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Hi, I'm Jessica, a growth-focused marketing leader with over 10 years of experience in building and scaling demand generation engines that drive pipeline and revenue. I've successfully led strategy and execution across paid media, lifecycle, product marketing, and performance reporting, always aiming to optimize customer acquisition costs and lifetime value. I'm passionate about leading high-impact campaigns and mentoring teams in fast-paced, high-growth environments. I love collaborating with cross-functional teams to shape go-to-market messaging and drive business growth, and I thrive in startup and global corporate settings alike.…Hi, I'm Jessica, a growth-focused marketing leader with over 10 years of experience in building and scaling demand generation engines that drive pipeline and revenue. I've successfully led strategy and execution across paid media, lifecycle, product marketing, and performance reporting, always aiming to optimize customer acquisition costs and lifetime value. I'm passionate about leading high-impact campaigns and mentoring teams in fast-paced, high-growth environments. I love collaborating with cross-functional teams to shape go-to-market messaging and drive business growth, and I thrive in startup and global corporate settings alike.

Jessica Morrow

Marketing Strategist, Growth Marketer, Product Marketer, +2

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Hi, I'm Jessica, a growth-focused marketing leader with over 10 years of experience in building and scaling demand generation engines that drive pipeline and revenue. I've successfully led strategy and execution across paid media, lifecycle, product marketing, and performance reporting, always aiming to optimize customer acquisition costs and lifetime value. I'm passionate about leading high-impact campaigns and mentoring teams in fast-paced, high-growth environments. I love collaborating with cross-functional teams to shape go-to-market messaging and drive business growth, and I thrive in startup and global corporate settings alike.…Hi, I'm Jessica, a growth-focused marketing leader with over 10 years of experience in building and scaling demand generation engines that drive pipeline and revenue. I've successfully led strategy and execution across paid media, lifecycle, product marketing, and performance reporting, always aiming to optimize customer acquisition costs and lifetime value. I'm passionate about leading high-impact campaigns and mentoring teams in fast-paced, high-growth environments. I love collaborating with cross-functional teams to shape go-to-market messaging and drive business growth, and I thrive in startup and global corporate settings alike.

Available to hire

Hi, I’m Jessica, a growth-focused marketing leader with over 10 years of experience in building and scaling demand generation engines that drive pipeline and revenue. I’ve successfully led strategy and execution across paid media, lifecycle, product marketing, and performance reporting, always aiming to optimize customer acquisition costs and lifetime value.

I’m passionate about leading high-impact campaigns and mentoring teams in fast-paced, high-growth environments. I love collaborating with cross-functional teams to shape go-to-market messaging and drive business growth, and I thrive in startup and global corporate settings alike.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Head of Demand Generation Marketing at Height

July 31, 2025 - July 29, 2025

Joined as the first marketing hire at a Series A SaaS startup; built the demand gen function from scratch, owning strategy, execution, and performance across paid media, lifecycle, content, and product marketing. Launched full-funnel acquisition and nurture programs across Google, LinkedIn, Meta, influencers, and out-of-home channels, driving significant increases in sign-ups and brand search volume. Developed marketing systems to support scalable demand programs, introduced a Product Qualified Lead model, owned multi-touch attribution and reporting, and led a team of five direct reports. Reported KPIs and aligned marketing roadmap with growth targets.

Senior Marketing Manager at Adyen

May 1, 2022 - July 29, 2025

Managed a $20M global media budget across paid search, social, and programmatic; improved performance via channel mix optimization and testing. Launched vertical-specific and ABM campaigns delivering increased qualified pipeline. Partnered with Product Marketing, Sales, and RevOps to align campaigns with revenue goals and supported deal velocity. Owned quarterly reporting for pipeline, awareness, and campaign performance; shared insights with senior stakeholders. Integrated Salesforce and Marketo to improve lead scoring and lifecycle engagement.

Marketing Manager at Adyen

March 1, 2021 - July 29, 2025

Built performance dashboards and attribution models linking campaign efforts to revenue outcomes. Conducted persona and messaging research for vertical-specific campaign launches in North America. Created case studies, landing pages, and lifecycle content supporting sales and marketing conversion efforts.

Performance Marketing Manager II at Uber

December 31, 2019 - July 29, 2025

Led a $25M integrated acquisition campaign targeting high-LTV drivers; delivered a positive lift in brand consideration and conversions. Built and implemented incrementality testing framework for creative and media investment decisions. Collaborated with Finance on forecasting, CAC/LTV modeling, and performance goal alignment.

Strategy Supervisor | Google Account at PHD Media

May 1, 2019 - July 29, 2025

Managed a $35M global media budget across acquisition and brand campaigns for Google. Led campaign strategy across EMEA, LATAM, and APAC with regional channel mix optimization. Delivered significant increases in brand favorability through coordinated multi-channel campaigns. Mentored media planners and supported development of global media processes.

Communications Planner at Duncan Channon Agency

November 1, 2016 - July 29, 2025

Developed multi-channel campaign strategies across digital and traditional media. Coordinated creative and production timelines with internal and client teams.

Digital Marketing Associate at Room 214 Agency

July 1, 2015 - July 29, 2025

Executed paid, influencer, and social campaigns for brands including Forever 21. Managed community engagement and content across Facebook, Instagram, Twitter, and Pinterest.