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Hi, I'm Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad. With a background in Management Information Systems and hands-on experience in fintech, healthcare, travel, and eCommerce, I enjoy creating meaningful, user-centered products that improve everyday experiences. I love collaborating with curious and driven teams that value empathy, clarity, and strategic problem solving. I have led diverse design projects from concept to delivery, including redesigning complex platforms like the iCashier POS system and developing fintech mini apps used by thousands monthly. My goal is to contribute to products that matter and work in environments that champion accessibility, innovation, and human-centered design.…Hi, I'm Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad. With a background in Management Information Systems and hands-on experience in fintech, healthcare, travel, and eCommerce, I enjoy creating meaningful, user-centered products that improve everyday experiences. I love collaborating with curious and driven teams that value empathy, clarity, and strategic problem solving. I have led diverse design projects from concept to delivery, including redesigning complex platforms like the iCashier POS system and developing fintech mini apps used by thousands monthly. My goal is to contribute to products that matter and work in environments that champion accessibility, innovation, and human-centered design.

Dina Rafid

Product Designer, UX Designer, UI Designer, +1

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Hi, I'm Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad. With a background in Management Information Systems and hands-on experience in fintech, healthcare, travel, and eCommerce, I enjoy creating meaningful, user-centered products that improve everyday experiences. I love collaborating with curious and driven teams that value empathy, clarity, and strategic problem solving. I have led diverse design projects from concept to delivery, including redesigning complex platforms like the iCashier POS system and developing fintech mini apps used by thousands monthly. My goal is to contribute to products that matter and work in environments that champion accessibility, innovation, and human-centered design.…Hi, I'm Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad. With a background in Management Information Systems and hands-on experience in fintech, healthcare, travel, and eCommerce, I enjoy creating meaningful, user-centered products that improve everyday experiences. I love collaborating with curious and driven teams that value empathy, clarity, and strategic problem solving. I have led diverse design projects from concept to delivery, including redesigning complex platforms like the iCashier POS system and developing fintech mini apps used by thousands monthly. My goal is to contribute to products that matter and work in environments that champion accessibility, innovation, and human-centered design.

Available to hire

Hi, I’m Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad. With a background in Management Information Systems and hands-on experience in fintech, healthcare, travel, and eCommerce, I enjoy creating meaningful, user-centered products that improve everyday experiences. I love collaborating with curious and driven teams that value empathy, clarity, and strategic problem solving.

I have led diverse design projects from concept to delivery, including redesigning complex platforms like the iCashier POS system and developing fintech mini apps used by thousands monthly. My goal is to contribute to products that matter and work in environments that champion accessibility, innovation, and human-centered design.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Arabic

Fluent

Work Experience

Product Design Team Leader at QiCard

July 1, 2024 - Present

Iraq’s leading digital payment platform serving millions of users. Developed and executed product design strategy to meet company goals and user needs in Fintech, B2C, Banking, Payments, and Financial Services. Led end-to-end product design from wireframes to high-fidelity UI using Figma, Framer, and Webflow, collaborating closely with founders and developers on MVP and scalable interfaces. Championed innovation and ensured adherence to visual identity standards across digital products.

UX/UI Designer at Freelance

January 1, 2020 - Present

Designed digital products for startups and small businesses across diverse sectors including Fintech, Healthcare, Travel, Mobility, Social, eCommerce, and MedTech. Conducted user research, usability testing, and iterative design enhancements. Created design systems and reusable UI components to improve efficiency and brand consistency. Collaborated with business owners and marketing teams to visually represent their vision effectively in competitive markets.

Graphic Designer - Brand Identity Design at Freelance

January 1, 2020 - Present

Created visual identity systems for brands in Healthcare, B2C, B2B, Education, Fashion, Beauty, and Biotechnology. Tasks included logo design, color palettes, typography, and social media templates, enhancing brand trust and recognition.

Creative Team Lead at Rotana Hotel

August 31, 2023 - July 30, 2025

Managed and guided a team of creatives in developing 360° campaigns for a luxury hospitality brand. Delivered digital ads, social media content, print materials, and promotions. Ensured brand consistency while driving engagement and campaign success.

Graphic Designer & Content Designer at Miswag

September 30, 2022 - July 30, 2025

Designed and maintained user interfaces for an e-commerce platform with focus on fashion and electronics. Strategically optimized user experience and content presentation to drive engagement, aligning design with stakeholder needs.

Graphic Designer at Google Developer Student Clubs (GDSC)

January 31, 2022 - July 30, 2025

Led the creative direction and enhanced the visual identity for Google Student Club, adhering to Google’s brand guidelines. Developed digital media assets to support club objectives and learning environment.