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Hi! I'm Lilian Abreu, a Digital Marketing Specialist with over 13 years of international experience. I've had the pleasure of working across financial, entertainment, and service industries, managing campaigns that reach more than 170 countries. I specialize in Email Marketing, SEO, Google Ads, copywriting, and product launches, all focused on driving data-driven results and customer engagement. I love creating multi-channel strategies and executing global product launches that truly scale growth. When I'm not strategizing marketing campaigns, I'm probably exploring new tools and solutions to stay ahead in the fast-changing digital landscape. Feel free to connect with me for any exciting opportunities or collaborations!…Hi! I'm Lilian Abreu, a Digital Marketing Specialist with over 13 years of international experience. I've had the pleasure of working across financial, entertainment, and service industries, managing campaigns that reach more than 170 countries. I specialize in Email Marketing, SEO, Google Ads, copywriting, and product launches, all focused on driving data-driven results and customer engagement. I love creating multi-channel strategies and executing global product launches that truly scale growth. When I'm not strategizing marketing campaigns, I'm probably exploring new tools and solutions to stay ahead in the fast-changing digital landscape. Feel free to connect with me for any exciting opportunities or collaborations!

Lilian Abreu

Copywriter, Digital Marketer, Marketing Strategist, +2

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Hi! I'm Lilian Abreu, a Digital Marketing Specialist with over 13 years of international experience. I've had the pleasure of working across financial, entertainment, and service industries, managing campaigns that reach more than 170 countries. I specialize in Email Marketing, SEO, Google Ads, copywriting, and product launches, all focused on driving data-driven results and customer engagement. I love creating multi-channel strategies and executing global product launches that truly scale growth. When I'm not strategizing marketing campaigns, I'm probably exploring new tools and solutions to stay ahead in the fast-changing digital landscape. Feel free to connect with me for any exciting opportunities or collaborations!…Hi! I'm Lilian Abreu, a Digital Marketing Specialist with over 13 years of international experience. I've had the pleasure of working across financial, entertainment, and service industries, managing campaigns that reach more than 170 countries. I specialize in Email Marketing, SEO, Google Ads, copywriting, and product launches, all focused on driving data-driven results and customer engagement. I love creating multi-channel strategies and executing global product launches that truly scale growth. When I'm not strategizing marketing campaigns, I'm probably exploring new tools and solutions to stay ahead in the fast-changing digital landscape. Feel free to connect with me for any exciting opportunities or collaborations!

Available to hire

Hi! I’m Lilian Abreu, a Digital Marketing Specialist with over 13 years of international experience. I’ve had the pleasure of working across financial, entertainment, and service industries, managing campaigns that reach more than 170 countries. I specialize in Email Marketing, SEO, Google Ads, copywriting, and product launches, all focused on driving data-driven results and customer engagement.

I love creating multi-channel strategies and executing global product launches that truly scale growth. When I’m not strategizing marketing campaigns, I’m probably exploring new tools and solutions to stay ahead in the fast-changing digital landscape. Feel free to connect with me for any exciting opportunities or collaborations!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

Digital Marketing Lead at ActivTrades

July 31, 2024 - July 30, 2025

Led SEO efforts, improving search rankings and email open rates. Created copy-driven email campaigns with an 18% conversion increase. Managed global product launches in 174 countries and new market entry in Brazil. Coordinated major events like Dubai Forex Expo and Brazilian Trading Congress. Developed social media and partnership strategies.

Digital Marketing Specialist at ActivTrades

January 31, 2023 - July 30, 2025

Boosted conversion rates by 25% through optimized Google Ads. Created email campaigns that increased retention and generated new leads. Implemented content strategies for organic growth and brand awareness.

Marketing & Product Lead at Sky TV

December 31, 2017 - July 30, 2025

Launched Brazil's first streaming service (CineSky) and Sky Hospitality for hotels. Managed product strategy, press releases, and OTT content development. Progressed through multiple roles from Copywriter to Lead.

Account Representative at ActivTrades

December 31, 2020 - July 30, 2025

Provided account representation and support services.

Technical Support (EN/PT) at Sitel

December 31, 2019 - July 30, 2025

Delivered technical support services in English and Portuguese.

Sales Assistant at H&M & Zara

January 1, 2024 - Present

Worked in customer-facing roles focused on communication, teamwork, and local experience.