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Hi, I'm Mariam! I have a passion for marketing strategy, content creation, and brand development, particularly in the optical and beauty sectors. I enjoy using data-driven insights to design campaigns that make a real impact and growth, especially in fast-paced, tech-driven environments. I’m also enthusiastic about exploring AI and SaaS technologies to boost creative strategies and efficiencies. Over the last few years, I've had the opportunity to lead social media campaigns, influence brand packaging decisions, and collaborate across teams to optimize marketing activities. I’m driven by creativity, continuous learning, and working with teams to bring innovative ideas to life.…Hi, I'm Mariam! I have a passion for marketing strategy, content creation, and brand development, particularly in the optical and beauty sectors. I enjoy using data-driven insights to design campaigns that make a real impact and growth, especially in fast-paced, tech-driven environments. I’m also enthusiastic about exploring AI and SaaS technologies to boost creative strategies and efficiencies. Over the last few years, I've had the opportunity to lead social media campaigns, influence brand packaging decisions, and collaborate across teams to optimize marketing activities. I’m driven by creativity, continuous learning, and working with teams to bring innovative ideas to life.

Mariam Wehbi

Creative Director, Marketing Strategist, Project Manager, +2

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Hi, I'm Mariam! I have a passion for marketing strategy, content creation, and brand development, particularly in the optical and beauty sectors. I enjoy using data-driven insights to design campaigns that make a real impact and growth, especially in fast-paced, tech-driven environments. I’m also enthusiastic about exploring AI and SaaS technologies to boost creative strategies and efficiencies. Over the last few years, I've had the opportunity to lead social media campaigns, influence brand packaging decisions, and collaborate across teams to optimize marketing activities. I’m driven by creativity, continuous learning, and working with teams to bring innovative ideas to life.…Hi, I'm Mariam! I have a passion for marketing strategy, content creation, and brand development, particularly in the optical and beauty sectors. I enjoy using data-driven insights to design campaigns that make a real impact and growth, especially in fast-paced, tech-driven environments. I’m also enthusiastic about exploring AI and SaaS technologies to boost creative strategies and efficiencies. Over the last few years, I've had the opportunity to lead social media campaigns, influence brand packaging decisions, and collaborate across teams to optimize marketing activities. I’m driven by creativity, continuous learning, and working with teams to bring innovative ideas to life.

Available to hire

Hi, I’m Mariam! I have a passion for marketing strategy, content creation, and brand development, particularly in the optical and beauty sectors. I enjoy using data-driven insights to design campaigns that make a real impact and growth, especially in fast-paced, tech-driven environments. I’m also enthusiastic about exploring AI and SaaS technologies to boost creative strategies and efficiencies.

Over the last few years, I’ve had the opportunity to lead social media campaigns, influence brand packaging decisions, and collaborate across teams to optimize marketing activities. I’m driven by creativity, continuous learning, and working with teams to bring innovative ideas to life.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Arabic

Fluent

Work Experience

Marketing Strategist at Bella Contact Lenses

June 30, 2024 - July 30, 2025

Influenced packaging decisions and developed long-term marketing plans aligned with brand goals. Led strategy meetings and implemented social campaigns, boosting Instagram engagement by 28% and followers by 15% in 6 months. Influenced the creation of promotional materials for multi-channel campaigns and collaborated with finance teams to optimize spending, reducing costs by 15% while achieving ROI. Executed integrated marketing strategies that increased online traffic by 20% and supported a 14% rise in monthly sales.

Creative Director and Project Manager Assistant at Nine Lights Lebanon

December 31, 2022 - July 30, 2025

Led marketing projects focused on empowering women through brand influence and digital storytelling. Edited and enhanced video content using CapCut for Instagram and LinkedIn. Provided strategic and creative input to design teams producing branded visual content. Implemented Asana to improve team workflows resulting in a 20% improvement in content and work delivery efficiency. Reviewed and provided feedback on creative deliverables leading to a 40% reduction in client revisions.