Hi, I’m Bisma 👋 I’m a Product & UX Designer with 5+ years of experience turning complex ideas into products people actually enjoy using. I design at the intersection of strategy, research, and craft, where every screen has a purpose and every flow tells a story. I’ve worked across SaaS, fintech, AI, and data-driven platforms, designing end-to-end experiences, from early research and rough sketches to polished interfaces and scalable design systems. My focus is always the same: make things clear, human, and impactful. I don’t just design screens, I design journeys. Journeys that help people trust financial tools, understand data, and make confident decisions. What sets me apart? A product-first mindset, strong collaboration with teams, and a belief that great design should feel effortless, intentional, and quietly powerful. If you’re building something meaningful, I’d love to help shape the experience.…

Bisma Gul

Hi, I’m Bisma 👋 I’m a Product & UX Designer with 5+ years of experience turning complex ideas into products people actually enjoy using. I design at the intersection of strategy, research, and craft, where every screen has a purpose and every flow tells a story. I’ve worked across SaaS, fintech, AI, and data-driven platforms, designing end-to-end experiences, from early research and rough sketches to polished interfaces and scalable design systems. My focus is always the same: make things clear, human, and impactful. I don’t just design screens, I design journeys. Journeys that help people trust financial tools, understand data, and make confident decisions. What sets me apart? A product-first mindset, strong collaboration with teams, and a belief that great design should feel effortless, intentional, and quietly powerful. If you’re building something meaningful, I’d love to help shape the experience.…

Available to hire

Hi, I’m Bisma 👋

I’m a Product & UX Designer with 5+ years of experience turning complex ideas into products people actually enjoy using. I design at the intersection of strategy, research, and craft, where every screen has a purpose and every flow tells a story.

I’ve worked across SaaS, fintech, AI, and data-driven platforms, designing end-to-end experiences, from early research and rough sketches to polished interfaces and scalable design systems. My focus is always the same: make things clear, human, and impactful.

I don’t just design screens, I design journeys.
Journeys that help people trust financial tools, understand data, and make confident decisions.

What sets me apart?
A product-first mindset, strong collaboration with teams, and a belief that great design should feel effortless, intentional, and quietly powerful.

If you’re building something meaningful, I’d love to help shape the experience.

See more

Language

English
Fluent
Urdu
Advanced

Work Experience

Senior Lead Product Designer at Codistan Ventures
September 1, 2024 - Present
Collaborated closely with cross-functional teams to develop design strategies for web and mobile applications of Pakistan's largest Bank with operations in MENA, UK & Europe to address the requirements of global users and sustain comprehensive design systems and libraries. Performed comprehensive user research and testing to extract critical insights, guiding and refining design decisions for optimized user experiences with high-fidelity interfaces for mobile, desktop, and TV platforms. Initiated competitor scanning and expertly translated design concepts into customer experiences, wireframes, interactive prototypes, and visually compelling mockups using Figma & Adobe XD to ensure seamless and engaging UX. Championed the implementation of responsive and user-centric design principles, focusing on usability and aesthetic appeal. Embraced continuous iteration by refining SaaS designs through systematic analysis of user feedback and data. Created dynamic animations and transitions to enha
Product UI Designer at Eminent Technologies
May 31, 2023 - July 29, 2025
Spearheaded the design and launch of a data management platform, resulting in a 40% increase in efficiency for data processing tasks. Conducted market analysis to identify new opportunities, leading to the development of two new product features adopted by over 70% of clients. Coordinated with cross-functional teams to ensure alignment of product vision with business objectives and customer needs.
Intern, Content and Business Products Team at Castle Shepherd Gilmour
August 31, 2018 - July 29, 2025
Senior Lead Product Designer at Codistan Ventures
September 1, 2024 - Present
Collaborated with cross-functional teams to develop design strategies for web and mobile applications for Pakistan's largest Bank with operations in MEN A, the UK & Europe; addressed global user needs and contributed to comprehensive design systems and libraries.
Product Designer at Castle Shepherd Gilmore
August 31, 2018 - September 29, 2025
Drove product design lifecycle, data quality & governance, cross-functional leadership, strategic planning & analysis; worked within Agile & Scrum methodologies; engaged stakeholders to align product vision with business goals.
Senior Lead Product Designer at Codistan Ventures
September 2, 2024 - Present
Led cross-functional design efforts for web and mobile applications, collaborating with engineering, product, and business stakeholders to develop design strategies for Pakistan's largest bank. Built scalable design systems and libraries to address global user needs across MEN A, UK & Europe, ensuring cohesive, high-quality UX across platforms.
Product Designer at Castle Shepherd Gilmore
August 2, 2018 - September 29, 2025
Interned with Content and Business Products Team, supporting lifecycle management, data quality & governance, and cross-functional collaboration. Contributed to agile design processes, stakeholder engagement, and rapid prototyping for internal and client-facing products.
Senior Lead Product Designer at Codistan Ventures
September 1, 2024 - Present
Led cross-functional teams to design web and mobile applications for Pakistan's largest bank with operations in MEN A, UK & Europe. Drove design systems and libraries, conducted user research and testing to extract insights and refine decisions for high-fidelity mobile, desktop, and TV interfaces. Translated concepts into CX, wireframes, interactive prototypes, and polished visuals using Figma and Adobe XD. Implemented responsive, user-centric design principles to deliver seamless UX and strong aesthetics. Collaborated with developers to ensure flawless implementation. Pioneered SaaS design iteration through user feedback and data analysis. Created motion designs and transitions to boost engagement with Blender and Adobe After Effects.
Product UI Designer at Eminent Technologies
May 1, 2023 - October 10, 2025
Spearheaded the design and launch of a data management platform, resulting in a 40% increase in data processing efficiency. Conducted market analysis to identify opportunities, leading to the development of two new product features adopted by over 70% of clients. Coordinated with cross-functional teams to ensure alignment of product vision with business objectives and customer needs.
Product Design Intern at Castle Shepherd Gilmore
August 1, 2018 - October 10, 2025
Supported Content and Business Products team with product design tasks, contributed to lifecycle management, data quality & governance, and agile practices through a short-term internship in Islamabad.
Senior Lead Product Designer at Codistan Ventures
September 1, 2024 - Present
Collaborated closely with cross-functional teams to develop design strategies for web and mobile applications for Pakistan's largest bank, with operations in MEA, UK & Europe; addressed global user requirements and built scalable design systems and libraries.
Product Design Intern at Castle Shepherd Gilmore
August 31, 2018 - October 10, 2025
Contributed to product design lifecycle management, data quality & governance, cross-functional leadership, strategic planning and analysis, and Agile/Scrum methodologies; engaged stakeholders and supported design decisions.
Senior Lead Product Designer at Codistan Ventures
September 1, 2024 - Present
Collaborated closely with cross-functional teams to develop design strategies for web and mobile applications, addressing global user needs and establishing comprehensive design systems and libraries for banking products with operations in MEN A, UK & Europe.
Intern, Content and Business Products Team at Castle Shepherd Gilmore
August 1, 2018 - October 10, 2025
Contributed to product design lifecycle and produced portfolio-ready design work for websites, banking apps, ecommerce solutions, and SaaS/fintech web apps; supported cross-functional collaboration and enhanced skills in design tools and processes.
Senior Lead Product Designer at Codistan Ventures
September 1, 2024 - Present
Collaborated with cross-functional teams to develop design strategies for web and mobile applications for Pakistan's largest bank, with operations in MEN A, UK & Europe, and to address the needs of global users. Led the creation of comprehensive design systems and libraries, and guided the UX/UI direction to ensure consistent, scalable experiences across platforms.
Product UI Designer at Eminent Technologies
May 31, 2023 - October 10, 2025
Spearheaded the design and launch of a data management platform, resulting in a 40% increase in efficiency for data processing tasks. Conducted market analysis, identified opportunities, and defined feature sets; collaborated with cross-functional teams to align product vision with business objectives.
Product Designer (Intern) at Castle Shepherd Gilmore
August 31, 2018 - October 10, 2025
Supported Product Design lifecycle activities including product lifecycle management, data quality & governance, cross-functional leadership, and agile methodologies. Contributed to strategic planning, stakeholder engagement, and collaborative design processes.
Senior Lead Product Designer at Codistan Ventures
September 2, 2024 - Present
Led design strategies for web and mobile applications for Pakistan's largest bank with operations in MENA, UK and Europe. Collaborated with cross-functional teams to align product vision with business objectives and user needs. Built and maintained scalable design systems and libraries to ensure consistency across platforms. Drove user research, prototyping, and high-fidelity UI to deliver seamless experiences for global users.
Intern, Content & Business Products Team at Castle Shepherd Gilmore
August 1, 2018 - October 15, 2025
Supported product design lifecycle, data quality & governance, cross-functional leadership and agile practices; contributed to projects across web and mobile platforms; gained exposure to SaaS, fintech and e-commerce contexts. Collaborated with cross-functional teams to align product vision with customer needs and business goals.
Senior UI/UX Designer at Eminent Technologies
September 1, 2020 - December 1, 2023
Collaborated with stakeholders on discovery, user research, wireframing, and prototyping; led UX workshops promoting user-centered design across the organization; delivered motion graphics and micro-interactions aligned with business and product goals; designed SaaS, fintech, and enterprise dashboards supported by scalable design systems.
Lead UI/UX Product Designer at Codistan Ventures
January 1, 2024 - Present
Led end-to-end UI/UX product design for SaaS, fintech, and enterprise ventures; established scalable design systems; mentored cross-functional teams and ensured smooth handoffs with engineering and product management.
Architect / Visual Designer at Zee Brothers
February 1, 2020 - December 1, 2020
Collaborated on branding, architectural visuals, and design assets; produced mobilе and web UI assets; contributed to end-to-end design work across projects.
Lead UX Designer at Maidan – Sports Management & Social Platform
January 1, 2024 - Present
Led end-to-end UX for a real-time sports platform enabling match creation, team formation, payments, and performance tracking; improved match setup speed, user engagement, and payment reliability.

Education

Bachelors In Architecture Design at National College of Arts, Pakistan
January 1, 2015 - December 31, 2020
Bachelor's in Architecture Design at National College of Arts, Pakistan
January 1, 2015 - January 1, 2020
Bachelor of Architecture Design at National College of Arts, Pakistan
January 1, 2015 - January 1, 2020
Bachelor's in Architecture Design at National College of Arts, Pakistan
January 1, 2015 - January 1, 2020
Bachelor's in Architecture Design at National College of Arts, Pakistan
January 1, 2015 - January 1, 2020
Bachelor's in Architecture Design at National College of Arts, Pakistan
January 1, 2015 - January 1, 2020
Bachelor's in Architecture Design at National College of Arts, Pakistan
January 1, 2015 - January 1, 2020
Bachelor's in Architectural Design at National College of Arts
January 1, 2015 - December 1, 2020

Qualifications

Complete Web & Mobile Designer: UI/UX, Figma, +more
January 5, 2024 - January 5, 2024
Member, Figma Community
January 11, 2030 - July 29, 2025
Member, Pakistan Council of Architects and Town Planners (PCATP)
January 11, 2030 - July 29, 2025
Bachelor's in Architecture Design
January 1, 2015 - January 1, 2020
Udemy course: Agile & Scrum Methodologies
January 11, 2030 - October 10, 2025
Honors: CGPA 3.2
January 11, 2030 - October 10, 2025

Industry Experience

Financial Services, Software & Internet, Professional Services, Media & Entertainment, Retail, Education, Other, Gaming
    paper Livedin

    Livedin is a Host Management SaaS from KSA focusing on supporting Short Term Property Rental host to deliver higher results from their properties 60% boost in revenue for partner hosts, 80% reduction in operational hassle for short-term rental hosts, 90% ratings & reviews from guests staying at host properties,
    User experience is at the heart of everything we do. Our team of experienced UX designers is dedicated to engineering digital experiences that prioritize user satisfaction and loyalty. Through in-depth research, usability testing, and user-centric design principles, we create intuitive and seamless digital journeys. Improved, more rapid and intelligent, with tailor-made online solutions just for you. A smooth user interaction, paired with a considerate layout designed to guide users with clarity, is what differentiates this website from others.