I am a creative and results-driven SEO professional with over 15 years of experience (since 2010) and a proven track record of delivering innovative projects. I am energetic, collaborative, and a strong team player who thrives in fast-paced environments. I specialize in Technical SEO (including JavaScript/SPA optimization), Content Strategy, and Product SEO Development, with deep experience in optimizing internal navigation/linking, crawl budget, server logs, and user engagement to maximize website performance and results. I lead end-to-end SEO strategy, drive traffic growth and revenue through organic search, and scale initiatives across regions (US, UAE, and global markets) by partnering with product owners, developers, and cross-functional teams.

Samarjeet Chauhan

I am a creative and results-driven SEO professional with over 15 years of experience (since 2010) and a proven track record of delivering innovative projects. I am energetic, collaborative, and a strong team player who thrives in fast-paced environments. I specialize in Technical SEO (including JavaScript/SPA optimization), Content Strategy, and Product SEO Development, with deep experience in optimizing internal navigation/linking, crawl budget, server logs, and user engagement to maximize website performance and results. I lead end-to-end SEO strategy, drive traffic growth and revenue through organic search, and scale initiatives across regions (US, UAE, and global markets) by partnering with product owners, developers, and cross-functional teams.

Available to hire

I am a creative and results-driven SEO professional with over 15 years of experience (since 2010) and a proven track record of delivering innovative projects. I am energetic, collaborative, and a strong team player who thrives in fast-paced environments.

I specialize in Technical SEO (including JavaScript/SPA optimization), Content Strategy, and Product SEO Development, with deep experience in optimizing internal navigation/linking, crawl budget, server logs, and user engagement to maximize website performance and results. I lead end-to-end SEO strategy, drive traffic growth and revenue through organic search, and scale initiatives across regions (US, UAE, and global markets) by partnering with product owners, developers, and cross-functional teams.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

General Manager – SEO at Square Yards
July 1, 2024 - September 12, 2025
As SEO Team Leader, own and develop the strategic SEO roadmap for Square Yards and its product verticals. Manage end-to-end Technical SEO & Content Strategy for all services. Monitor site health, growth optimization plans, and performance against Technical SEO KPIs. Collaborate with product owners, developers, and stakeholders to define SEO requirements and continuously improve SEO efforts. Stay updated with industry guidelines to maintain best practices and lead the team.
Associate Director – SEO at The Luxury Closet
July 1, 2024 - Present
Lead the Organic Marketing function as the SEO lead, responsible for end-to-end SEO strategy, driving traffic growth, and maximizing revenue through organic search. Scale SEO programs across US, UAE, and global markets, ensuring strong visibility and performance for diverse audiences. Collaborate with product, tech, and marketing teams to define and deliver SEO requirements, optimize site architecture, content, and technical foundations, and implement scalable regional playbooks.
General Manager – SEO at Square Yards
July 1, 2024 - September 12, 2025
Own and develop the strategic SEO roadmap for Square Yards and its product verticals. Manage end-to-end Technical SEO & Content Strategy for all services; monitor site health, drive growth, and measure performance against SEO KPIs. Collaborate with product, development, and other stakeholders to define SEO requirements and continually improve outcomes; mentor team and stay updated with industry best practices.
Associate Director – SEO at The Luxury Closet
July 1, 2024 - Present
Lead organic marketing and SEO across TLC; responsible for end-to-end SEO strategy, driving traffic growth and revenue through organic search; scale SEO efforts across US, UAE, and global markets; oversee the SEO function as the lead and ensure strong visibility and performance.
SEO Lead - Search Marketing Specialist at Edifecs
December 31, 2018 - September 12, 2025
Responsible for the web presence of Health Care Wellness products and solutions across search platforms. Drive content development opportunities across multiple verticals to boost user engagement and acquisition. Oversee web analytics tracking and reporting, site health, mobile SEO, site speed, and performance improvements, including App Store Optimization.
SEO Lead - Search Marketing Specialist at Edifecs
December 31, 2018 - September 12, 2025
Responsible for the web presence of Health Care Wellness Products and Solutions across search platforms; lead content opportunities, web analytics tracking and reporting; optimize on-page/technical SEO, site speed, mobile SEO, user engagement, and app store optimization.
Assistant Manager - SEO at Hindustan Times
August 31, 2016 - September 12, 2025
Worked with the SEO team on on-site and off-site optimization for HT News and sister sites (Shine.com, HTCampus.com, Desimartini.com). Responsibilities included desktop/mobile keyword research, audience and search behavior analysis, on/off-page optimization, competitive analysis, performance optimization, and partnerships with online portals.
Assistant Manager - SEO at Hindustan Times
August 31, 2016 - September 12, 2025
Worked with the SEO team on on-site and off-site optimization for HT News domain and sister sites (Shine.com / HTCampus.com / Desimartini.com); handled desktop & mobile optimization, keyword research, audience & search behavior analysis, performance optimization, and partnerships.

Education

MBA (Marketing) at Indian Institute of Planning & Management (IIPM), New Delhi
January 1, 2008 - January 1, 2010
MBA in Marketing at IIPM, New Delhi
January 1, 2008 - January 1, 2010

Qualifications

Level (MBA) Certification in Planning & Entrepreneurship Specialization - Marketing Management & Human Resource Management
January 1, 2008 - January 1, 2010
Level MBA Certification in Planning & Entrepreneurship - Marketing Management & Human Resource Management
January 1, 2008 - September 12, 2025

Industry Experience

Software & Internet, Professional Services, Real Estate & Construction, Media & Entertainment