Lebin Thomas
Hi, I'm Lebin Thomas, a passionate Digital Marketing Executive with over five years of experience specializing in SEO, SEM, PPC, social media, and content marketing.
About
Hi, I’m Lebin Thomas, a passionate Digital Marketing Executive with over five years of experience specializing in SEO, SEM, PPC, social media, and content marketing. I’ve had the chance to work on diverse campaigns and projects, helping businesses increase their online visibility and drive ROI-focused growth. I hold a Master’s in Digital Marketing from Dublin Business School and have hands-on experience working in Ireland as an SEO Specialist.
I enjoy creating strategic digital marketing campaigns that align with user intent and business goals, using tools like Google Analytics, SEMrush, and Google Ads. Whether it is optimizing content or managing paid campaigns, I take pride in delivering measurable results and constantly learning to improve my skills. I’m open to roles where I can contribute to driving performance and learning more about digital marketing in Ireland.
- 5 years' experience
- Joined July 2025
Languages
- EnglishFluent
- HindiAdvanced
- MalayalamAdvanced
- TamilAdvanced
Industry experience
- Retail
- Consumer Goods
- Professional Services
- Software & Internet
- Media & Entertainment
Work experience
Led strategic content and technical SEO optimizations for multiple websites, enhancing organic visibility and improving search rankings. Executed full SEO strategies including keyword analysis, backlink building, and technical audits using SEMrush, Google Search Console, and GA4. Rewrote blog posts and landing pages with keyword-optimized content, improved internal linking, and optimized metadata and site speed. Built performance dashboards in Google Analytics and Tag Manager and supported off-page SEO efforts through link-building campaigns.
Managed the Home & Personal Care department with a 10-member team, overseeing daily operations, sales performance, and customer satisfaction. Consistently met or exceeded monthly sales targets through active promotion and team coaching. Handled online order workflows to ensure timely delivery, coordinated with inventory teams to avoid stockouts, and delivered high-touch customer service to build brand loyalty.
Led integrated marketing campaigns across website, email, social media, and local newspapers, driving online traffic, in-store footfall, and lead generation. Managed and optimized Google Ads campaigns for search and display, improving CTR and conversion rates. Created A/B tested landing pages and ad copy, boosted Quality Scores and ROAS, and collaborated with designers to produce compelling creatives. Assisted with local SEO and metadata optimization for better local search visibility.
Education
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