Kara Vining

Managed a portfolio of 10+ client accounts with total monthly ad spend of $750K, increasing average CTR from 3.2% to 4.1% and reducing CPA by 20%. Executed and optimized campaigns across Google Ads and Bing, driving over 30K conversions through full-funnel paid search strategies. Delivered weekly and monthly reports with actionable insights, helping clients reallocate budget and achieve a 25% increase in ROAS. Owned client communications and cross-functional collaboration, ensuring on-time delivery of campaigns and upsell of new media services worth $150K.

Managed integrated advertising and marketing campaigns, generating over 1.2M impressions and increasing user engagement by 20% quarter over quarter. Partnered with product, analytics, and automation teams to streamline campaign delivery, reducing time-to-launch by 25% and improving cross-team efficiency. Improved user flows, increasing MQLs by 15% and supporting product growth through full-funnel paid media campaigns.

Managed paid and organic social strategy, increasing engagement by 40% through trend analysis and targeted creative. Acted as key liaison between creative, media, and brand teams, ensuring timely, aligned campaign delivery.