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I’m a data-driven digital marketer with over 3 years of experience specializing in performance and product marketing. I love crafting smart, results-focused campaigns especially on platforms like Meta, Google, and TikTok Ads to help brands in fintech, lifestyle, education, and retail sectors grow effectively. I enjoy analyzing data to optimize campaigns and drive impactful business results. Throughout my career, I’ve worked with diverse teams and projects, managing everything from campaign strategy to execution and optimization. I’m passionate about delivering high ROI and achieving business goals while constantly learning and adapting to new marketing trends and tools.…I’m a data-driven digital marketer with over 3 years of experience specializing in performance and product marketing. I love crafting smart, results-focused campaigns especially on platforms like Meta, Google, and TikTok Ads to help brands in fintech, lifestyle, education, and retail sectors grow effectively. I enjoy analyzing data to optimize campaigns and drive impactful business results. Throughout my career, I’ve worked with diverse teams and projects, managing everything from campaign strategy to execution and optimization. I’m passionate about delivering high ROI and achieving business goals while constantly learning and adapting to new marketing trends and tools.

Arda Shafira

Marketing Strategist, Performance Marketer, Digital Marketer, +3

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I’m a data-driven digital marketer with over 3 years of experience specializing in performance and product marketing. I love crafting smart, results-focused campaigns especially on platforms like Meta, Google, and TikTok Ads to help brands in fintech, lifestyle, education, and retail sectors grow effectively. I enjoy analyzing data to optimize campaigns and drive impactful business results. Throughout my career, I’ve worked with diverse teams and projects, managing everything from campaign strategy to execution and optimization. I’m passionate about delivering high ROI and achieving business goals while constantly learning and adapting to new marketing trends and tools.…I’m a data-driven digital marketer with over 3 years of experience specializing in performance and product marketing. I love crafting smart, results-focused campaigns especially on platforms like Meta, Google, and TikTok Ads to help brands in fintech, lifestyle, education, and retail sectors grow effectively. I enjoy analyzing data to optimize campaigns and drive impactful business results. Throughout my career, I’ve worked with diverse teams and projects, managing everything from campaign strategy to execution and optimization. I’m passionate about delivering high ROI and achieving business goals while constantly learning and adapting to new marketing trends and tools.

Available to hire

I’m a data-driven digital marketer with over 3 years of experience specializing in performance and product marketing. I love crafting smart, results-focused campaigns especially on platforms like Meta, Google, and TikTok Ads to help brands in fintech, lifestyle, education, and retail sectors grow effectively. I enjoy analyzing data to optimize campaigns and drive impactful business results.

Throughout my career, I’ve worked with diverse teams and projects, managing everything from campaign strategy to execution and optimization. I’m passionate about delivering high ROI and achieving business goals while constantly learning and adapting to new marketing trends and tools.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Indonesian

Fluent

English

Fluent

Work Experience

Performance Marketing (Freelance) at DNVB Indonesia

April 1, 2025 - Present

Managed and optimized Meta Ads campaigns to increase conversions and maximize ad spend efficiency. Analyzed campaign performance data to identify trends and provided actionable recommendations for continuous improvement. Delivered clear, data-backed monthly performance reports to support strategic decisions. Achieved 5.3x return on ad spend (ROAS) within the first 3 months. Drove daily sales growth of 20%-30%, contributing directly to the platform’s business targets.

Performance Marketing (Freelance) at DNVB Indonesia

April 1, 2025 - Present

Managed and optimized Meta Ads campaigns to increase conversions and maximize ad spend efficiency. Analyzed campaign performance data to identify trends and provided actionable recommendations for continuous improvement. Delivered clear, data-backed monthly performance reports to support strategic decisions. Achieved 5.3x return on ad spend (ROAS) in the first 3 months. Drove daily sales growth of 20%-30%, directly contributing to the platform’s business targets.

Performance Marketing (Freelance) at DNVB Indonesia

April 1, 2025 - Present

Managed and optimized Meta Ads campaigns to increase conversions and maximize ad spend efficiency. Analyzed campaign performance data to identify trends and provided actionable recommendations for continuous improvement. Delivered clear, data-backed monthly performance reports to support strategic decisions. Achieved 5.3x return on ad spend (ROAS) the first 3 months. Drove daily sales growth of 20%–30%, contributing directly to the platform’s business targets.

Performance Marketing (Freelance) at DNVB Indonesia

April 1, 2025 - Present

Managed and optimized Meta Ads campaigns to increase conversions and maximize ad spend efficiency. Analyzed campaign performance data to identify trends and provided actionable recommendations for continuous improvement. Delivered clear, data-backed monthly performance reports to support strategic decisions. Achieved 5.3x return on ad spend (ROAS) in the first 3 months. Drove daily sales growth of 20%–30%, contributing directly to the platform’s business targets.

Performance Marketing (Freelance) at Golden Tsunami Entertainment

November 30, 2024 - July 30, 2025

Managed and executed Meta & TikTok Ads marketing campaigns to drive ticket sales. Monitored campaign performance daily to ensure optimal delivery and adjusted campaigns for improved ROI & CPC. Conducted cost bidding to maximize ad performance. Successfully generated IDR 6.4 Billion in revenue in one month from presale ticket sales. Increased account reach to 84 Million during the same period using data-driven strategies and real-time optimization.

Performance Marketing (Freelance) at Golden Tsunami Entertainment

November 30, 2024 - July 30, 2025

Managed and executed Meta & Tiktok Ads marketing campaigns to drive ticket sales. Monitored daily campaign performance ensuring best possible delivery and made ongoing adjustments to improve ROI & CPC. Conducted cost bidding to maximize ads performance. Successfully generated IDR 6.4 Billion in revenue from presale ticket sales in 1 month and increased account reach to 84 Million by using data-driven strategies and real-time optimization.

Performance Marketing (Freelance) at Golden Tsunami Entertainment

November 30, 2024 - July 30, 2025

Managed and executed Meta & Tiktok Ads marketing campaigns to drive ticket sales. Monitored campaign performance daily to ensure optimal delivery and made ongoing adjustments for improved ROI & CPC. Conducted cost bidding to maximize ads performance. Successfully generated IDR 6.4 Billion in revenue accumulated from presale ticket sales in one month. Increased account reach to 84 Million in the same period by using data-driven strategies and real-time optimization.

Performance Marketing (Freelance) at Golden Tsunami Entertainment

November 30, 2024 - July 30, 2025

Managed and executed Meta & TikTok Ads marketing campaigns to drive ticket sales. Monitored campaign performance daily to ensure optimal delivery and made ongoing adjustments to improve ROI & CPC. Conducted cost bidding to maximize ads performance. Successfully generated IDR 6.4 Billion in revenue accumulated from presale ticket sales over one month. Increased account reach to 84 Million during the same period using data-driven strategies and real-time optimization.

Senior Digital Marketing Executive at PT Cicil Solusi Mitra Teknologi

November 1, 2024 - Present

Led digital marketing strategy to acquire new lenders and support Cicil’s funding expansion. Managed a team of 2 (Social Media Specialist & Graphic Designer) to deliver cohesive, high-performing campaigns. Planned and launched integrated campaigns across Meta and TikTok Ads, focusing on audience segmentation, funnel optimization, and measurable acquisition. Generated 300+ potential lenders, resulting in new funding totaling IDR 700 Million within 1 month of campaign launch. Achieved a CPA of IDR 12,000 per lead with total ad spend of IDR 4 Million, showcasing efficient budget utilization and high ROI.

Senior Digital Marketing Executive at PT Cicil Solusi Mitra Teknologi

November 1, 2024 - Present

Led digital marketing strategy to acquire new lenders and support Cicil’s funding expansion. Managed a team of 2 (Social Media Specialist & Graphic Designer) to deliver cohesive, high-performing campaigns. Planned and launched integrated campaigns across Meta and Tiktok Ads, focusing on audience segmentation, funnel optimization, and measurable acquisition. Generated 300+ potential lenders from conversion advertising, resulting in new funding with total IDR 700 Million within 1 month of campaign launch. Achieved a CPA of IDR 12,000 per lead with efficient budget utilization and high ROI.

Senior Digital Marketing Executive at PT Cicil Solusi Mitra Teknologi

November 1, 2024 - Present

Led digital marketing strategy to acquire new lenders and support Cicil’s funding expansion. Managed a team of 2 (Social Media Specialist & Graphic Designer) to deliver cohesive, high-performing campaigns. Planned and launched integrated campaigns across Meta and Tiktok Ads, focusing on audience segmentation, funnel optimization, and measurable acquisition. Generated 300+ potential lenders from conversion advertising, resulting in new funding with total IDR 700 Million achieved within 1 month of campaign launch. Achieved a CPA (cost per acquisition) of just IDR 12,000 per lead with a total ad spend of IDR 4 Million, showcasing efficient budget utilization and high ROI.

Senior Digital Marketing Executive at PT Cicil Solusi Mitra Teknologi

November 1, 2024 - Present

Led digital marketing strategy to acquire new lenders and support funding expansion. Managed a team of 2 (Social Media Specialist & Graphic Designer) to deliver cohesive, high-performing campaigns. Planned and launched integrated campaigns across Meta and TikTok Ads, focusing on audience segmentation, funnel optimization, and measurable acquisition. Generated 300+ potential lenders from conversion advertising, resulting in new funding totaling IDR 700 Million within 1 month of campaign launch. Achieved a CPA of IDR 12,000 per lead with a total ad spend of IDR 4 Million, showcasing efficient budget utilization and high ROI.

Product Marketing at PT Bank Raya Indonesia Tbk

July 31, 2024 - July 30, 2025

Developed comprehensive go-to-market strategies aligned with business objectives. Collaborated with merchant partners to develop promotional campaigns in F&B, lifestyle, and health & beauty sectors. Managed implementation of campaigns across digital advertising platforms including Meta Ads, Google Ads, and TikTok Ads. Implemented A/B testing to improve campaign effectiveness. Monitored campaign performance tracking key metrics like impressions, clicks, conversions, and CPA. Executed campaigns leading to 30% growth in transactions and consistently surpassed monthly transaction targets by 200%. Conducted bid optimization achieving a CPA of IDR 22,741, better than target of IDR 25,000.

Product Marketing at PT Bank Raya Indonesia Tbk

July 31, 2024 - July 30, 2025

Developed comprehensive go-to-market strategies aligned with business objectives. Collaborated with diverse merchant partners to develop engaging promotion campaigns in sectors such as F&B, lifestyle, and health & beauty. Managed successful implementation of campaign initiatives across various digital advertising platforms including Meta Ads, Google Ads, and TikTok Ads. Implemented A/B testing to improve campaign effectiveness. Monitored and analyzed campaign performance by tracking important metrics including impressions, clicks, conversions, and CPA. Executed marketing campaigns resulting in 30% growth of transactions and consistently surpassed transaction targets with a 200% increase.

Product Marketing at PT Bank Raya Indonesia Tbk

July 31, 2024 - July 30, 2025

Developed comprehensive go-to-market strategies aligned with business objectives. Collaborated with diverse merchant partners for engaging promotion campaigns in sectors such as F&B, lifestyle, and health & beauty. Managed implementation of campaign initiatives across digital platforms including Meta Ads, Google Ads, and TikTok Ads. Implemented A/B testing to improve campaign effectiveness. Monitored and analyzed campaign performance by tracking impressions, clicks, conversions, and CPA. Executed successful marketing campaigns resulting in 30% growth of transactions and consistently surpassed target of 750 transactions per month with 200% increase in transaction numbers. Conducted bid optimization achieving CPA of IDR 22,741 vs target CPA of IDR 25,000.

Product Marketing at PT Bank Raya Indonesia Tbk

July 31, 2024 - July 30, 2025

Developed comprehensive go-to-market strategies aligned with business objectives. Collaborated with diverse merchant partners to create engaging promotion campaigns in sectors such as F&B, lifestyle, and health & beauty. Managed campaign implementation across Meta Ads, Google Ads, and TikTok Ads. Conducted A/B testing to improve campaign effectiveness. Continuously monitored and analyzed campaign performance by tracking metrics like impressions, clicks, conversions, and CPA. Executed a successful marketing campaign resulting in 30% growth of transactions. Surpassed monthly transaction targets by 200%. Conducted bid optimization achieving cost per acquisition of IDR 22,741 below the target of IDR 25,000.

Social Media Marketing (Freelance) at Matangin Creative Agency

December 31, 2023 - July 30, 2025

Assisted in defining brand objectives, target audience personas, and brand voice. Analyzed market trends and competitive strategies through detailed market research. Generated creative content ideas aligned with brand goals and market trends that resonated with target audiences. Increased social media followers by 100% of target and achieved over 1,000 views on specific content.

Social Media Marketing (Freelance) at Matangin Creative Agency

December 31, 2023 - July 30, 2025

Assisted in defining brand objectives, target audience personas, and brand voice. Analyzed market trends, competitive strategies, and target audience preferences through market research. Generated creative content ideas aligned with brand objectives and market trends. Increased social media followers by 100% of target and achieved over 1,000 views on specific content.

Social Media Marketing (Freelance) at Matangin Creative Agency

December 31, 2023 - July 30, 2025

Assisted in defining brand objectives, target audience personas, and brand voice. Analyzed market trends, competitive strategies, and audience preferences through market research. Generated creative content ideas aligned with brand objectives and market trends to resonate with target audiences. Increased social media followers by 100% of target and achieved over 1,000 views on specific content.

Social Media Marketing (Freelance) at Matangin Creative Agency

December 31, 2023 - July 30, 2025

Assisted in defining brand objectives, target audience personas, and brand voice. Analyzed market trends, competitive strategies, and target audience preferences through rigorous research. Generated creative content ideas aligned with brand objectives and market trends, resonating with the target audience. Increased social media followers by 100% of target and achieved over 1,000 views on specific content.

Digital Marketing (Freelance) at Syncfox Digital Agency

September 30, 2023 - July 30, 2025

Created compelling content for landing pages, meta titles, descriptions, and headings to boost website SEO and organic traffic. Assisted clients with web optimization by strategically placing ads via Google Ads. Used Google Analytics and Tag Manager for campaign performance monitoring and enhancement. Ran Google Ads and supported web optimization, increasing monthly visits from 53 to 757 in 3 months.

Digital Marketing (Freelance) at Syncfox Digital Agency

September 30, 2023 - July 30, 2025

Created compelling content for landing pages, meta titles, meta descriptions, and headings to increase website search engine visibility and drive organic traffic. Assisted clients in web optimization by strategically placing digital advertisements through Google Ads, resulting in increased web traffic. Used Google Analytics and Tag Manager to monitor and enhance campaign performance. Ran Google Ads and assisted in web optimization, boosting traffic from 53 to 757 monthly visits in 3 months.

Digital Marketing (Freelance) at Syncfox Digital Agency

September 30, 2023 - July 30, 2025

Created compelling content for landing pages, meta titles, meta descriptions, and headings to improve website search engine visibility and drive organic traffic. Assisted clients in web optimization by strategically placing digital advertisements through Google Ads, increasing website traffic. Used Google Analytics and Tag Manager to monitor and enhance campaign performance. Ran Google Ads and assisted in web optimization, boosting traffic from 53 to 757 monthly visits in 3 months.

Digital Marketing (Freelance) at Syncfox Digital Agency

September 30, 2023 - July 30, 2025

Conducted content creation for landing pages, meta titles, meta descriptions, and headings to increase website search engine visibility and organic traffic. Assisted clients in web optimization by strategically placing digital advertisements through Google Ads, resulting in increased web traffic. Used Google Analytics and Tag Manager to monitor and enhance campaign performance. Ran Google Ads and assisted in web optimization, boosting traffic from 53 to 757 monthly visits in 3 months.