Available to hire
I am a strategic Graphic Designer who moves beyond traditional art to build powerful, global brands that consumers love.
I am a leader in end-to-end creative campaigns for the CPG industry, fusing emerging technology and digital trends with good old-fashioned design ingenuity. I pride myself on empowering those around me to deliver impactful work that consistently drives measurable revenue growth while enhancing their own skill sets.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Art Director at ZENWISE
July 1, 2025 - July 29, 2025Maintain company portfolio while also introducing new products to market. Develop strategic campaigns for seasonal promotions. Ensure brand cohesion across all channels to drive customer turnover. Collaborate with Digital Strategists on email, and DTC development. Create competitive and compelling EBC, PDP, and API graphics for DTC and Amazon sites.
Sr. Graphic Designer at BIOSCHWARTZ
May 1, 2022 - July 29, 2025Managed Sheer Strength Labs, Anser, and main BioSchwartz line of health and beauty supplements.
Sr. Graphic Designer at STERLING MARKETING
November 1, 2019 - July 29, 2025Created unique logos and brand collateral in a fast paced eComm studio environment.
Sr. Global Designer at AVON
July 1, 2010 - July 29, 2025Managed the ANEW, and SOLUTIONS FOR MEN line of luxury beauty, and skincare products. Gave design direction for all global markets, and national advertising regions.
Graphic Designer / Freelance at L’OREAL
November 1, 2009 - July 29, 2025Provided point of purchase displays, and sales collateral for MAYBELLINE and GARNIER divisions.
Graphic Designer / Freelance at ENERGIZER
September 1, 2009 - July 29, 2025Created gift sets for PLAYTEX children’s holiday line.
Sr. Global Designer at KAO BRANDS, INC.
July 1, 2009 - July 29, 2025Managed JERGENS, BIORÉ, JOHN FRIEDA, and CUREL line of premium skincare products.
Associate Art Director at LIZ CLAIBORNE, INC.
February 1, 2008 - July 29, 2025Assisted the successful launch of JUICY COUTURE, and TRACY by ELLEN TRACY premium beauty line. Designed, and directed all seasonal sets for Macy’s, J.C. Penney’s, and Sears fragrances.
Art Director at THE NORTHERN GROUP
October 1, 2005 - July 29, 2025Designed all packaging, point of purchase, and end cap displays for many major retail fragrance brands.
Art Director at ZENWISE
July 1, 2025 - October 22, 2025Delivered a 36% year-over-year revenue growth for the health and wellness brand by elevating the creative and pushing product innovations through strategic decision-making and multi-disciplinary design knowledge. Led the full DTC website rebuild by wireframing, optimizing UI/UX, and identifying and solving all pain points. Partnered with supply chain members and production vendors for all packaging and product display initiatives. Collaborated with digital and social strategists to ensure platform fluency on all web and social touch points. Created competitive storefronts and landing pages for DTC, Amazon, TikTok Shop and Walmart.
Sr. Graphic Designer at BIOSCHWARTZ
May 1, 2022 - October 22, 2025Creatively managed the sports nutrition, beverage, and beauty supplements categories for Sheer Strength Labs, Anser, Wild Foods Co. and BioSchwartz - driving revenue from $25 million to over $55 million annually. Designed all packaging, D2C, storefronts and paid ad sets in the company portfolio. Directed all internal and external agency photography shoots using props and models. Led, managed and inspired Jr. Designers on daily initiatives and innovations while tracking their performances. Collaborated cross-functionally with sales, supply chain, and marketing teams on objectives and product rollouts.
Sr. Graphic Designer at STERLING MARKETING
November 1, 2019 - October 22, 2025Created unique logos and brand collateral in a fast paced agency environment. Managed all incoming designers on production requirements, program techniques, and company policies.
Sr. Global Designer at AVON
July 1, 2010 - October 22, 2025Managed the ANEW, and SOLUTIONS FOR MEN line of luxury beauty, and skincare products. Gave design direction for all global markets, and national advertising regions.
Graphic Designer / Freelance at L’ORÉAL
November 1, 2009 - October 22, 2025Provided point of purchase displays, signage, and sales collateral for MAYBELLINE and GARNIER divisions.
Graphic Designer / Freelance at ENERGIZER
September 1, 2009 - October 22, 2025Created holiday gift sets for PLAYTEX children’s line- a first for the company.
Sr. Global Designer at KAO BRANDS, INC.
July 1, 2009 - October 22, 2025Managed day-to-day JERGENS, BIORÉ, JOHN FRIEDA, and CUREL line of premium skincare products.
Associate Art Director at LIZ CLAIBORNE, INC.
February 1, 2008 - October 22, 2025Assisted the successful launch of JUICY COUTURE, and TRACY by ELLEN TRACY premium fragrance lines. Designed, and directed all seasonal beauty and skincare sets for Macy’s, J.C. Penney’s, and Sears.
Art Director at THE NORTHERN GROUP
October 1, 2005 - October 22, 2025Designed all packaging, signage, point of purchase, and end cap displays for many major retail fragrance brands.
Education
B.F.A. at School of Visual Arts
January 1, 2001 - December 31, 2005B.F.A. in Design Communication at School of Visual Arts
January 11, 2030 - October 22, 2025Qualifications
Industry Experience
Consumer Goods, Retail, Healthcare, Life Sciences, Media & Entertainment, Professional Services, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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