Hi, I'm Edmond Cheok, a Creative Designer with over 15 years of experience leading teams and delivering innovative marketing solutions across Singapore, Malaysia, and regional markets. I love blending traditional and digital design to create impactful campaigns and brand experiences that resonate. Throughout my career, I've had the privilege to work on high-profile events, collaborate with C-suite executives, and mentor creative talents. I'm passionate about crafting integrated marketing ecosystems and have a strong background in brand strategy, event branding, and UI/UX design. I pride myself on being a collaborative and adaptable professional who enjoys driving business growth through compelling visual storytelling and strategic creative direction.…

Edmond Cheok

Hi, I'm Edmond Cheok, a Creative Designer with over 15 years of experience leading teams and delivering innovative marketing solutions across Singapore, Malaysia, and regional markets. I love blending traditional and digital design to create impactful campaigns and brand experiences that resonate. Throughout my career, I've had the privilege to work on high-profile events, collaborate with C-suite executives, and mentor creative talents. I'm passionate about crafting integrated marketing ecosystems and have a strong background in brand strategy, event branding, and UI/UX design. I pride myself on being a collaborative and adaptable professional who enjoys driving business growth through compelling visual storytelling and strategic creative direction.…

Available to hire

Hi, I’m Edmond Cheok, a Creative Designer with over 15 years of experience leading teams and delivering innovative marketing solutions across Singapore, Malaysia, and regional markets. I love blending traditional and digital design to create impactful campaigns and brand experiences that resonate. Throughout my career, I’ve had the privilege to work on high-profile events, collaborate with C-suite executives, and mentor creative talents.

I’m passionate about crafting integrated marketing ecosystems and have a strong background in brand strategy, event branding, and UI/UX design. I pride myself on being a collaborative and adaptable professional who enjoys driving business growth through compelling visual storytelling and strategic creative direction.

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Skills

Experience Level

Language

English
Fluent
Chinese
Advanced
Malay
Advanced

Work Experience

Manager, Creative, Brand & Customer Experience at CONSTELLAR (SINGEX), Singapore
August 31, 2024 - July 30, 2025
Led creative strategy for major business events including Singapore FinTech Festival attracting over 60,000 attendees and generating significant deal flow. Managed end-to-end creative development for several industry conferences and designed integrated marketing ecosystems including responsive emails, web banners, print collateral, and experiential installations. Collaborated closely with C-suite executives and international stakeholders to align creative vision with business goals. Implemented marketing automation workflows using Salesforce Marketing Cloud improving campaign efficiency by 40%. Mentored junior designers and provided strategic consultation to cross-functional teams.
Manager, Creative, Brand & Customer Experience at CONSTELLAR (SINGEX), Singapore
August 31, 2024 - July 29, 2025
Led creative strategy for Asia's premier business events including the Singapore FinTech Festival attracting over 60,000 attendees and generating more than $12B in deal flow. Managed end-to-end creative development for major conferences and designed integrated marketing ecosystems including responsive eDMs, web banners, print collaterals, and experiential installations. Collaborated with C-suite executives and international stakeholders to align creative vision with business objectives. Implemented marketing automation workflows using Salesforce Marketing Cloud, improving campaign efficiency by 40%. Mentored junior designers and provided strategic consultation to cross-functional teams.
Senior Designer at TRUE YOGA, Singapore
March 31, 2019 - July 30, 2025
Managed creative teams across Singapore and Malaysia, reporting to the VP Marketing. Directed an annual marketing budget exceeding $2 million for Above-the-Line and Below-the-Line campaigns across Southeast Asia. Spearheaded a brand refresh that boosted brand recognition by 35% and contributed to 25% membership growth. Led creative direction for over 200 campaigns annually including TV commercials, digital ads, events, and PR initiatives. Expanded creative support to regional markets such as Thailand, Taiwan, and India, ensuring brand consistency across more than 50 studios. Coordinated high-profile photo shoots with celebrity ambassadors and fitness influencers.
Senior Designer at TRUE YOGA, Singapore
March 31, 2019 - July 29, 2025
Managed creative teams across Singapore and Malaysia, reporting directly to the VP Marketing. Directed over $2M annual marketing budget for Above-the-Line and Below-the-Line campaigns across Southeast Asia. Spearheaded a brand refresh initiative that increased brand recognition by 35% and contributed to 25% growth in membership. Led creative direction for 200+ campaigns annually including TV commercials, digital ads, events, and PR initiatives. Expanded creative support to regional markets such as Thailand, Taiwan, and India ensuring brand consistency across 50+ studios. Coordinated high-profile photo shoots with celebrity ambassadors and fitness influencers.
Designer at TRUE FITNESS, Malaysia
June 30, 2007 - July 29, 2025
Managed Malaysia design team and owned 100% of the country's ATL/BTL marketing materials. Produced 90% of Singapore's advertising and promotional content, supporting rapid expansion phase. Developed creative concepts for integrated campaigns spanning print, digital, outdoor, and experiential marketing. Provided regional creative support to Thailand and Taiwan markets during international expansion.
Designer at TRUE FITNESS, Malaysia
June 1, 2007 - July 30, 2025
Managed Malaysia design team and took full ownership of the country's ATL/BTL marketing materials. Produced the majority of Singapore's advertising and promotional content during a rapid expansion phase. Developed creative concepts for integrated campaigns spanning print, digital, outdoor, and experiential marketing. Provided creative support to regional markets including Thailand and Taiwan during international expansion.
Graphic Designer at APACHE COMMUNICATION, Malaysia
March 31, 2005 - July 30, 2025
Managed a portfolio of more than 15 high-profile clients across F&B, automotive, telecommunications, and banking sectors. Key clients included Burger King, Alliance Bank, Carlsberg, Nissan, GE, and Celcom. Delivered over 500 creative assets annually such as billboards, brochures, packaging, and corporate communications. Oversaw full production lifecycle from concept to installation ensuring quality and timeline adherence. Maintained a 98% client retention rate through exceptional service and creative excellence.
Graphic Designer at APACHE COMMUNICATION, Malaysia
March 31, 2005 - July 29, 2025
Managed portfolio of 15+ high-profile clients across food & beverage, automotive, telecommunications, and banking sectors including Burger King, Alliance Bank, Carlsberg, Nissan, GE, and Celcom. Delivered over 500 creative assets annually including billboards, brochures, packaging, and corporate communications. Oversaw full production lifecycle from concept to installation ensuring quality and timely delivery. Maintained a 98% client retention rate through exceptional service and creative excellence.
Graphic Designer at HARRISON DESIGN, Malaysia
May 31, 2003 - July 30, 2025
Specialized in packaging design for leading FMCG brands across Malaysia and Indonesia. Collaborated with production teams to ensure designs met manufacturing requirements and cost targets. Delivered corporate communication materials including annual reports and product catalogues.
Graphic Designer at HARRISON DESIGN, Malaysia
May 31, 2003 - July 29, 2025
Specialized in packaging design for leading FMCG brands across Malaysia and Indonesia. Collaborated with production teams to ensure designs met manufacturing requirements and cost targets. Delivered corporate communication materials including annual reports and product catalogues.

Education

Diploma at THE ONE ACADEMY, Malaysia
January 1, 1999 - December 31, 2001
Diploma at THE ONE ACADEMY, Malaysia
January 1, 1999 - December 31, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Consumer Goods, Media & Entertainment, Travel & Hospitality, Professional Services

Skills

Experience Level