Majid Shah

Creating and executing organic growth strategies for in-house retail and e-commerce brands; led technical SEO audits, improved keyword visibility, collaborated with editorial, product, UX, and PPC teams; monitored KPI performance and reported progress to Head of SEO and stakeholders.

Creating and executing organic growth strategy for in-house retail and E-commerce brands. Achieved 150% improvement in Bristol Street Motors core Keywords visibility, 110% increase in Macklin Motors and 80% increase in Windscreenwipers Shopify E-commerce store Keywords visibility. Performed SEO technical audits using Google Pagespeed, Screamingfrog, GTmetrix, Lighthouse and Sitechecker pro, collaborating with developers to resolve issues. Worked with editorial team for content optimization and visibility, identified new keyword and content opportunities, and conducted SWOT analysis on competitors. Collaborated closely with Product, Design, UX, Retail and PPC teams and media agency to meet business objectives. Reported to Head of SEO and key stakeholders on organic growth targets, opportunities, and trends.

Increased SEO organic traffic from 1M to 3M users per month for a global product with over 1M+ pages across UK, EU & US. Enhanced e-commerce conversions by 4x, CLV by 3x, and reduced CPA by half for a UK-based e-commerce brand through effective PPC campaigns. Created and managed SEO strategy, content, and paid search strategies, identified gaps, and aligned search strategy with business objectives. Led SEO strategy for Pakwheels, a venture company, to achieve commercial SEO goals. VentureDive is a global technology company with offices in UK, Middle East and USA, serving clients like Careem by Uber.