Hi, I'm Paras Pawar, an experienced Social Media Strategist passionate about helping creative professionals grow their online presence. I specialize in Instagram and Facebook audience development, content optimization, and social media SEO tailored for visual brands. I love using insights to drive meaningful engagement and sales for artists and sustainable startups. I hold an MBA in Marketing and am currently pursuing an MSc in Digital Marketing, which has further deepened my expertise in digital content management and consumer behavior. I'm excited to support artists and brands in expanding their digital reach through strategic content planning and optimized social media strategies.

Hi, I'm Paras Pawar, an experienced Social Media Strategist passionate about helping creative professionals grow their online presence. I specialize in Instagram and Facebook audience development, content optimization, and social media SEO tailored for visual brands. I love using insights to drive meaningful engagement and sales for artists and sustainable startups. I hold an MBA in Marketing and am currently pursuing an MSc in Digital Marketing, which has further deepened my expertise in digital content management and consumer behavior. I'm excited to support artists and brands in expanding their digital reach through strategic content planning and optimized social media strategies.

Available to hire

Hi, I’m Paras Pawar, an experienced Social Media Strategist passionate about helping creative professionals grow their online presence. I specialize in Instagram and Facebook audience development, content optimization, and social media SEO tailored for visual brands. I love using insights to drive meaningful engagement and sales for artists and sustainable startups.

I hold an MBA in Marketing and am currently pursuing an MSc in Digital Marketing, which has further deepened my expertise in digital content management and consumer behavior. I’m excited to support artists and brands in expanding their digital reach through strategic content planning and optimized social media strategies.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Business Development Executive at Alian Software
May 31, 2024 - July 30, 2025
Developed and executed social media strategies for multiple creative and digital service clients. Grew Instagram audience engagement by 30% using tailored SEO captions and optimized visual storytelling. Used profile optimization and content themes to boost discoverability and target high-conversion demographics. Reported on performance insights to inform strategy refinement and sales funnel improvement.
Marketing Intern at Modern Food Products
November 30, 2022 - July 30, 2025
Managed social content rollout including audience testing and keyword alignment for better reach. Created performance dashboards and supported content planning to attract niche buyers. Researched audience personas to inform targeting strategies for creative product lines.

Education

MBA at Sardar Patel University
January 1, 2021 - December 31, 2023
Bachelor of Commerce at The Maharaja Sayajirao University of Baroda
January 1, 2018 - December 31, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet