brand-aligned content that engages audiences in retail, consulting, education, and apparel sectors, with a focus on UAE and GCC markets.

Anjana Varghese

Digital Marketer, PPC Manager, Marketing Strategist, +6

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I'm Anjana Varghese, a results-driven Digital Marketing Specialist with over 6 years of experience in performance marketing, lead generation, website design and development, SEO/SEM, email marketing, and analytics. I excel at planning, developing, and implementing multi-channel campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, optimizing for ROI, CTR, and KPIs aligned with business goals. I have hands-on experience in content management, editorial calendars, A/B testing, and cross-functional collaboration, and I'm passionate about creating innovative, brand-aligned content that engages audiences in retail, consulting, education, and apparel sectors, with a focus on UAE and GCC markets.…I'm Anjana Varghese, a results-driven Digital Marketing Specialist with over 6 years of experience in performance marketing, lead generation, website design and development, SEO/SEM, email marketing, and analytics. I excel at planning, developing, and implementing multi-channel campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, optimizing for ROI, CTR, and KPIs aligned with business goals. I have hands-on experience in content management, editorial calendars, A/B testing, and cross-functional collaboration, and I'm passionate about creating innovative, brand-aligned content that engages audiences in retail, consulting, education, and apparel sectors, with a focus on UAE and GCC markets.

Available to hire

I’m Anjana Varghese, a results-driven Digital Marketing Specialist with over 6 years of experience in performance marketing, lead generation, website design and development, SEO/SEM, email marketing, and analytics. I excel at planning, developing, and implementing multi-channel campaigns across Google Ads, Meta Ads, LinkedIn, and YouTube, optimizing for ROI, CTR, and KPIs aligned with business goals. I have hands-on experience in content management, editorial calendars, A/B testing, and cross-functional collaboration, and I’m passionate about creating innovative, brand-aligned content that engages audiences in retail, consulting, education, and apparel sectors, with a focus on UAE and GCC markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Executive at Grand Stores

February 1, 2025 - Present

Managed end-to-end execution of social media campaigns across multiple retail brands, ensuring alignment with overall brand strategy. Coordinated content planning and audience engagement strategies for high-performing social channels. Collaborated with internal teams and external agencies to ensure campaign timelines and deliverables are met. Supported regional marketing teams with localized content development and digital asset management. Developed Power BI and Looker Studio dashboards for monthly digital performance reporting. Applied JavaScript-based tag customizations to improve event tracking and GTM setup.

Digital Marketing Executive at Designtex Trading LLC

January 31, 2023 - July 29, 2025

Implemented targeted digital strategies across Google, Meta, and YouTube Ads, achieving a CTR of 1.5% and conversion improvements of 20%. Managed and analyzed customer databases of over 6000 users to improve retargeting and customer retention strategies. Developed tactical marketing campaigns in line with product launches and regional promotions. Optimized budget allocation across platforms, achieving a 15% cost reduction while maintaining performance metrics. Regularly presented campaign insights and performance breakdowns to management using Power BI dashboards. Coordinated with cross-functional teams to launch digital initiatives that met commercial and creative goals.

Digital Management Executive at Consortium Consultancy LLC

January 31, 2025 - July 29, 2025

Reported directly to the CEO, managing all digital assets, including SEO strategy and content optimization. Increased organic traffic by 15% and conversion rate by 6% through keyword planning and UX improvements. Developed and implemented editorial and digital content calendars tailored for regional audiences. Created marketing strategies in coordination with stakeholder goals, aligned with monthly KPIs. Led A/B testing initiatives to improve click-through and engagement across digital campaigns. Managed digital analytics and reporting using Google Analytics and Data Studio, ensuring campaigns were data-driven.

Digital Marketing Intern at Stobery Trendz

August 31, 2021 - July 29, 2025

Supported the development of SEO and SEM strategies, increasing organic traffic by 50%. Monitored and reported website performance using Google Search Console and Data Studio. Contributed to content development for email campaigns and social media posts aligned with seasonal promotions.

Content Writer & Digital Marketing Strategist at Virtuosoelite Consultancy

September 30, 2021 - July 29, 2025

Led SEO initiatives for client websites, improving rankings and boosting organic sessions by 10%. Delivered over 100 high-quality articles and marketing assets, resulting in a 10% decrease in bounce rates. Provided content strategies for B2B and ecommerce clients with a focus on conversion and retention. Worked on freelance projects focused on SEO, content planning, and performance optimization.

Digital Marketing Executive at Concordium Consultancy LLC

January 1, 2023 - January 1, 2025

Managed end-to-end digital assets, including SEO strategy and content optimization; increased organic traffic by 15% and conversion rate by 6% through keyword planning and UX improvements; developed and implemented editorial and digital content calendars tailored for regional audiences; created marketing strategies in coordination with stakeholder goals and monthly KPIs; led A/B testing initiatives to improve click-through and engagement across digital campaigns.

Digital Marketing Executive at Designtex Trading LLC

September 1, 2021 - January 1, 2023

Supported the development of SEO and SEM strategies, increasing organic traffic by 50%; monitored website performance using Google Search Console and Data Studio; contributed to content development for email campaigns and social media posts aligned with seasonal promotions; collaborated with cross-functional teams to deliver regional marketing initiatives.

Digital Marketing Intern at Stobery Trends

April 1, 2021 - August 1, 2021

Led SEO initiatives for client websites; improved rankings and organic reach; delivered over 100 high-quality articles and marketing assets; contributed to content and campaign assets supporting seasonal promotions; helped reduce bounce rates and improve engagement.

Content Writer & Digital Marketing Strategist at Virtuoso Elite Consultancy LLC

August 1, 2019 - September 1, 2021

Wrote content and developed digital marketing strategies; delivered 100+ high-quality articles and assets; led SEO initiatives and contributed to content development for campaigns; led LMS & CRM integration for Srees Academy, including CRM workflows, student tracking, and UX enhancements.

Digital Marketing Executive at Consortium Consulting LLC

January 2, 2023 - January 31, 2025

Led multi-brand email marketing campaigns, built and maintained editorial calendars aligned with corporate communication strategies. Implemented A/B testing across subject lines, content blocks, and CTAs to improve lead generation and campaign performance for Meta and Google Ads. Created and optimized automated email flows (welcome, abandoned cart, post-purchase), contributing to a 20% boost in conversion rates. Used Figma for website design and ideation, and created WordPress and Wix websites. Handled end-to-end process from ideation to setup to launch. Analyzed campaign performance using Power BI and Looker Studio; supported data-driven decision making. Participated in performance reviews for ad campaigns, supporting bid optimization and budget allocation.