Hi, I'm David Pocull, an award-winning Motion Designer, Art Director, and Illustrator with over 20 years of experience creating standout visuals for TV, tech, branding, and advertising. I've had the pleasure of working with fantastic clients like Meta, BBC, Adidas, Buck, and Sony. My work balances strategic thinking with playful design and technical mastery, and I love leading creative teams and building efficient 2D/3D pipelines. Based in Lausanne, Switzerland, I enjoy collaborating across different sectors, including fashion, TV, and tech, where I craft compelling visual stories that resonate on a global scale. Whether freelancing or directing, I bring passion and expertise to every project, helping bring ideas to life through motion graphics and illustration.

David Pocull

Hi, I'm David Pocull, an award-winning Motion Designer, Art Director, and Illustrator with over 20 years of experience creating standout visuals for TV, tech, branding, and advertising. I've had the pleasure of working with fantastic clients like Meta, BBC, Adidas, Buck, and Sony. My work balances strategic thinking with playful design and technical mastery, and I love leading creative teams and building efficient 2D/3D pipelines. Based in Lausanne, Switzerland, I enjoy collaborating across different sectors, including fashion, TV, and tech, where I craft compelling visual stories that resonate on a global scale. Whether freelancing or directing, I bring passion and expertise to every project, helping bring ideas to life through motion graphics and illustration.

Available to hire

Hi, I’m David Pocull, an award-winning Motion Designer, Art Director, and Illustrator with over 20 years of experience creating standout visuals for TV, tech, branding, and advertising. I’ve had the pleasure of working with fantastic clients like Meta, BBC, Adidas, Buck, and Sony. My work balances strategic thinking with playful design and technical mastery, and I love leading creative teams and building efficient 2D/3D pipelines.

Based in Lausanne, Switzerland, I enjoy collaborating across different sectors, including fashion, TV, and tech, where I craft compelling visual stories that resonate on a global scale. Whether freelancing or directing, I bring passion and expertise to every project, helping bring ideas to life through motion graphics and illustration.

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Language

English
Advanced
Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
French
Intermediate

Work Experience

Freelance Motion Graphics Director, Designer & Illustrator
December 1, 2013 - Present
Led creative projects for world-renowned studios Buck, Dress Code, State Design, The Furrow, Wonderlust, Oddfellows, and Meta. Directed motion teams and developed creative pipelines across tech, fashion, TV, insurance, and food & beverage sectors. Delivered high-impact visuals, 3D animations, and branded content for global campaigns.
Motion Designer at Meta (Messenger Team) at Meta
December 31, 2023 - July 30, 2025
Designed internal branding assets for multiple Messenger sub-teams, ensuring visual coherence and adaptability. Created brand illustration systems for Messenger and Messenger Kids in collaboration with UX teams. Established scalable 3D design pipelines to increase production efficiency and consistency across media.
Co-founder & Creative Director at Cake
December 31, 2013 - July 30, 2025
Founded and led a boutique creative agency delivering animation and design projects for BBC, Adidas, Lacoste, Tiger Beer, Universal, and Monty Python. Oversaw creative direction, business operations, team leadership, and client relationships.
Freelance Motion Graphics Director & Illustrator
October 31, 2010 - July 30, 2025
Directed animation work for top studios across the UK market, contributing to high-profile brand campaigns.
Art Director at Eyeball
September 30, 2009 - July 30, 2025
Directed the rebrand campaign for Animal Planet with photographer Jill Greenberg. Designed the Hulk Hogan Celebrity Wrestling open for CMT with illustrator Boris Vallejo. Managed creative for Purina Cat Chow’s national ad campaign.
Lead Designer at Brand New School
September 30, 2007 - July 30, 2025
Developed styleframes and storyboards for TV commercials for clients including BBC, Sony, Gatorade, Target, and MTV.
Senior Motion Designer at Terrat
February 28, 2007 - July 30, 2025
Delivered daily animation for Spain’s popular late-night show Buenafuente.
Senior Motion Designer at Zinestesia
August 31, 2005 - July 30, 2025
Produced broadcast design for Fox Live, Fox Crime, and National Geographic.
Motion Designer at Magic Image
November 30, 2004 - July 30, 2025
Developed TV ads, DVD menus, and music video graphics in a fast-paced animation studio.
Junior Graphic Designer at Atipus Studio
July 31, 2003 - July 30, 2025
Contributed to branding and editorial projects in a collaborative design environment.
Internship at Villuendas + Gómez Studio
October 31, 2001 - July 30, 2025
Supported city branding initiatives for Barcelona’s local government agencies.

Education

Bachelor of Arts at ESDI, Ramon Llull University – Sabadell, Spain
January 1, 2002 - December 31, 2002

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Consumer Goods, Professional Services, Retail