Yoshita Mahesh Soni
Hi, I'm Yoshita Mahesh Soni, a results-driven digital marketing professional with a strong foundation in B2B SaaS advertising and paid digital campaigns.
About
Hi, I’m Yoshita Mahesh Soni, a results-driven digital marketing professional with a strong foundation in B2B SaaS advertising and paid digital campaigns. I specialize in executing Google Ads, social media advertising, and budget tracking to optimize campaign performance. I enjoy working cross-functionally in hybrid and remote environments, ensuring clear communication and effective project management.
With experience managing marketing campaigns that increase brand awareness and lead generation, I’ve developed a knack for data-driven marketing strategies and performance analysis. I am Google Analytics GA4 certified and proficient with many industry-leading marketing tools. I’m excited to bring my expertise and collaborative spirit to new challenges and opportunities.
- 3 years' experience
- Joined July 2025
Industry experience
- Software & Internet
- Professional Services
- Retail
- Travel & Hospitality
- Media & Entertainment
Work experience
Executed email and LinkedIn Ads campaigns, increasing qualified B2B leads by 15%. Wrote and edited copy for more than 10 landing pages, increasing average time-on-page by 20%. Collaborated with analytics team to optimize conversion paths, improving lead-to-MQL rate by 10%.
Managed a team of 12 staff, improving operational efficiency by 20% through effective scheduling. Resolved customer concerns with a 95% satisfaction rate, enhancing guest experience. Oversaw inventory and handled daily cash flow exceeding $2,000 with zero discrepancies.
Increased social media engagement by 30% through strategic campaigns on Instagram, Facebook, and LinkedIn. Improved Google Ads CTR by 22% and reduced CPA by 18% through A/B testing and budget optimization. Boosted organic website traffic by 40% via SEO audits, keyword targeting, and content optimization. Collaborated with design and content teams to create 50+ brand-aligned marketing creatives. Generated weekly performance dashboards in GA4, reducing campaign turnaround time by 25%.
Education
Certifications and awards
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