Lead a team of 5 to implement AI-driven SEO strategies, resulting in a 36% increase in organic traffic YoY and enhancing online presence with 350+ keywords. Collaborated with content writers to create SEO-optimized content, achieving top 3 SERP rankings for high-traffic keywords, significantly boosting customer acquisition. Developed B2B-focused SEO strategies, generating a 20% increase in organic B2B leads and improved app visibility on Google Play and Apple App Store by ranking in the top 5 for 40+ key terms.

Lead SEO - Global at OLX

August 31, 2023 - July 30, 2025

Developed and executed SEO strategies for OLX Autos verticals in LATAM, Middle East, and Asia, achieving a 3X growth in organic traffic. Spearheaded the creation of next-level Information Architecture and implemented automation on site structuring and content generation, enhancing efficiency. Monitored and innovated organic traffic opportunities, creating task lists for Tech-leads/Product Leads, improving traffic trends MoM/YoY.

Lead SEO - Asia at OLX

March 31, 2022 - July 30, 2025

Led cross-functional teams to execute projects, scaling organic traffic and improving CRO, resulting in a 36% YoY increase in organic traffic. Ensured timely delivery and quality of work from a 7-member team, enhancing efficiency and output. Oversaw monthly plans, reports, and audits, implementing changes to improve format and output quality.

Senior Manager SEO at HT Media Ltd

April 30, 2021 - July 30, 2025

Developed and executed SEO strategies, growing Shine.com sessions by 40% year over year through keyword research, competitive analysis, and domain authority. Created and implemented a content and SEO strategy, achieving top positions in organic search with Featured Snippets for over 72% of projects, positioning the brand as a 'top 2' in the online jobs industry. Led SEO initiatives for Shine, HT Campus, and Shine Learning, enhancing online presence and driving successful SEO campaigns.

SEO Specialist at CarDekho

December 31, 2016 - July 30, 2025

Developed and managed a campaign, increasing Zigwheel’s organic traffic from 2.1 to 4.5 million monthly by implementing targeted SEO strategies. Achieved top positions for a variety of top-tier and secondary-level keywords, outperforming strong competitors through strategic keyword research and optimization. Secured top positions in Google’s Featured Snippets, enhancing visibility and driving significant organic traffic growth.

SEO Manager at Times Internet

October 31, 2015 - July 30, 2025

Developed and executed targeted SEO strategies for the Auto Industry, increasing organic traffic from 2.1 to 4.5 million monthly. Conducted comprehensive site analysis, keyword research, and mapping, identifying and leveraging link building opportunities. Performed in-depth competitor SEO research, securing top positions for high-value keywords.

Internet Marketing Strategist at LIBSYS Limited

February 28, 2015 - July 30, 2025

Led organic search marketing for the entire company network, driving significant organic traffic growth and enhancing online presence. Implemented comprehensive Search Engine Marketing strategies, improving search engine rankings and increasing visibility. Conducted in-depth Market Research and Business Development, optimizing processes for greater efficiency and scalability.

Senior SEO Manager - Growth at CAFU

October 1, 2023 - Present

Led a team of 5 professionals to implement AI-driven SEO strategies that increased organic traffic by 36% year-over-year and boosted online presence with over 350 targeted keywords. Collaborated with content teams to achieve top 3 Search Engine Results Page rankings for high-traffic keywords. Designed B2B SEO strategies that increased organic B2B leads by 20% and enhanced app visibility on Google Play and Apple App Stores, ranking top 5 for 40+ key search terms.

Lead SEO - Global at OLX

August 31, 2023 - August 27, 2025

Formulated and executed comprehensive SEO strategies for OLX Autos across LATAM, Middle East, and Asia Pacific, achieving a 3x growth in organic traffic. Directed advanced information architecture development and automation for site structuring and content generation. Monitored traffic trends, identified growth opportunities, and created action plans for technology and product teams.

Lead SEO - Asia at OLX

March 31, 2022 - August 27, 2025

Led cross-functional teams on large-scale SEO projects, scaling organic traffic and improving conversion rate optimization, resulting in 36% year-over-year growth. Managed a 7-member team ensuring timely delivery and quality output. Oversaw monthly planning, reporting, and audits with improvements in output quality.

Senior Manager SEO at HT Media Ltd

April 1, 2021 - August 27, 2025

Developed and executed SEO strategies for Shine.com, increasing site sessions by 40% year-over-year through strategic keyword research and domain authority improvements. Achieved top organic search positions with Featured Snippets for over 72% of projects, establishing Shine as a top 2 player in the online jobs market. Led SEO initiatives across Shine, HT Campus, and Shine Learning properties.

SEO Manager at CarDekho

December 1, 2016 - August 27, 2025

Managed digital marketing campaigns that grew organic traffic from 1.6 million to 5.8 million monthly visitors through targeted SEO strategies and technical optimizations. Achieved top search engine positions and Google Featured Snippets, outperforming competitors by strategic keyword research and content optimization.

SEO Manager at Times Internet

October 1, 2015 - August 27, 2025

Developed targeted SEO strategies for the automotive vertical, increasing organic traffic from 2.1 million to 4.5 million monthly visitors. Conducted website analysis, keyword research, link building initiatives, and competitor SEO research to secure top rankings for high-value keywords.

Internet Marketing Strategist at LIBSYS Limited

February 1, 2015 - August 27, 2025

Led organic search marketing for multiple business units, driving significant organic traffic and online presence growth. Implemented SEM strategies, improved search rankings, and increased brand visibility. Conducted market research and optimized business processes for scalability and efficiency.