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I am a strategic communications leader with over 8 years of experience driving narrative through digital and editorial strategies across diverse sectors. I specialize in crafting integrated social and blog content that elevates brand reputation and engages global audiences. I pride myself on my ability to align cross-functional teams and develop campaigns that deliver measurable impact. I have worked with various organizations to create cohesive brand narratives and communications strategies, while managing crisis messaging and stakeholder engagement. I enjoy collaborating with teams to produce compelling multimedia content, and I am passionate about using strategic storytelling to drive brand success.…I am a strategic communications leader with over 8 years of experience driving narrative through digital and editorial strategies across diverse sectors. I specialize in crafting integrated social and blog content that elevates brand reputation and engages global audiences. I pride myself on my ability to align cross-functional teams and develop campaigns that deliver measurable impact. I have worked with various organizations to create cohesive brand narratives and communications strategies, while managing crisis messaging and stakeholder engagement. I enjoy collaborating with teams to produce compelling multimedia content, and I am passionate about using strategic storytelling to drive brand success.

Ali Elomarabi

Project Manager, Content Creator, Content Strategist, +1

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I am a strategic communications leader with over 8 years of experience driving narrative through digital and editorial strategies across diverse sectors. I specialize in crafting integrated social and blog content that elevates brand reputation and engages global audiences. I pride myself on my ability to align cross-functional teams and develop campaigns that deliver measurable impact. I have worked with various organizations to create cohesive brand narratives and communications strategies, while managing crisis messaging and stakeholder engagement. I enjoy collaborating with teams to produce compelling multimedia content, and I am passionate about using strategic storytelling to drive brand success.…I am a strategic communications leader with over 8 years of experience driving narrative through digital and editorial strategies across diverse sectors. I specialize in crafting integrated social and blog content that elevates brand reputation and engages global audiences. I pride myself on my ability to align cross-functional teams and develop campaigns that deliver measurable impact. I have worked with various organizations to create cohesive brand narratives and communications strategies, while managing crisis messaging and stakeholder engagement. I enjoy collaborating with teams to produce compelling multimedia content, and I am passionate about using strategic storytelling to drive brand success.

Available to hire

I am a strategic communications leader with over 8 years of experience driving narrative through digital and editorial strategies across diverse sectors. I specialize in crafting integrated social and blog content that elevates brand reputation and engages global audiences. I pride myself on my ability to align cross-functional teams and develop campaigns that deliver measurable impact.

I have worked with various organizations to create cohesive brand narratives and communications strategies, while managing crisis messaging and stakeholder engagement. I enjoy collaborating with teams to produce compelling multimedia content, and I am passionate about using strategic storytelling to drive brand success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Brand Associate (Contract) at Capital One

May 31, 2025 - July 30, 2025

Directed an integrated enterprise communications strategy across digital and social platforms to enhance brand narrative and support employee advocacy. Partnered with C-suite leadership to develop a 2025 communications strategy aligning blog, social media, and careers content with corporate priorities, resulting in a 35% increase in engagement. Coordinated cross-functional teams in marketing, HR, and content to exceed Q1 KPIs through refined editorial processes and strategic content curation. Optimized content workflows and interview protocols to ensure consistent storytelling across all corporate digital channels. Advised executives on crisis readiness and strategic messaging adjustments, bolstering social reputation and stakeholder trust. Developed centralized onboarding programs and toolkits to standardize multimedia content creation and brand journalism enterprise-wide.

Freelance Communications Specialist at Teknogate

June 30, 2024 - July 30, 2025

Developed and led an integrated communications program restructuring that enhanced social and blog narrative frameworks to support long-term advocacy and brand positioning. Conducted training sessions on public affairs and social media strategy to empower team members in executing compelling brand content. Implemented strategic planning to amplify the organization's public affairs presence and deliver effective B2B communications with a focus on multi-format storytelling. Cultivated stakeholder and media relationships to boost organizational visibility and secure targeted media placements for brand reputation. Established performance analytics to continuously refine communication strategies and measure social engagement effectiveness.

Project Manager (3-month Contract) at Starts with Us (SWU)

October 31, 2023 - July 30, 2025

Fostered cross-disciplinary alliances to build a unified brand narrative across education, media, civics, faith, and health sectors. Directed the organization's participation in the Texas Tribune Festival, elevating brand storytelling and securing high-profile engagements. Developed an external content strategy and social media toolkits that deepened audience engagement and supported integrated digital content creation. Launched the “Purple Lexicon” project, integrating market research with inclusive communication strategies to support brand and editorial objectives.

Senior Communications Officer at Syrian American Medical Society

May 31, 2023 - July 30, 2025

Engineered multi-channel communication and media strategies that significantly enhanced social media following and reinforced brand reputation. Exceeded fundraising goals by driving cohesive narrative and strategic storytelling across multiple platforms, resulting in a sixfold surpass of donation targets. Negotiated international humanitarian aid efforts by integrating global social narratives with stakeholder engagement. Facilitated high-level meetings with world leaders, crafting strategic talking points to promote cohesive brand messaging. Led a communications team to generate record donations while strengthening internal collaboration on multimedia content creation. Established crisis communication strategies to uphold social media reputation and ensure ongoing support for over 1.8 million beneficiaries. Directed comprehensive communications programming that drove large-scale campaigns, significantly amplifying brand journalistic excellence. Innovated diverse content formats, inclu

Communications Consultant at Biosimilars Forum

March 31, 2021 - July 30, 2025

Managed and executed the Forum's digital media transition and set up a framework for integrated communication and editorial strategy. Pioneered content strategy initiatives that optimized creation and moderation across digital platforms, aligning with brand storytelling objectives. Developed comprehensive content policies that drove media campaign success while reinforcing corporate governance standards. Conducted research and analysis to shape strategic media initiatives that supported a robust social and brand communication framework. Steered campaigns that elevated social media presence by 25% and enhanced influential brand storytelling. Enhanced executive messaging through coordinated strategic content development and cross-platform communication planning.

Program Associate/Editor at Association for the Advancement of Science (AAAS)

February 28, 2021 - July 30, 2025

Managed editorial and communications functions, optimizing digital content delivery and enhancing the brand narrative across news, blogs, and newsletters. Streamlined social media and digital content operations using Drupal, establishing guidelines to strengthen brand journalism. Led a diversity-driven social media campaign that generated over 100 new applications from minority scientists, reinforcing brand inclusivity. Redesigned onboarding processes for key digital tools such as Marketo and Google Analytics to standardize multimedia communication practices. Crafted and curated social media content for high-profile events like the AAAS Annual Meeting, elevating brand engagement and integrated storytelling. Designed visual assets and created a unified social media logo to consolidate the Fellowship's brand identity across multiple channels. Leveraged data analytics to enhance newsletter content, driving a 35% readership increase and reinforcing digital engagement.

Freelance Communications Specialist at Freelancer

February 29, 2020 - July 30, 2025

Developed and executed integrated media strategies that elevated client brand narratives across interviews, profiles, and social channels. Coordinated media engagements to drive digital brand awareness and enhance social content strategies. Crafted innovative media campaign frameworks using analytics tools like Cision and Trendkite, supporting data-driven content creation. Directed strategy for a privacy-focused newsletter by leveraging data analysis to boost subscriber growth and enhance brand storytelling. Streamlined press kit development and media outreach processes to bolster educational initiatives and strengthen brand reputation. Led the Blue for Sudan Campaign by engaging influencers and celebrities to amplify brand messaging and advocacy initiatives. Established a real-time social media monitoring framework to guide targeted media outreach that secured extensive news coverage.

Public Affairs Junior Associate at SKDKnickerbocker

May 31, 2019 - July 30, 2025

Supported the development and execution of public affairs campaigns across various industries by integrating compelling media narratives to strengthen brand identity. Leveraged MENA policy expertise to orchestrate domestic and international campaigns that reinforced consistent brand storytelling. Managed high-stakes crisis communications through tactical messaging and content creation to protect and elevate brand reputation. Coordinated the planning and execution of high-profile events, enhancing brand visibility and fostering collaborative stakeholder engagement. Developed multifaceted media strategies, including press releases and social content, to support Fortune 500 client brand narratives. Crafted compelling client-facing content and facilitated seamless meetings to ensure coordinated execution of communication strategies. Contributed to media training and authored op-eds, strengthening editorial communication practices for company leadership. Responded swiftly to crisis communic

UN Volunteer at Gender Center for Women & Training

December 31, 2015 - July 30, 2025

Developed a volunteer-driven program that provided training in safe-sex, English, and computer skills, enhancing community storytelling and reinforcing the organization’s mission. Collaborated on operational reporting for UN officials, integrating strategic narratives into program development. Coordinated project assignments among 13 volunteers, ensuring effective communication and content dissemination to support UN initiatives.