Hi, I'm Jordan Goff, a digital marketing strategist and creative producer with over 8 years of experience blending creative vision with strategic execution. I specialize in building high-performing campaigns and brand experiences that drive engagement, conversions, and visibility across multiple digital platforms. I have a passion for marketing in startups, wellness, tech, and e-commerce sectors. I founded Southern Skull Media, a full-service visual studio, where I lead production of cinematic content that resonates with audiences. I enjoy collaborating across teams to develop scalable content systems and influencer strategies that boost organic reach. Helping brands tell their unique stories in an authentic and impactful way is what drives me every day.

Jordan Goff

Hi, I'm Jordan Goff, a digital marketing strategist and creative producer with over 8 years of experience blending creative vision with strategic execution. I specialize in building high-performing campaigns and brand experiences that drive engagement, conversions, and visibility across multiple digital platforms. I have a passion for marketing in startups, wellness, tech, and e-commerce sectors. I founded Southern Skull Media, a full-service visual studio, where I lead production of cinematic content that resonates with audiences. I enjoy collaborating across teams to develop scalable content systems and influencer strategies that boost organic reach. Helping brands tell their unique stories in an authentic and impactful way is what drives me every day.

Available to hire

Hi, I’m Jordan Goff, a digital marketing strategist and creative producer with over 8 years of experience blending creative vision with strategic execution. I specialize in building high-performing campaigns and brand experiences that drive engagement, conversions, and visibility across multiple digital platforms. I have a passion for marketing in startups, wellness, tech, and e-commerce sectors.

I founded Southern Skull Media, a full-service visual studio, where I lead production of cinematic content that resonates with audiences. I enjoy collaborating across teams to develop scalable content systems and influencer strategies that boost organic reach. Helping brands tell their unique stories in an authentic and impactful way is what drives me every day.

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Language

English
Fluent

Work Experience

Creative Director / Lead Photographer & Videographer at Southern Skull Media – Miami, FL
May 1, 2023 - Present
Founded and lead a full-service visual studio producing commercial photography and video content. Execute end-to-end production including drone, studio, and field shoots with custom editing workflows. Blend SFX artistry with beauty and branding to create viral, cinematic content for social and web platforms. Manage client success, timelines, delivery, and visual strategy alignment across platforms.
Marketing Director (Digital & Social Media) at Rae Rituals – Remote/Miami, FL
February 28, 2025 - July 29, 2025
Designed and executed full-funnel digital strategy across Instagram, TikTok, and YouTube. Managed content production calendar, scheduling, captions, and social growth. Wrote SEO blog posts and coordinated influencer campaigns for brand exposure. Oversaw Google Ads strategy, podcast asset creation, and short-form content repurposing.
U.S. Marketing & Sales Manager at TriggerHub – Remote
August 31, 2022 - July 29, 2025
Drove U.S. market expansion for UK-based mental health brand using story-driven campaigns. Managed paid/organic content, Shopify pages, and social engagement strategies. Collaborated with psychology experts, creatives, and developers to scale the brand voice. Achieved 3.5%+ CTRs and built high-converting landing pages tied to campaign KPIs.
Social Media Director at Miller Ad Agency – Dallas, TX
March 31, 2020 - July 29, 2025
Directed paid and organic campaigns for 10+ clients across verticals. Achieved $0.01 cost per engagement with creative contests and giveaways. Mentored interns and created SOPs to scale campaign strategy and reporting.
Sales Coordinator at Hilton Worldwide Sales – Carrollton, TX
January 31, 2019 - July 29, 2025
Led pre-sales reporting and CRM tracking for international sales teams. Supported KPIs through audits, timelines, Salesforce/Delphi reporting, and lead updates. Active member of THRIVE and Sales Support Council, focused on wellness and retention.

Education

Bachelor of Applied Science at Texas A&M University – Commerce, TX
January 1, 2014 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Healthcare, Professional Services