Available to hire
I am a passionate and detail-oriented Fashion Marketing and Merchandising graduate from the Pakistan Institute of Fashion and Design. I have developed strong skills in trend forecasting, consumer behaviour analysis, branding, and visual merchandising. Through academic projects and internships, I’ve gained experience in campaign planning, retail strategies, and content creation.
I enjoy blending creativity with data-driven decision-making to support brand growth and customer engagement. I am eager to contribute to dynamic fashion brands using innovative and market-relevant solutions.
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Internship at MARIA.B.
June 30, 2024 - July 30, 2025Completed an internship under the guidance of the Marketing Department of M.Basics from June 1, 2024 to June 30, 2024. Designed a Father's Day campaign for M. Basics and conducted a shoot for SS/2024 which was published on their Instagram page.
Brand Designer
December 31, 2025 - July 30, 2025Designed a brand including logo, DVD and envelope templates, product packaging, and conducted a product photo shoot. Created a catalogue and engaging social media content such as Instagram posts and GIFs. Developed six unique fusion women's wear fashion outfits from scratch including mood boards, pattern making, print planning, sourcing, sewing, styling, and launching a collection. Completed thesis on product line extension into fusion footwear for JUGNU by Hussain Rehar, blending Pakistani and South Asian fusion styles.
Education
O-Levels at LGS
January 1, 2018 - December 31, 2020Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment
Skills
Experience Level
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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