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Hi, I'm Kara Vining, a data-driven advertising and marketing professional passionate about creating high-performing paid media campaigns. I have experience managing large budgets and working across eCommerce, B2B, and finance industries to deliver measurable growth and impressive client retention. I love collaborating with cross-functional teams to streamline campaign delivery, optimize user engagement, and achieve outstanding results. My goal is to leverage data and creative strategy to drive successful marketing initiatives that support business growth and customer satisfaction.…Hi, I'm Kara Vining, a data-driven advertising and marketing professional passionate about creating high-performing paid media campaigns. I have experience managing large budgets and working across eCommerce, B2B, and finance industries to deliver measurable growth and impressive client retention. I love collaborating with cross-functional teams to streamline campaign delivery, optimize user engagement, and achieve outstanding results. My goal is to leverage data and creative strategy to drive successful marketing initiatives that support business growth and customer satisfaction.

Kara Vining

Marketing Strategist, Digital Marketer, Marketing Analyst, +1

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Hi, I'm Kara Vining, a data-driven advertising and marketing professional passionate about creating high-performing paid media campaigns. I have experience managing large budgets and working across eCommerce, B2B, and finance industries to deliver measurable growth and impressive client retention. I love collaborating with cross-functional teams to streamline campaign delivery, optimize user engagement, and achieve outstanding results. My goal is to leverage data and creative strategy to drive successful marketing initiatives that support business growth and customer satisfaction.…Hi, I'm Kara Vining, a data-driven advertising and marketing professional passionate about creating high-performing paid media campaigns. I have experience managing large budgets and working across eCommerce, B2B, and finance industries to deliver measurable growth and impressive client retention. I love collaborating with cross-functional teams to streamline campaign delivery, optimize user engagement, and achieve outstanding results. My goal is to leverage data and creative strategy to drive successful marketing initiatives that support business growth and customer satisfaction.

Available to hire

Hi, I’m Kara Vining, a data-driven advertising and marketing professional passionate about creating high-performing paid media campaigns. I have experience managing large budgets and working across eCommerce, B2B, and finance industries to deliver measurable growth and impressive client retention.

I love collaborating with cross-functional teams to streamline campaign delivery, optimize user engagement, and achieve outstanding results. My goal is to leverage data and creative strategy to drive successful marketing initiatives that support business growth and customer satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Advertising Illustration

Intermediate

Work Experience

Marketing Specialist at CME Group

February 1, 2023 - Present

Managed integrated advertising and marketing campaigns, generating over 1.2M impressions and increasing user engagement by 20% quarter over quarter. Partnered with product, analytics, and automation teams to streamline campaign delivery, reducing time-to-launch by 25% and improving cross-team efficiency. Improved user flows, increasing MQLs by 15% and supporting product growth through full-funnel paid media campaigns.

Account Manager, Google Ads at GR0

February 28, 2023 - July 30, 2025

Managed a portfolio of 10+ client accounts with total monthly ad spend of $750K, increasing average CTR from 3.2% to 4.1% and reducing CPA by 20%. Executed and optimized campaigns across Google Ads and Bing, driving over 30K conversions through full-funnel paid search strategies. Delivered weekly and monthly reports with actionable insights, helping clients reallocate budget and achieve a 25% increase in ROAS. Owned client communications and cross-functional collaboration, ensuring on-time delivery of campaigns and upsell of new media services worth $150K.

Senior Social Specialist at Packable

July 31, 2022 - July 30, 2025

Managed paid and organic social strategy, increasing engagement by 40% through trend analysis and targeted creative. Acted as key liaison between creative, media, and brand teams, ensuring timely, aligned campaign delivery.

SEO & PPC Analyst at 20North Inc.

July 31, 2021 - July 30, 2025

Managed cross-platform ad campaigns (Google, Bing, Meta, Reddit), boosting ROI by 25% through smart budget allocation and owned day-to-day campaign execution. Delivered monthly reporting and strategy sessions with clients, focusing on data-driven growth opportunities.

SEM Consultant at SearchLab

February 28, 2022 - July 30, 2025

Launched and optimized paid search and social campaigns, cutting CPC by 22% and increasing conversions by 18%. Led A/B testing and client meetings, translating data into strategy shifts that directly impacted performance. Built and presented media plans tailored to client KPIs, aligning budgets and targeting with business goals.