Dina Rafid
Hi, I'm Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad.
About
Hi, I’m Dina Rafid, a passionate Product and UX/UI Designer based in Baghdad. With a background in Management Information Systems and hands-on experience in fintech, healthcare, travel, and eCommerce, I enjoy creating meaningful, user-centered products that improve everyday experiences. I love collaborating with curious and driven teams that value empathy, clarity, and strategic problem solving.
I have led diverse design projects from concept to delivery, including redesigning complex platforms like the iCashier POS system and developing fintech mini apps used by thousands monthly. My goal is to contribute to products that matter and work in environments that champion accessibility, innovation, and human-centered design.
- 6 years' experience
- Joined July 2025
Skills· 9
Languages
- EnglishAdvanced
- ArabicFluent
Industry experience
- Financial Services
- Healthcare
- Travel & Hospitality
- Government
Work experience· 6 roles
Iraq’s leading digital payment platform serving millions of users. Developed and executed product design strategy to meet company goals and user needs in Fintech, B2C, Banking, Payments, and Financial Services. Led end-to-end product design from wireframes to high-fidelity UI using Figma, Framer, and Webflow, collaborating closely with founders and developers on MVP and scalable interfaces. Championed innovation and ensured adherence to visual identity standards across digital products.
Managed and guided a team of creatives in developing 360° campaigns for a luxury hospitality brand. Delivered digital ads, social media content, print materials, and promotions. Ensured brand consistency while driving engagement and campaign success.
Designed and maintained user interfaces for an e-commerce platform with focus on fashion and electronics. Strategically optimized user experience and content presentation to drive engagement, aligning design with stakeholder needs.
Education
Certifications and awards
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