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I am Zhihua (Amy) An, a passionate digital marketer and content creator with over three years of experience in creating compelling digital content, SEO, and campaign strategy. I have managed branded communications for leading platforms and organizations, driving significant engagement and follower growth through targeted and strategic content. Currently, I work as a Product Marketing Specialist focusing on AI fintech solutions, where I leverage customer insights to optimize product strategies and accelerate market adoption. I am proficient in SEO tools, content creation software, and social media management, continuously seeking opportunities to blend creativity with data-driven marketing to achieve impactful results.…I am Zhihua (Amy) An, a passionate digital marketer and content creator with over three years of experience in creating compelling digital content, SEO, and campaign strategy. I have managed branded communications for leading platforms and organizations, driving significant engagement and follower growth through targeted and strategic content. Currently, I work as a Product Marketing Specialist focusing on AI fintech solutions, where I leverage customer insights to optimize product strategies and accelerate market adoption. I am proficient in SEO tools, content creation software, and social media management, continuously seeking opportunities to blend creativity with data-driven marketing to achieve impactful results.

Zhihua (Amy) An

Content Creator, Digital Marketer, Product Marketer, +2

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I am Zhihua (Amy) An, a passionate digital marketer and content creator with over three years of experience in creating compelling digital content, SEO, and campaign strategy. I have managed branded communications for leading platforms and organizations, driving significant engagement and follower growth through targeted and strategic content. Currently, I work as a Product Marketing Specialist focusing on AI fintech solutions, where I leverage customer insights to optimize product strategies and accelerate market adoption. I am proficient in SEO tools, content creation software, and social media management, continuously seeking opportunities to blend creativity with data-driven marketing to achieve impactful results.…I am Zhihua (Amy) An, a passionate digital marketer and content creator with over three years of experience in creating compelling digital content, SEO, and campaign strategy. I have managed branded communications for leading platforms and organizations, driving significant engagement and follower growth through targeted and strategic content. Currently, I work as a Product Marketing Specialist focusing on AI fintech solutions, where I leverage customer insights to optimize product strategies and accelerate market adoption. I am proficient in SEO tools, content creation software, and social media management, continuously seeking opportunities to blend creativity with data-driven marketing to achieve impactful results.

Available to hire

I am Zhihua (Amy) An, a passionate digital marketer and content creator with over three years of experience in creating compelling digital content, SEO, and campaign strategy. I have managed branded communications for leading platforms and organizations, driving significant engagement and follower growth through targeted and strategic content.

Currently, I work as a Product Marketing Specialist focusing on AI fintech solutions, where I leverage customer insights to optimize product strategies and accelerate market adoption. I am proficient in SEO tools, content creation software, and social media management, continuously seeking opportunities to blend creativity with data-driven marketing to achieve impactful results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Product Specialist at TapFish Payments

June 1, 2025 - Present

Designed the backend architecture and MVP for a travel-focused cross-border payment platform. Integrated AI and stablecoin technologies to enhance system scalability and risk intelligence. Defined transaction flows, routing logic, and pilot operations between North America and Southeast Asia.

Product Marketing Specialist at i-payout

May 31, 2025 - July 30, 2025

Owned product strategy for AI fintech solutions, covering user flows, competitive positioning, and pricing. Analyzed 50+ customer interviews to boost onboarding speed by 25% and early adoption by 15%. Drove cross-functional alignment between engineering, design, and sales to match product development with market needs. Created go-to-market materials cutting sales cycles by 20%.

Digital Marketing Specialist at Yuu Japanese Tapas

March 31, 2025 - July 30, 2025

Designed high-converting visual content (ads, reels, stories) using Canva, driving a 40% engagement surge and gaining 3,000+ loyal followers through strategic hashtag and community campaigns. Optimized website content using advanced Google Trends and keyword research, boosting organic traffic by 35% in 6 months (tracked via Google Analytics with monthly SEO performance reporting).

Social Media Coordinator at Faculty of Arts, University of British Columbia

May 31, 2024 - July 30, 2025

Designed and scheduled engaging content, e.g. posts and reels by Canva for the department’s social media channels, including Facebook, Twitter, and Instagram, reaching over 3,000 active and engaged followers. Created social media strategies to enhance the department’s online presence resulting in a 30% increase in engagement across all social media platforms and channels.

Marketing Intern at COS, H&M Group

September 30, 2023 - July 30, 2025

Collaborated with Design Department to execute the aesthetic layout of the store, resulting in a visually appealing shopping environment that enhanced customer experience and reinforced the COS brand identity. Engineered and deployed a forward-thinking inventory system, cutting down overstock by 25%, enhancing profitability and demonstrating a commitment to operational excellence and sustainable practices.

Product Marketing Specialist at i-payout

September 1, 2024 - Present

Owned product strategy for AI fintech solutions, including user flows, competitive positioning, and pricing. Analyzed over 50 customer interviews to improve onboarding speed by 25% and early adoption by 15%. Drove alignment between engineering, design, and sales teams, developing go-to-market materials that reduced sales cycles by 20%.

Content Creator at RedNote

December 1, 2021 - Present

Utilized analytical tools such as RED Creator & Analytics Center to produce compelling content leading to a record 230,000 views on a single post. Executed targeted content strategies significantly enhancing online presence and user interaction, demonstrating digital savvy and understanding of e-commerce consumer trends.

Digital Marketing Specialist at Yuu Japanese Tapas

March 1, 2025 - September 4, 2025

Designed high-converting visual content using Canva, increasing engagement by 40% and gaining over 3,000 loyal followers via strategic hashtag and community campaigns. Optimized website content with Google Trends and keyword research, boosting organic traffic by 35% in six months, tracked through Google Analytics with monthly SEO reporting.

Social Media Coordinator at Faculty of Arts, University of British Columbia

May 1, 2024 - September 4, 2025

Created and scheduled engaging content using Canva for social media channels such as Facebook, Twitter, and Instagram, reaching over 3,000 engaged followers. Developed social media strategies including online lucky draws and questionnaires, increasing engagement by 30% across platforms.

Marketing Intern at COS, H&M Group

September 1, 2023 - September 4, 2025

Collaborated with the Design Department to enhance store aesthetics, improving customer experience and reinforcing brand identity. Developed and implemented an advanced inventory system, reducing overstock by 25%, enhancing profitability and supporting sustainable practices.