Available to hire
Hi, I’m Lusine Galstyan, a passionate Social Media Marketing Specialist with extensive experience in developing and managing engaging content strategies, optimizing advertising campaigns, and analyzing social media performance. I enjoy collaborating with creative teams and clients to produce high-quality marketing materials that resonate with target audiences and drive brand visibility.
With years of hands-on experience leading teams and handling diverse projects, I am committed to fostering innovation and delivering impactful marketing solutions that help businesses grow. I’m always eager to embrace new challenges and contribute to meaningful digital marketing success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Armenian
Fluent
Russian
Advanced
English
Advanced
French
Intermediate
Work Experience
Digital Marketing Specialist, Team Supervisor at VooDoo Marketing
August 31, 2023 - July 30, 2025Led and supervised a multidisciplinary team, ensuring smooth execution of marketing campaigns and social media strategies for over 13 projects. Directed team workflows, assigned responsibilities, and monitored progress to meet tight deadlines and deliver high-quality results. Collaborated with clients, including Katna, Tufenkian, Pesto Cafe Osteria, Vienna Cafe & Kitchen, and Capital Build Estate, to tailor marketing solutions and achieve business goals. Organized brainstorming sessions and team workshops to foster innovation and enhance collective productivity. Oversaw all aspects of campaign management, from professional photo shoots and content creation to strategic implementation and performance analysis.
Digital Marketing Specialist, Team Supervisor at VooDoo Marketing
August 31, 2023 - July 29, 2025Led and supervised a multidisciplinary team, ensuring smooth execution of marketing campaigns and social media strategies for over 13 projects. Directed team workflows, assigned responsibilities, and monitored progress to meet tight deadlines and deliver high-quality results. Collaborated with clients, including Katna, Tufenkian, Pesto Cafe Osteria, Vienna Cafe & Kitchen, and Capital Build Estate, to tailor marketing solutions and achieve business goals. Organized brainstorming sessions and team workshops to foster innovation and enhance collective productivity. Oversaw all aspects of campaign management, from professional photo shoots and content creation to strategic implementation and performance analysis.
Social Media Marketing Specialist at Digitain Group (TotoGaming)
August 1, 2023 - PresentDevelop and manage engaging content strategies aligned with company goals. Monitor and evaluate the performance of social media platforms, delivering detailed monthly analytics and performance reports. Collaborate with designers and copywriters to create high-quality marketing materials. Propose and execute innovative content promotion ideas and campaigns tailored to target audiences. Conduct in-depth analyses of content strategies, track key performance metrics, and generate actionable insights for improvement. Design, launch, and optimize advertising campaigns on social media platforms to enhance brand visibility and engagement. Conduct thorough competitor market analysis to identify trends, benchmark performance, and inform strategic decisions. Plan and manage budgets for competitions, oversee the entire process from planning and publication to awarding prizes, and ensure accurate reporting through official acts and performance summaries.
Social Media Marketing Specialist at Digitain Group (TotoGaming)
August 1, 2023 - PresentDevelop and manage engaging content strategies aligned with company goals. Monitor and evaluate the performance of social media platforms, delivering detailed monthly analytics and performance reports. Collaborate with designers and copywriters to create high-quality marketing materials. Propose and execute innovative content promotion ideas and campaigns tailored to target audiences. Conduct in-depth analyses of content strategies, track key performance metrics, and generate actionable insights for improvement. Design, launch, and optimize advertising campaigns on social media platforms to enhance brand visibility and engagement. Conduct thorough competitor market analysis to identify trends, benchmark performance, and inform strategic decisions. Plan and manage budgets for competitions, oversee the entire process from planning and publication to awarding prizes, and ensure accurate reporting through official acts and performance summaries.
Social Media Manager (Freelance) at 1ATH.Studio
June 30, 2023 - July 30, 2025Led the rebranding of the company’s Instagram profile, enhancing its visual identity and engagement. Created diverse content, including articles, news updates, videos, and TikToks, tailored to target audiences. Managed social media platforms, ensuring consistent branding and audience interaction. Analyzed performance metrics, generated detailed reports, and provided actionable insights to refine strategies. Developed innovative content strategies to increase follower growth and engagement.
Social Media Manager (Freelance) at 1ATH.Studio
June 30, 2023 - July 29, 2025Led the rebranding of the company’s Instagram profile, enhancing its visual identity and engagement. Created diverse content, including articles, news updates, videos, and TikToks, tailored to target audiences. Managed social media platforms, ensuring consistent branding and audience interaction. Analyzed performance metrics, generated detailed reports, and provided actionable insights to refine strategies. Developed innovative content strategies to increase follower growth and engagement.
Digital Marketing Specialist at Coffee Life Yvn
January 31, 2022 - July 30, 2025Coordinated all marketing and public relations activities, ensuring cohesive brand representation and messaging. Organized and managed professional photo shoots to enhance the visual appeal of marketing campaigns. Created compelling content, including posts, articles, and promotional materials, to engage and grow the audience. Designed and executed social media advertising strategies, tracking performance metrics to optimize ad effectiveness. Developed and implemented content calendars, aligning marketing efforts with business objectives. Conducted competitor analysis and market research to identify growth opportunities and refine campaigns.
Digital Marketing Specialist at Coffee Life Yvn
January 31, 2022 - July 29, 2025Coordinated all marketing and public relations activities, ensuring cohesive brand representation and messaging. Organized and managed professional photo shoots to enhance the visual appeal of marketing campaigns. Created compelling content, including posts, articles, and promotional materials, to engage and grow the audience. Designed and executed social media advertising strategies, tracking performance metrics to optimize ad effectiveness. Developed and implemented content calendars, aligning marketing efforts with business objectives. Conducted competitor analysis and market research to identify growth opportunities and refine campaigns.
Education
Bachelor at Armenian State University of Economics
January 1, 2015 - December 31, 2019Bachelor at Armenian State University of Economics
January 1, 2015 - December 31, 2019Qualifications
Post-truth
January 1, 2023 - December 31, 2023Eat better
January 1, 2022 - December 31, 2022Insight-outside
January 1, 2021 - December 31, 2021Post-truth
January 1, 2022 - December 31, 2022Eat better
January 1, 2022 - December 31, 2022Insight-outside
January 1, 2022 - December 31, 2022Industry Experience
Gaming, Retail, Media & Entertainment, Professional Services, Real Estate & Construction, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
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