I am a dynamic and results-oriented Marketing Manager with over 6 years of experience working across Lebanon, Saudi Arabia, and the UAE. I specialize in scaling retail, F&B, and fashion brands using creative digital marketing strategies, influencer marketing, and franchisee growth planning. I enjoy leading marketing campaigns that launch new locations, build customer loyalty, and drive measurable business growth in competitive markets. My experience includes both marketing leadership and IT operations, including server and systems management. I have a proven track record of creating effective inbound lead generation, managing social media channels, and supporting sales through impactful marketing assets and brand positioning. I am passionate about supporting franchise expansion and achieving aggressive growth through strategic digital and traditional marketing efforts.

I am a dynamic and results-oriented Marketing Manager with over 6 years of experience working across Lebanon, Saudi Arabia, and the UAE. I specialize in scaling retail, F&B, and fashion brands using creative digital marketing strategies, influencer marketing, and franchisee growth planning. I enjoy leading marketing campaigns that launch new locations, build customer loyalty, and drive measurable business growth in competitive markets. My experience includes both marketing leadership and IT operations, including server and systems management. I have a proven track record of creating effective inbound lead generation, managing social media channels, and supporting sales through impactful marketing assets and brand positioning. I am passionate about supporting franchise expansion and achieving aggressive growth through strategic digital and traditional marketing efforts.

Available to hire

I am a dynamic and results-oriented Marketing Manager with over 6 years of experience working across Lebanon, Saudi Arabia, and the UAE. I specialize in scaling retail, F&B, and fashion brands using creative digital marketing strategies, influencer marketing, and franchisee growth planning. I enjoy leading marketing campaigns that launch new locations, build customer loyalty, and drive measurable business growth in competitive markets.

My experience includes both marketing leadership and IT operations, including server and systems management. I have a proven track record of creating effective inbound lead generation, managing social media channels, and supporting sales through impactful marketing assets and brand positioning. I am passionate about supporting franchise expansion and achieving aggressive growth through strategic digital and traditional marketing efforts.

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Language

Arabic
Fluent
English
Fluent
French
Intermediate

Work Experience

Marketing Manager at Firm Industries - UAE
January 1, 2024 - Present
Leading marketing strategies for an industrial B2B company in the UAE. Managing social media, content creation, and inbound lead generation. Supporting sales with marketing assets and overseeing brand positioning.
Marketing Manager at Icons Coffee Couture - UAE
December 31, 2025 - July 30, 2025
Led marketing for the UAE branch of a German healthy coffee franchise. Executed influencer campaigns, seasonal promotions, and new store openings. Supported franchise expansion through localized brand strategies in the GCC.
Marketing Manager & Senior IT Specialist at Winnerforce Sportswear & Columbus Tactical Gear - Lebanon
December 31, 2024 - July 30, 2025
Directed marketing for both sportswear and tactical gear brands. Increased sales through SEO, influencer collaborations, and product-focused campaigns. Represented brands at trade shows and secured B2B partnerships. Managed IT infrastructure including server handling, website backend (CMS), email systems, and technical support.
Marketing Manager at Dynamic Agency - Lebanon (serving KSA clients)
December 31, 2021 - July 30, 2025
Managed full-scale marketing for Saudi clients, including Rowad Electronics. Helped scale Rowad from 1 to 7 branches in under 2 years through aggressive growth strategies. Led paid advertising, campaign planning, and digital content execution.
Marketing Manager at Firm Industries
January 1, 2024 - Present
Leading marketing strategies for an industrial B2B company in the UAE. Managing social media, content creation, and inbound lead generation. Supporting sales with marketing assets and overseeing brand positioning.
Marketing Manager at Icons Coffee Couture
January 1, 2025 - August 14, 2025
Led marketing for the UAE branch of a German healthy coffee franchise. Executed influencer campaigns, seasonal promotions, and new store openings. Supported franchise expansion through localized brand strategies in the GCC.
Marketing Manager & Senior IT Specialist at Winnerforce Sportswear & Columbus Tactical Gear
January 1, 2024 - August 14, 2025
Directed marketing for both sportswear and tactical gear brands. Increased sales through SEO, influencer collaborations, and product-focused campaigns. Represented brands at trade shows and secured B2B partnerships. Managed IT infrastructure including server handling, website backend (CMS), email systems, and technical support.
Marketing Manager at Dynamic Agency
January 1, 2021 - August 14, 2025
Managed full-scale marketing for Saudi clients, including Rowad Electronics. Helped scale Rowad from 1 to 7 branches in under 2 years through aggressive growth strategies. Led paid advertising, campaign planning, and digital content execution.

Education

Master's at Guglielmo Marconi University - Italy (Online)
January 1, 2023 - January 31, 2026
Associate Diploma at Lebanese American University (LAU) - Lebanon
January 11, 2030 - July 30, 2025
Master's in Business Management at Guglielmo Marconi University
January 11, 2030 - January 1, 2026
Associate Diploma in Professional Digital Marketing at Lebanese American University
January 11, 2030 - August 14, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Manufacturing, Wholesale & Distribution, Professional Services, Consumer Goods, Media & Entertainment