Available to hire
Hi there, I’m Gilbert Neal, a content designer and writer with 20+ years shaping end-to-end digital experiences across technology, financial services, and education. I translate complex concepts into clear, user-friendly content that drives growth, accessibility, and engagement.
In collaboration with product designers, engineers, PMs, and researchers, I focus on content strategy, UX writing, localization, and maintaining consistency through style guides.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
Work Experience
AEM Content Manager (Contract) at Amazon Web Service (AWS)
June 1, 2025 - PresentLed coordination, organization, and publication of content migration from Uberflip to Adobe Experience Manager (AEM). Collaborated with internal and external teams to ensure smooth migration and optimal content performance. Developed content strategy to evaluate site performance and retire low-performing pages. Worked closely with Field Marketing Managers and stakeholders on timelines and asset delivery. Built and launched new web experiences in AEM while sunsetting legacy pages.
Quality Control Specialist at Regulatory Affairs Professionals Society (RAPS)
February 1, 2025 - PresentAudited new video training presentations in PowerPoint, ensuring collateral met quality standards. Edited video narration for accuracy, grammar, and pronunciation using AI scripts. Maintained consistency with Style Guide specifications.
Web Content Specialist/Technical Writer at Fidelity Custom Learning Design Team
January 31, 2025 - July 30, 2025Simplified and addressed duplicated content across various business lines to improve client accessibility and streamline maintenance. Collaborated with SMEs and product leads to create clear digital support content. Utilized Confluence for content hierarchy visualization. Edited interdepartmental content for accuracy. Migrated documentation into Tridion and created training documents for Crypto/ETH associates with easy-to-follow instructions. Performed daily page builds in AEM, optimized content for clients in the clearing and custody domain.
Content Migration Specialist at American Occupational Therapy Association (AOTA)
January 31, 2022 - July 30, 2025Audited and migrated legacy content from Sitecore 8 to Sitecore 10. Edited content for accuracy and brand consistency and pushed content directly to the AOTA site. Collaborated with UX design team to improve the end-user experience making it accessible and jargon-free where possible.
Web Content Manager at Lenovo
July 31, 2020 - July 30, 2025Produced UX-focused content for educational sectors within Lenovo.com. Built pages using AEM, edited product pages and technical specifications. Worked with SMEs to build and execute content strategies, including video content. Collaborated with teams on content management and design optimizations. Managed project communications in Jira, worked with PMs, marketing, and analysts to measure campaign effectiveness. Ensured accuracy and brand identity through peer reviews.
Content Specialist/AI and Chatbot at Wells Fargo
March 31, 2019 - July 30, 2025Managed Wells Fargo AI Chatbot Wiki in early stages. Edited pages for clarity, messaging, and grammar. Met with technical experts and SMEs daily to enhance user experience and delivered clear UX copy for non-technical audiences.
Web Content Writer/Trainer/Technical Writer at Lenovo
August 31, 2017 - July 30, 2025Created digital content for Lenovo e-commerce site using Hybris, Sitecore, and Teamsite. Collaborated with PMs and SMEs for online product promotion following style guide. Migrated legacy product catalog (~250 products) across CMS platforms, updated specifications, and embargoed outdated data. Authored a content migration training manual and company-wide training materials for taxonomy, graphics, and technical specs that improved cost efficiency.
Content Designer (Part-time) at Regulatory Affairs Professionals Society (RAPS)
February 1, 2025 - PresentEdited digital/video scripts for clarity, grammar, and accessibility; ensured alignment with organizational style guide and user needs.
Content Designer (Contract) at Amazon Web Services (AWS)
July 1, 2025 - October 8, 2025Shaped content strategy for migration from Uberflip to AEM; partnered with designers, PMs, and engineers to launch new in-product experiences; evaluated and optimized content for usability, accessibility, and localization.
Content Designer at Fidelity Investments
January 31, 2025 - October 8, 2025Collaborated with SMEs and product leads to simplify jargon-heavy process docs into clear user flows. Authored and maintained content hierarchies in Confluence/Tridion, improving navigation and taxonomy. Built and optimized pages in AEM with a focus on accessibility and readability. Designed support experiences for crypto/ETH associates, turning complex workflows into step-by-step guidance.
Content Designer (Contract) at American Occupational Therapy Association (AOTA)
January 31, 2022 - October 8, 2025Migrated content from Sitecore 8 to Sitecore 10, ensuring a jargon-free, user-focused experience. Collaborated with UX team to improve clarity and accessibility.
Content Designer at Lenovo
July 31, 2020 - October 8, 2025Produced UX-focused content for Lenovo.com (education sector). Partnered with designers, PMs, and analysts to improve user flows and measure performance. Created and launched pages in AEM, ensuring brand and accessibility alignment.
Content Designer – AI Chatbot (Contract) at Wells Fargo
March 31, 2019 - October 8, 2025Developed conversational flows for the Wells Fargo AI chatbot. Partnered daily with SMEs, engineers, and designers to translate technical/financial content into clear, usable UX copy. Established early chatbot style guide standards.
Content Designer at Regulatory Affairs Professionals Society (RAPS)
February 1, 2025 - PresentEdited digital/video scripts for clarity, grammar, and accessibility; aligned content with organizational style guide and user needs.
Content Designer (Contract) at Amazon Web Services (AWS)
July 1, 2025 - October 8, 2025Shaped content strategy for migration from Uberflip to AEM; partnered with designers, PMs, and engineers to launch new in-product experiences; evaluated and optimized content for usability, accessibility, and localization.
Content Designer at Fidelity Investments
January 1, 2025 - October 8, 2025Collaborated with SMEs and product leads to simplify jargon-heavy process docs into clear user flows; authored and maintained content hierarchies in Confluence/Tridion, improving navigation and taxonomy; built and optimized pages in AEM with a focus on accessibility and readability; designed support experiences for crypto/ETH associates, turning complex workflows into step-by-step guidance.
Content Designer (Contract) at American Occupational Therapy Association (AOTA)
January 1, 2022 - October 8, 2025Migrated content from Sitecore 8 to Sitecore 10, ensuring a jargon-free, user-focused experience; collaborated with UX team to improve clarity and accessibility.
Content Designer at Lenovo
July 1, 2020 - October 8, 2025Produced UX-focused content for Lenovo.com (education sector); partnered with designers, PMs, and analysts to improve user flows and measure performance; created and launched pages in AEM, ensuring brand and accessibility alignment.
Content Designer – AI Chatbot (Contract) at Wells Fargo
March 1, 2019 - October 8, 2025Developed conversational flows for the Wells Fargo AI chatbot; partnered daily with SMEs, engineers, and designers to translate technical/financial content into clear, usable UX copy; established early chatbot style guide standards.
AEM Content Manager (Contract) at Amazon Web Services (AWS)
June 1, 2025 - PresentLead coordination, organization, and publication of content during migration from Uberflip to Adobe Experience Manager (AEM); collaborate with internal and external teams to ensure a smooth migration and optimal content performance; develop content strategy to evaluate site performance and determine migration scope, retiring low-performing pages; partner with Field Marketing Managers and stakeholders to align timelines, content readiness, and asset delivery; build and launch new web experiences in AEM while sunsetting legacy Uberflip pages.
Quality Control Specialist at Regulatory Affairs Professionals Society (RAPS)
February 1, 2025 - PresentAudited new video training presentations; ensured collateral meets baseline quality standards before reaching health/education-minded customers; edited video narration for accuracy, grammar, and pronunciation; maintained consistency per Style Guide specifications.
Web Content Specialist/Technical Writer at Fidelity Custom Learning Design Team
January 1, 2025 - October 17, 2025Simplified and addressed duplicated content across lines of business to improve digestibility and maintenance; collaborated with subject-matter experts and product leads to create clear digital support content; used Confluence to visualize content hierarchy and parent/child taxonomies; migrated documentation into Tridion; created and edited technical training documents; performed daily page builds in AEM to optimize content for customers and clients.
Content Migration Specialist in the Health/Education Space at American Occupational Therapy Association (AOTA)
January 31, 2022 - October 17, 2025Audited and migrated legacy content while migrating from Sitecore 8 to Sitecore 10; edited migrated content for accuracy and brand consistency; pushed content directly to the AOTA site; collaborated with UX design team to improve end-user experience to be friendlier and jargon-free when possible.
Web Content Manager at Lenovo
July 31, 2020 - October 17, 2025Produced UX-focused content for Lenovo Education space; utilized AEM to build pages; edited web product pages and technical specifications; collaborated with SMEs to build and execute a comprehensive content strategy; worked with design team to optimize web experience; tracked project management and communications in Jira; measured campaign efficacy; ensured brand identity through peer-review.
Content Specialist/AI and Chatbot at Wells Fargo (Contract)
March 1, 2019 - October 17, 2025Managed the Wells Fargo AI Chatbot Wiki; edited pages for clarity, messaging, grammar; collaborated with technical experts and SMEs to process and realize user experience; delivered clear, usable UX copy for non-technical audiences.
Web Content Writer/Trainer/Technical Writer at Lenovo (Contract)
August 31, 2017 - October 17, 2025Created digital content for Lenovo's e-commerce site using Hybris, Sitecore, and Teamsite; consulted with PMs/SMEs to promote Lenovo products online in line with the Lenovo style guide; migrated approximately 250 products from legacy catalog; updated outdated information; authored a training manual for department-wide distribution covering content migration, taxonomy, graphic importing, and technical specifications; led in-house Hybris training.
QC Specialist at Movement Strategy/Amazon
February 1, 2025 - PresentLed content quality assurance and editing for high-volume social media output for Amazon Prime Fashion and Beauty projects. Ensured content was measurable and optimized by executing pre-publish reviews that aligned with brand data and publishing standards. Provided high-volume content validation (copy editing, fact-checking, QA), directly contributing to error-free posts and content data consistency. Heavy use of Figma.
Content Designer at Amazon Web Services (AWS)
June 1, 2025 - July 1, 2025Shaped content strategy for migration from Uberflip to AEM. Partnered with designers, PMs, and engineers to launch new in-product experiences. Evaluated and optimized content for usability, accessibility, and localization.
Content Designer at Fidelity Investments
May 1, 2022 - January 1, 2025Collaborated with SMEs and product leads to simplify jargon-heavy process docs into clear user flows. Used Figma for UX design. Authored and maintained content hierarchies in Confluence/Tridion, improving navigation and taxonomy. Built and optimized pages in AEM with a focus on accessibility and readability. Designed support experiences for crypto/ETH associates, turning complex workflows into step-by-step guidance.
Content Designer (Contract) at American Occupational Therapy Association (AOTA)
December 1, 2021 - January 1, 2022Migrated content from Sitecore 8 to Sitecore 10, ensuring a jargon-free, user-focused experience. Collaborated with UX team to improve clarity and accessibility.
Content Designer at Lenovo
March 1, 2019 - July 1, 2020Produced UX-focused content for Lenovo.com (education sector). Partnered with designers, PMs, and analysts to improve user flows and measure performance. A/B Testing to optimize digital experiences for students. Created and launched pages in AEM, ensuring brand and accessibility alignment. Included promotional advertisement copy for in-app and in-store campaigns, optimizing messaging to engage diverse audiences.
Content Designer – AI Chatbot (Contract) at Wells Fargo
November 1, 2018 - March 1, 2019Developed conversational flows for the Wells Fargo AI chatbot. Partnered daily with SMEs, engineers, and designers to translate technical/financial content into clear, usable UX copy. Established early chatbot style guide standards.
Education
Associate of Arts at Villa Maria College
January 11, 2030 - July 30, 2025Bachelor of Arts at Buffalo State College
January 11, 2030 - July 30, 2025Associate of Arts in Music (Performance) at Villa Maria College
January 11, 2030 - October 17, 2025Bachelor of Arts in Broadcasting at Buffalo State College
January 11, 2030 - October 17, 2025Qualifications
Industry Experience
Software & Internet, Financial Services, Education, Healthcare, Media & Entertainment, Computers & Electronics, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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