Available to hire
Hi, I’m Mutaharra Ijaz, a passionate digital marketing professional with over six years of experience in the SaaS marketing space. I specialize in crafting targeted campaigns that drive growth and engagement, leveraging skills in SEO, Google Ads, LinkedIn Sales Navigator, and Facebook Ads to deliver clear, measurable results. I thrive on collaborating with cross-functional teams and leading projects that align marketing efforts with business goals.
I love developing comprehensive product marketing strategies, managing end-to-end campaigns, and optimizing marketing performance through data analytics. When I’m not strategizing, I enjoy creating content that resonates with industry audiences and staying up-to-date with the latest digital marketing trends to keep my team ahead of the curve.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Marketing Manager at Ubersmith Inc
August 1, 2024 - PresentDevelop and execute comprehensive product marketing strategies to strengthen Ubersmith’s global brand presence and promote SaaS solutions. Collaborate with cross-functional teams across product, sales, design, and engineering to align marketing initiatives with overall business objectives. Lead end-to-end marketing campaigns across SEO/SEM, email marketing, social media, display advertising, and webinars to maximize ROI and nurture qualified leads. Plan, execute, and promote webinars to educate prospects, drive engagement, and support the buyer journey. Oversee the full website rebranding project, delivering refreshed messaging, improved UX/UI, and SEO optimization. Create targeted, industry-specific content across digital channels to increase engagement and establish thought leadership. Implement social media strategies and manage LinkedIn Sales Navigator for effective prospecting and lead generation. Manage software integrations for lead management, ensuring seamless connection bet
Paid Marketing Manager at HNS Technology
December 31, 2023 - July 30, 2025Lead and support the implementation of paid marketing strategies. Examine correlations between prospecting activities, revenue, and budget. Measure and optimize paid marketing using dashboards and Google Analytics. Collaborate with marketing and sales teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead-gen forms for content distribution via relevant paid programs. Coordinate, supervise, and inspire members of the paid marketing team. Stay up-to-date with digital marketing trends and new channels including social media marketing, attribution, and programmatic media buying. Monitor market intelligence and track competitor movements and market situation.
Digital Marketing Lead (IT Software Development) at Activekey Solutions
July 31, 2023 - July 30, 2025Develop and implement effective SEO strategies to grow website traffic and enable digital growth. Perform in-depth competitor reviews to check competitor activities with ad placement, keyword use, and landing pages. Maximize strategic approaches by monitoring performance and making appropriate adjustments. Analyze end-to-end consumer experience across digital channels. Identify latest digital technologies and current digital trends affecting the industry. Direct and coordinate marketing activities and policies to promote products and services.
Business Manager at Subway
October 31, 2018 - July 30, 2025Develop and execute marketing plans, including outdoor marketing. Work with Subway head office, communicate with businesses, and manage business relationships. Set short and medium-term targets and adjust accordingly. Manage social media networking on Facebook and Instagram. Train staff on new product and promotional activity launches. Liaise with franchise to determine training needs and provide training sessions including online exams to new employees. Conduct evaluations to identify areas of improvement. Measure and report performance of all digital marketing campaigns against ROI and KPIs. Draft and manage online and social media communications to promote company brand, image, and values. Develop key messaging, branding, and positioning statements. Manage digital marketing department operational requirements, scheduling, and employee assignments. Work within budget parameters to develop and implement marketing strategies by analyzing key data and consumer demographics to increase r
Product Marketing Manager at Ubersmith Inc
August 1, 2024 - PresentDevelop and execute comprehensive product marketing strategies to strengthen Ubersmith’s global brand presence and promote SaaS solutions. Collaborate with cross-functional teams across product, sales, design, and engineering to align marketing initiatives with overall business objectives. Lead end-to-end marketing campaigns across SEO/SEM, email marketing, social media, display advertising, and webinars to maximize ROI and nurture qualified leads. Plan, execute, and promote webinars to educate prospects, drive engagement, and support the buyer journey. Oversee the full website rebranding project, delivering refreshed messaging, improved UX/UI, and SEO optimization. Create targeted, industry-specific content across digital channels to increase engagement and establish thought leadership. Implement social media strategies and manage LinkedIn Sales Navigator for effective prospecting and lead generation. Manage software integrations for lead management, ensuring seamless connection bet
Paid Marketing Manager at HNS Technology
December 31, 2023 - July 30, 2025Lead and support the implementation of paid marketing strategies. Examine correlations between prospecting activities, revenue, and budget. Measure and optimize paid marketing using dashboards and Google Analytics. Collaborate with marketing and sales teammates to maintain a consistent brand voice and message across all paid programs. Craft landing pages and lead-gen forms for content distribution through relevant paid programs. Coordinate, supervise, and inspire members of the paid marketing team. Stay updated with digital marketing trends and potential new channels and strategies including social media marketing, attribution, and programmatic media buying. Monitor market intelligence and track competitor movement and market situation.
Digital Marketing Lead (IT Software Development) at Activekey Solutions
July 31, 2023 - July 30, 2025Develop and implement effective search engine optimization (SEO) strategies to grow website traffic and enable digital growth. Perform in-depth competitor reviews focusing on ad placement, keyword use, and landing pages. Maximize strategic approaches through performance monitoring and adjustments. Analyze end-to-end consumer experience across digital channels. Identify the latest digital technologies and current digital trends affecting the industry. Direct and coordinate marketing activities and policies to promote products and services.
Business Manager at Subway
October 31, 2018 - July 30, 2025Developing and executing marketing plans including outdoor marketing. Team collaboration and networking with Subway head office. Managing business relationships such as with Depilex, Hadiqa Kiani, Alfatah. Setting short and medium term targets and adjusting accordingly. Social media networking on Facebook and Instagram. Staff training on new product launches and promotional activities. Liaising with the franchise to determine training needs and conducting training sessions for new employees with online exams. Conduct evaluations to identify areas of improvement. Measure and report digital marketing campaign performance against ROI and KPIs. Draft and manage online and social media communications to promote brand image and values. Develop key messaging, branding, and positioning statements. Manage digital marketing department operational requirements including scheduling and work follow-up. Work within budget to develop and implement marketing strategies by analyzing key data and consum
Education
Bachelor's degree at Warnborough College
January 1, 2012 - December 31, 2016Bachelor's degree at Warnborough College
January 1, 2012 - December 31, 2016Qualifications
Industry Experience
Software & Internet, Professional Services, Retail, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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