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Hi, I'm Amna Rahman, a creative and strategic copywriter with over 9 years of experience helping brands craft their voice and tell compelling stories across digital, retail, and video platforms. I love partnering with product, design, and brand teams to bring messaging to life that resonates culturally and drives engagement. From leading copy for global product launches to scripting campaign films, I pride myself on blending creative clarity with strong storytelling. When I'm not writing, you can find me doodling on my Instagram page _Email not available. Sign in: https://www.twine.net/signup_ I’m always excited to collaborate on projects that challenge me and push creative boundaries.…Hi, I'm Amna Rahman, a creative and strategic copywriter with over 9 years of experience helping brands craft their voice and tell compelling stories across digital, retail, and video platforms. I love partnering with product, design, and brand teams to bring messaging to life that resonates culturally and drives engagement. From leading copy for global product launches to scripting campaign films, I pride myself on blending creative clarity with strong storytelling. When I'm not writing, you can find me doodling on my Instagram page _Email not available. Sign in: https://www.twine.net/signup_ I’m always excited to collaborate on projects that challenge me and push creative boundaries.

Amna Rahman

Copywriter, Writer, Screenplay Writer, +1

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Hi, I'm Amna Rahman, a creative and strategic copywriter with over 9 years of experience helping brands craft their voice and tell compelling stories across digital, retail, and video platforms. I love partnering with product, design, and brand teams to bring messaging to life that resonates culturally and drives engagement. From leading copy for global product launches to scripting campaign films, I pride myself on blending creative clarity with strong storytelling. When I'm not writing, you can find me doodling on my Instagram page _Email not available. Sign in: https://www.twine.net/signup_ I’m always excited to collaborate on projects that challenge me and push creative boundaries.…Hi, I'm Amna Rahman, a creative and strategic copywriter with over 9 years of experience helping brands craft their voice and tell compelling stories across digital, retail, and video platforms. I love partnering with product, design, and brand teams to bring messaging to life that resonates culturally and drives engagement. From leading copy for global product launches to scripting campaign films, I pride myself on blending creative clarity with strong storytelling. When I'm not writing, you can find me doodling on my Instagram page _Email not available. Sign in: https://www.twine.net/signup_ I’m always excited to collaborate on projects that challenge me and push creative boundaries.

Available to hire

Hi, I’m Amna Rahman, a creative and strategic copywriter with over 9 years of experience helping brands craft their voice and tell compelling stories across digital, retail, and video platforms. I love partnering with product, design, and brand teams to bring messaging to life that resonates culturally and drives engagement.

From leading copy for global product launches to scripting campaign films, I pride myself on blending creative clarity with strong storytelling. When I’m not writing, you can find me doodling on my Instagram page Email not available. Sign in: https://www.twine.net/signup I’m always excited to collaborate on projects that challenge me and push creative boundaries.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Hindi

Fluent

Urdu

Fluent

Work Experience

Copywriter at ASICS Digital Inc

May 1, 2025 - July 30, 2025

Led copy across global product launches, marketing campaigns, and omnichannel content including social, email, video, landing pages, and retail signage. Developed product positioning frameworks and storytelling for hero collections like the women-led NAGINO launch, including scripting the campaign film. Wrote lifecycle content for CRM including retention emails and in-app copy across ASICS Running App and e-commerce platforms. Partnered with product, design, and brand teams to maintain voice consistency. Scripted ASICS' sustainability explainer video displayed in global flagship stores. Implemented AI tool Typeface into copy workflows to enhance efficiency and maintain tone at scale.

Copy Supervisor at FCB ULKA

May 1, 2019 - July 30, 2025

Led end-to-end development of digital and integrated campaigns for clients such as GlaxoSmithKline, Vistara Airlines, National Geographic, and Merino Laminates. Collaborated with cross-functional teams to produce storytelling that balanced brand voice, business goals, and cultural nuances. Ensured tone and voice aligned with brand identity across performance-focused and awareness-driven content. Managed campaign copy tailored to India's multilingual, multi-platform audiences and presented creative directions to senior stakeholders.

Senior Copywriter at MRM//McCann

October 1, 2017 - July 30, 2025

Delivered clear, brand-consistent copy for digital campaigns across tech, CPG, and food delivery brands including Google, Chevrolet, and Reckitt Benckiser. Wrote SEO-driven web content, email marketing copy, paid ad banners, blogs, and social content with focus on performance and engagement. Balanced creativity with precision in deadline-driven environments supporting multiple product launches and marketing initiatives.

Senior Copywriter at Publicis Groupe

March 1, 2016 - July 30, 2025

Collaborated with creative teams to develop culturally relevant concepts for national food and lifestyle brands such as McDonald's India and Nestlé India. Wrote engaging copy for websites, blogs, and social media channels that balanced campaign storytelling with product clarity. Maintained consistency in voice and messaging across fast-paced deliverables and regional brand guidelines.

Junior Copywriter at Magnon/TBWA

October 1, 2014 - July 30, 2025

Drafted copy for digital ads, marketing materials, and internal communications for clients like Maruti Suzuki. Managed content creation for the company's internal employee portal ensuring tone matched organizational culture. Collaborated on creative concepts and messaging for key campaigns.

Assistant Editor at Littlefish FX

April 1, 2014 - July 30, 2025

Assisted the editor in daily editorial tasks and wrote informative articles on forex trading. Supported camera and technical teams on field assignments, maintaining quality and clarity of content.

Production and Technical Personnel at London Olympics 2012

August 31, 2012 - July 30, 2025

Assisted camera operator on the field, helped technical manager with camera and cable set up in the arena during the London Olympics.