Anano Chkheidze

Head of Marketing at Globalcell Group

Led Google and Meta campaigns in over 6 EU markets, improving ROAS and generating high-quality B2B leads. Set up data pipelines from campaigns to reporting, integrating GA4 and Google Tag Manager for enhanced data tracking and optimization.

Marketing Strategist at BEON Gaming

Built full-funnel marketing strategy for a B2B SaaS platform, managing LinkedIn and programmatic ad campaigns. Implemented consent tracking, funnel tagging, and customer profiling to optimize campaign performance and lead conversion.

Digital Marketing Lecturer at Novatori Academy

Delivered lectures in digital marketing topics including SEO, analytics, paid ads, and campaign strategy. Mentored students through practical projects focused on data-driven marketing and growth.

Project Manager & Head of Marketing at Number Ninjas UK

Entered the UK EdTech market from scratch, generating over 200 clients through performance ads and automation. Created targeted campaigns with measurable KPIs across Google, email, and Facebook platforms.

Chief Marketing Officer at Nobel School of Mental Arithmetic, Georgia

Built and led full-funnel campaigns that scaled student acquisition from 150 to over 1,500 within one year. Developed B2B partnerships with schools and companies and expanded brand reach both locally and internationally.

Head of Marketing at Globalcell Group

Led Google & Meta campaigns across 6+ EU markets, improving ROAS and generating high-quality B2B leads. Established data pipelines integrating GA4 and Google Tag Manager, optimizing campaign reporting and performance for targeted European audiences.

Marketing Strategist at BEON Gaming

Built full-funnel marketing strategy for a B2B SaaS iGaming platform. Managed LinkedIn and programmatic ad campaigns, implemented consent tracking, funnel tagging, and customer profiling to convert cold leads into active partners.

Digital Marketing Lecturer at Novatori Academy

Delivered lectures on digital marketing topics such as SEO, analytics, paid ads, and campaign strategy. Mentored students on practical data-driven marketing projects focused on growth.

Project Manager & Head of Marketing at Number Ninjas UK

Entered the UK EdTech market from scratch and generated over 200 clients through performance advertising and automation. Created targeted campaigns with measurable KPIs across Google, email, and Facebook platforms.

Chief Marketing Officer at Nobel School of Mental Arithmetic, Georgia

Built and led full-funnel campaigns that scaled student acquisition from 150 to over 1,500 in one year. Developed B2B partnerships with schools and companies to expand brand reach locally and internationally.

Head of Marketing at Globalcell Group

Led international growth campaigns for a telecom operator across multiple European markets, managing multi-million advertising budgets on Meta, Google, and LinkedIn. Focused on B2B, B2G, and B2D segments, implementing GA4 tracking, optimizing funnels, and reducing CPA while scaling ROAS. Directed a marketing team and collaborated cross-functionally with product and sales teams. Directed mobile-first campaigns to optimize app installs, activations, and retention.

Marketing Strategist at BEON Gaming

Designed and executed growth strategies for an international iGaming provider. Launched LinkedIn and programmatic campaigns targeting aggregators and casino operators. Collaborated with developers and creative teams to deliver full-funnel strategies. Introduced automation and AI-driven analytics to optimize campaign efficiency.

Lecturer in Digital Marketing at Novatori Academy

Delivered lectures and training in Digital Marketing and Web Analytics. Prepared structured curricula combining theory and practical projects. Mentored students to build market-ready skills in analytics, SEO, paid ads, and growth strategies.

Founder & Marketing Director at Number Ninjas UK

Founded and scaled an online mental maths and emotional intelligence school, achieving zero-to-one market entry and acquiring over 500 recurring clients. Executed PPC and Meta campaigns, implemented CRM automations, and developed retention models to sustain monthly recurring revenue. Expanded operations into UK and US markets through targeted Meta and Google campaigns.

Chief Marketing Officer at Nobel School of Mental Maths

Oversaw all marketing initiatives and brand expansion locally and internationally. Led a cross-functional team responsible for digital campaigns, communications, and PR. Successfully scaled student enrollment using integrated strategies spanning social media, content, and events.

Head of Marketing at Globalcell Group

Led international growth campaigns for a telecom operator across European markets with ad budgets exceeding $500k/month. Managed multi-channel campaigns across Meta, Google, LinkedIn, and Programmatic with proven ROI. Implemented GA4 + GTM event tracking, optimized attribution, and reduced CPA while scaling ROAS. Directed a team of marketers; collaborated with creative teams to deliver high-performing ad copy and visuals.

Marketing Strategist at BEON Gaming

Designed and executed growth strategies for an iGaming provider, targeting aggregators and casinos. Launched LinkedIn, Meta, and Programmatic campaigns; optimized full-funnel strategies. Provided creative direction for ad copy and visuals; introduced automation and AI-driven analytics to improve performance.

Lecturer in Digital Marketing at Novatori Academy

Delivered lectures on Paid Media, GA4, GTM, and Growth Marketing to students preparing for real-world projects. Mentored on creating dashboards, tracking, and campaign optimization.

Marketing Director at Number Ninjas UK

Scaled an Ed Tech platform with 500+ recurring clients. Managed PPC and Meta Ads campaigns; built CRM automation flows for retention and upsell. Designed and executed lead generation funnels and scaled recurring revenue.

Chief Marketing Officer at Nobel School of Mental Maths

Directed digital marketing and communications strategies for international expansion. Managed multi-channel campaigns (Meta, Google, Content) to increase enrollment year-over-year. Built cross-functional collaboration between creative, communications, and operations teams.

Head of Marketing at Globalcell Group

Led international growth campaigns for a telecom operator across European markets with ad budgets exceeding $500k/month. Managed multi-channel campaigns across Meta, Google, LinkedIn, and Programmatic with proven ROI. Implemented GA4 + GTM event tracking, optimized attribution, and reduced CPA while scaling ROAS. Directed a team of marketers and collaborated with creative teams to deliver high-performing ad copy and visuals.

Marketing Strategist at BEON Gaming

Designed and executed growth strategies for an iGaming provider, targeting aggregators and casinos. Launched LinkedIn, Meta, and Programmatic campaigns; optimized full-funnel strategies. Provided creative direction for ad copy and visuals; introduced automation and AI-driven analytics to improve performance.

Lecturer in Digital Marketing at Novatori Academy

Delivered lectures on Paid Media, GA4, GTM, and Growth Marketing to students preparing for real-world projects. Mentored on creating dashboards, tracking, and campaign optimization.

Marketing Director at Number Ninjas UK

Scaled an Ed Tech platform with 500+ recurring clients. Managed PPC and Meta Ads campaigns; built CRM automation flows for retention and upsell. Designed and executed lead generation funnels and scaled recurring revenue.

Chief Marketing Officer at Nobel School of Mental Maths

Directed digital marketing and communications strategies for international expansion. Managed multi-channel campaigns (Meta, Google, Content) to increase enrollment year-over-year. Built cross-functional collaboration between creative, communications, and operations teams.

Head of Marketing at Globalcell Group

Led international growth campaigns for a telecom operator across European markets with ad budgets exceeding $500k/month. Managed multi-channel campaigns across Meta (Facebook/Instagram), Google, LinkedIn, and Programmatic channels with proven ROI. Implemented GA4 + GTM event tracking, optimized attribution models, and reduced CPA while scaling ROAS. Directed a cross-functional marketing team and collaborated with creative and product teams to deliver high-performing ad copy and visuals.

Marketing Strategist at BEON Gaming

Designed and executed growth strategies for an iGaming provider, targeting aggregators and casinos. Launched LinkedIn, Meta, and Programmatic campaigns; optimized full-funnel strategies from awareness to conversion. Provided creative direction for ad copy and visuals; introduced automation and AI-driven analytics to improve performance.

Lecturer in Digital Marketing at Novatori Academy

Delivered lectures on Paid Media, GA4, GTM, and Growth Marketing to students preparing for real-world projects. Mentored on creating dashboards, tracking, and campaign optimization.

Marketing Director at Number Ninjas UK

Scaled an Ed Tech platform with 500+ recurring clients. Managed PPC and Meta Ads campaigns; built CRM automation flows for retention and upsell. Designed and executed lead generation funnels and scaled recurring revenue.