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Hi, I'm Yoanna Hernandez. I specialize in digital product consulting and user experience (UX), with over six years of experience leading initiatives in digital transformation and innovation. I've worked across sectors such as education, banking, and services, applying agile methodologies, UX research, Design Thinking, and product management. I master the full product development cycle, from discovery and ideation to implementation and production release. I also enjoy participating as a speaker in workshops and podcasts focused on innovation and artificial intelligence for digital product development and user experience.…Hi, I'm Yoanna Hernandez. I specialize in digital product consulting and user experience (UX), with over six years of experience leading initiatives in digital transformation and innovation. I've worked across sectors such as education, banking, and services, applying agile methodologies, UX research, Design Thinking, and product management. I master the full product development cycle, from discovery and ideation to implementation and production release. I also enjoy participating as a speaker in workshops and podcasts focused on innovation and artificial intelligence for digital product development and user experience.

Yoanna Hernandez

Project Manager, UX Designer, Product Designer

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Hi, I'm Yoanna Hernandez. I specialize in digital product consulting and user experience (UX), with over six years of experience leading initiatives in digital transformation and innovation. I've worked across sectors such as education, banking, and services, applying agile methodologies, UX research, Design Thinking, and product management. I master the full product development cycle, from discovery and ideation to implementation and production release. I also enjoy participating as a speaker in workshops and podcasts focused on innovation and artificial intelligence for digital product development and user experience.…Hi, I'm Yoanna Hernandez. I specialize in digital product consulting and user experience (UX), with over six years of experience leading initiatives in digital transformation and innovation. I've worked across sectors such as education, banking, and services, applying agile methodologies, UX research, Design Thinking, and product management. I master the full product development cycle, from discovery and ideation to implementation and production release. I also enjoy participating as a speaker in workshops and podcasts focused on innovation and artificial intelligence for digital product development and user experience.

Available to hire

Hi, I’m Yoanna Hernandez. I specialize in digital product consulting and user experience (UX), with over six years of experience leading initiatives in digital transformation and innovation. I’ve worked across sectors such as education, banking, and services, applying agile methodologies, UX research, Design Thinking, and product management.

I master the full product development cycle, from discovery and ideation to implementation and production release. I also enjoy participating as a speaker in workshops and podcasts focused on innovation and artificial intelligence for digital product development and user experience.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Product & UX Specialist at Consultor Freelancer

August 1, 2024 - Present

Designed presentations applying UX principles and storytelling with AI tools such as Gamma, Figma Slides, and Canva, facilitating strategic decision-making and increasing product acquisition engagement by 45%. Applied generative artificial intelligence (ChatGPT, Gemini AI, Copilot) to design conversational flows and personalized prompts, easing discovery, learning, and automation processes. Invited as a speaker by Alura LATAM to discuss how AI is transforming Product Manager roles in digital innovation environments. Developed visual landing pages with AI-generated and optimized code, accelerating delivery time and reducing operational costs by 40%.

Product & UX Specialist at Consultor Freelancer

August 1, 2024 - Present

Designed presentations applying UX principles and storytelling with AI tools like Gamma, Figma Slides, and Canva, facilitating strategic decision-making and increasing product acquisition engagement by 45%. Applied generative artificial intelligence (ChatGPT, Gemini AI, Copilot) to design conversational flows and customized prompts, facilitating discovery, learning, and automation processes. Invited speaker for Alura LATAM to share insights on how AI is transforming Product Manager roles in digital innovation environments. Developed visual landing pages with code generated and optimized using AI, accelerating delivery time and reducing operational costs by 40%.

Product Manager at Universidad del Pacífico

October 31, 2023 - July 30, 2025

Led the "Retorno a clases" project in a remote and collaborative environment, achieving a 43% increase in student attendance through technological solutions such as biometrics and workflow automation. Successfully managed the product backlog and wrote user stories with clear acceptance criteria. Oversaw the product release plan, ensuring timely delivery of high-value features. Facilitated brainstorming sessions with stakeholders across various areas using Design Thinking, connecting teams in Chile, Peru, and Colombia to align business needs with user-centered experiences. Negotiated and collaborated with software development providers including LMS platforms, biometric recognition, machine learning, and APIs. Implemented continuous improvement strategies based on KPI and OKR analysis, maintaining platform stability with uptime greater than 98%.

Product Manager at Universidad del Pacífico

October 31, 2023 - July 30, 2025

Led the management of the "Retorno a clases" project in a remote and collaborative environment, achieving a 43% increase in student attendance through technological solutions such as biometrics and flow automation. Successfully managed the product backlog and wrote user stories with clear acceptance criteria. Supervised the product release plan, ensuring timely delivery of high-value features. Facilitated brainstorming sessions with stakeholders from different areas using methodologies like Design Thinking, connecting teams in Chile, Peru, and Colombia to align business needs with user-centered experiences. Negotiated and collaborated with software development providers including LMS platforms, biometric recognition, machine learning, and APIs. Implemented continuous improvement strategies based on KPI and OKR analysis, maintaining platform stability with uptime above 98%.

UX Designer & Researcher at Universidad del Pacífico

April 30, 2021 - July 30, 2025

Directed user research for the "Captación de Talento" project using contextual observation, interviews, focus groups, and A/B tests both in-person and digital. Conducted qualitative and quantitative data analysis to identify key user patterns, trends, and behaviors using tools such as Card Sorting, heat maps, and clickstream analysis. Designed low and high fidelity user interfaces following Design System guidelines, ensuring scalability of the product across different universities in Latin America. Defined information architecture, establishing a clear and logical structure for navigation and access to information.

UX Designer & Researcher at Universidad del Pacífico

April 30, 2021 - July 30, 2025

Led user research for the “Captación de Talento” project through contextual observation, interviews, focus groups, and A/B testing both in-person and digital. Conducted qualitative and quantitative data analysis to identify user patterns, trends, and key behaviors using tools like Card Sorting, heat maps, and clickstream analysis. Designed low and high fidelity user interfaces according to the Design System guidelines, ensuring product scalability across different Latin American universities. Defined information architecture establishing a clear and logical structure for navigation and information access.

UX / UI Designer at Expertos.pe

August 31, 2020 - July 30, 2025

Designed the user interface for the app "Maestros," facilitating the hiring of domestic services and generating a 20% increase in contracts during the first quarter after launch.

UX / UI Designer at Expertos.pe

August 31, 2020 - July 30, 2025

Designed the user interface of the app “Maestros,” facilitating domestic service hiring, which resulted in a 20% increase in hires during the first quarter after launch.

UX Designer at PromPerú

July 31, 2018 - July 30, 2025

Designed the website "Meetings Perú Travel" for the business tourism sector, integrating accessibility and localization practices to improve the experience for international users.

UX Designer at PromPerú

July 31, 2018 - July 30, 2025

Designed the website “Meetings Perú Travel” for the business tourism sector (MICE), integrating accessibility and localization best practices to improve the experience for international users.