Hi, I’m Jonna Hakkarainen, a creative and detail‑oriented professional specializing in travel hospitality, supplier management, and content creation. Over nearly a decade, I’ve fused operations, contracting, and storytelling to craft memorable guest experiences and compelling brand narratives. When I’m not coordinating travel projects or negotiating supplier agreements, I work as a freelance photographer and content creator, blending visuals with engaging storytelling to produce photography, video, and user-generated content for travel and lifestyle brands. I’m passionate about nature, design, and hospitality, and I thrive in roles that value clarity, collaboration, and curiosity. I love building strong partnerships, delivering polished content, and shaping guest experiences that resonate with audiences across channels.

Jonna Hakkarainen

Hi, I’m Jonna Hakkarainen, a creative and detail‑oriented professional specializing in travel hospitality, supplier management, and content creation. Over nearly a decade, I’ve fused operations, contracting, and storytelling to craft memorable guest experiences and compelling brand narratives. When I’m not coordinating travel projects or negotiating supplier agreements, I work as a freelance photographer and content creator, blending visuals with engaging storytelling to produce photography, video, and user-generated content for travel and lifestyle brands. I’m passionate about nature, design, and hospitality, and I thrive in roles that value clarity, collaboration, and curiosity. I love building strong partnerships, delivering polished content, and shaping guest experiences that resonate with audiences across channels.

Available to hire

Hi, I’m Jonna Hakkarainen, a creative and detail‑oriented professional specializing in travel hospitality, supplier management, and content creation. Over nearly a decade, I’ve fused operations, contracting, and storytelling to craft memorable guest experiences and compelling brand narratives. When I’m not coordinating travel projects or negotiating supplier agreements, I work as a freelance photographer and content creator, blending visuals with engaging storytelling to produce photography, video, and user-generated content for travel and lifestyle brands.

I’m passionate about nature, design, and hospitality, and I thrive in roles that value clarity, collaboration, and curiosity. I love building strong partnerships, delivering polished content, and shaping guest experiences that resonate with audiences across channels.

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Language

English
Fluent
Finnish
Fluent
Danish
Beginner

Work Experience

Product Associate at 50 Degrees North Group
November 1, 2024 - Present
Managing product updates, supplier communications, and travel service listings in internal booking systems. Ensured accurate pricing and contract details while maintaining strong supplier relationships. Collaborated with the product team to enhance itineraries and service offerings, and help resolve content-related issues.
Sales Administrator at 50 Degrees North Group
November 30, 2024 - September 20, 2025
Assisted the sales team with bookings, client communications, and improving operational efficiency. Gained expertise in Tourplan, travel planning, and operations.
Freelance Photographer & Content Creator at Self-Employed
June 1, 2023 - Present
Capturing events, scenic locations, and product shoots. Blending photography with social media planning and content creation.
Customer Experience Manager at GoMore
January 1, 2022 - September 20, 2025
Managed content creation and web content writing. Enhanced customer satisfaction through chatbots, onboarding, and social media strategies. Used platforms like Facebook for Business, Instagram, and Slack.
Customer Care & Marketing Specialist at Goodie Box
April 1, 2021 - September 20, 2025
Established and developed the Finnish market. Managed customer care, resolving technical issues and collecting feedback. Developed content strategies, utilizing tools like Hibob, Facebook for Business, and Magento.
Shift Manager & Multi-Role Staff at Holiday Club Resorts
September 1, 2019 - September 20, 2025
Worked as a shift manager at the spa, receptionist at the activities desk and bar, and children's club leader. Managed appointment bookings, customer service, store and bar operations, and inventory handling.
Travel Specialist at Albatros Travel
June 1, 2018 - September 20, 2025
Travel planning and booking for direct clients. Managed bookings, visa and passport advisory, and client follow-ups.
Tour Guide at TUI Travel PLC
October 1, 2014 - September 20, 2025
Provided guided experiences in Cabo Verde, Cyprus, Greece, and Spain. Managed customer inquiries, excursions, and sales. Conducted welcome meetings, handled emergencies, and led guided tours.
Product Associate at 50 Degrees North Group
November 1, 2024 - Present
Managing product updates, supplier communications, and travel services listings in internal booking systems. Ensure accurate pricing and contract details while maintaining strong supplier relationships. Collaborated with the product team to enhance itineraries, improve service offerings, and resolve content-related issues. Assisted in training new team members and maintaining high data accuracy in Salesforce and Tourplan.
Sales Administrator at 50 Degrees North Group
November 1, 2024 - September 20, 2025
Assisted the sales team with booking services, client communications, and improving operational efficiency. Gained expertise in Tourplan, travel planning, and operations.
Freelance Photographer & Content Creator at Self-Employed
June 1, 2023 - Present
Capturing events, scenic locations, and product shoots. Blending photography with social media planning and content creation. Travel planning and supplier management.
Content Care & Marketing Specialist at Goodie Box
April 1, 2021 - September 20, 2025
Established and developed the Finnish market. Managed customer care, resolving technical issues and collecting feedback. Developed content strategies using tools like Hibob, Facebook for Business, and Magento.
Shift Manager at Holiday Club Resorts
September 1, 2019 - September 20, 2025
Worked as a shift manager at the spa, receptionist at the activities desk and children's club leader. Managed appointment bookings, customer service, store and bar operations, and inventory handling.
Travel Specialist at Albatros Travel
June 1, 2018 - September 20, 2025
Travel planning and booking for direct clients. Managed bookings, visa and passport advisory, and client follow-ups.
Tour Guide at TUI Travel PLC
October 1, 2014 - September 20, 2025
Provided guided experiences in Cabo Verde, Cyprus, Greece, and Spain. Managed client inquiries, excursions, and sales. Conducted welcome meetings, handled emergencies, and led guided tours.
Contracting Manager at Tour Partner Group
June 1, 2025 - Present
Negotiated and managed relationships with key suppliers across multiple destinations; coordinated contract details, booking processes, and inventory; supported development of internal tools and data flow.
Freelance Photographer & Content Creator
June 1, 2023 - Present
Capture events, scenic locations, properties, and product shoots; produce photo and video content for social media, websites, and brand campaigns; edit and enhance images and videos to align with brand identity.
Customer Experience Manager at GoMore
April 1, 2021 - January 1, 2022
Assisted sales team with booking, client communications, and operational efficiency; streamlined internal processes and improved workflows; gained expertise in tour planning and travel operations.
Customer Care & Market Development Specialist at Goodie Box
September 1, 2019 - April 1, 2021
Managed customer care and market development; built relationships with clients; contributed to product messaging; supported content and marketing initiatives.
Travel Specialist at Albatros Travel
January 1, 2015 - June 1, 2018
Planned and coordinated travel arrangements, supported sales targets, and ensured high customer satisfaction.
Tour Guide at TUI Travel PLC
October 1, 2012 - October 1, 2014
Delivered guided experiences in multiple destinations, managed client inquiries, and coordinated tours and emergency situations.
Spa Manager & Multi-Role Staff at Holiday Club Resorts
May 1, 2019 - September 1, 2019
Managed spa appointments, operations, and front-line guest experiences; coordinated activities and team scheduling.

Education

Hospitality, Tourism & Restaurant Management Degree at KEA / Talent Garden
January 11, 2030 - January 1, 2023
at Etelä-Karjalan Ammattiopisto, Finland
January 11, 2030 - January 1, 2010
Hospitality, Tourism & Restaurant Management Degree at KEA / Talent Garden
January 11, 2030 - January 1, 2023
Vocational Diploma at Etelä-Karjalan Ammattiopisto
January 11, 2030 - January 1, 2010
Diploma of Digital Marketing at KEA / Talent Garden
January 11, 2030 - January 1, 2010
Diploma of Digital Marketing at KEA / Talent Garden
January 11, 2030 - January 1, 2023

Qualifications

Diploma of Digital Marketing
January 11, 2030 - September 20, 2025
Diploma in Digital Marketing
January 11, 2030 - September 20, 2025
Diploma of Digital Marketing
January 11, 2030 - September 20, 2025
Diploma of Digital Marketing
January 11, 2030 - September 20, 2025

Industry Experience

Travel & Hospitality, Professional Services, Media & Entertainment, Software & Internet, Education