Hi, I'm Anisha Rawat, a passionate global marketer with over 9 years of experience in managing paid and organic media campaigns. I specialize in crafting impactful social media strategies, content creation, and performance marketing to help brands grow and engage with their audience effectively. I enjoy working collaboratively with teams to align marketing goals and drive business success. Throughout my career, I've had the opportunity to manage comprehensive social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Google Ads. I love analyzing target audiences and using data-driven insights to optimize campaigns for maximum ROI. I’m always eager to learn new trends and tools in digital marketing to stay ahead of the curve.

Anisha Rawat

Hi, I'm Anisha Rawat, a passionate global marketer with over 9 years of experience in managing paid and organic media campaigns. I specialize in crafting impactful social media strategies, content creation, and performance marketing to help brands grow and engage with their audience effectively. I enjoy working collaboratively with teams to align marketing goals and drive business success. Throughout my career, I've had the opportunity to manage comprehensive social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Google Ads. I love analyzing target audiences and using data-driven insights to optimize campaigns for maximum ROI. I’m always eager to learn new trends and tools in digital marketing to stay ahead of the curve.

Available to hire

Hi, I’m Anisha Rawat, a passionate global marketer with over 9 years of experience in managing paid and organic media campaigns. I specialize in crafting impactful social media strategies, content creation, and performance marketing to help brands grow and engage with their audience effectively. I enjoy working collaboratively with teams to align marketing goals and drive business success.

Throughout my career, I’ve had the opportunity to manage comprehensive social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Google Ads. I love analyzing target audiences and using data-driven insights to optimize campaigns for maximum ROI. I’m always eager to learn new trends and tools in digital marketing to stay ahead of the curve.

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Experience Level

Expert
Expert
Expert
Intermediate

Language

English
Fluent
Hindi
Fluent

Work Experience

Associate Manager at Atos, Bengaluru
February 28, 2025 - July 30, 2025
Developed and managed comprehensive social media marketing strategies across key platforms including Facebook, Instagram, LinkedIn, Twitter, Google Ads, Triblio, Sprinklr, Matomo, and YouTube. Led the creation and execution of organic and paid social media campaigns to build brand awareness, drive engagement, and achieve business objectives. Collaborated with internal teams to align social media strategies with overall marketing and business goals. Analyzed target audiences to craft relevant and impactful content. Worked with optimization teams and campaign owners for landing page testing. Planned display media strategy covering media mix, demographics, and ads. Utilized analytics tools such as Google Analytics, LinkedIn Analytics, Meta Business Manager, and Hootsuite to provide actionable insights and reports on campaign effectiveness and ROI.
Social Media Manager at Realatte Ventures LLP, Mumbai
October 31, 2021 - July 30, 2025
Managed the strategy, creation, and implementation of social media content and campaigns for top real estate companies. Provided insights and feedback on the performance of channels, content, and campaigns.
SEO Analyst and Content Writer at GLOMOZ ITES Solutions Pvt. Ltd., Mumbai
July 31, 2019 - July 30, 2025
Wrote blogs, articles, and web pages while monitoring SEO activities. Conducted SEO research and optimized existing web content in accordance with research.
Analyst at BlackRock, Mumbai
October 31, 2017 - July 30, 2025
Responsible for updating and publishing content online using the CMS – TeamSite. Published marketing and informational copy ensuring compliance with standards.
Content Writer at GLOMOZ ITES Solutions Pvt. Ltd., Mumbai
April 30, 2017 - July 30, 2025
Handled keyword filtering and wrote blogs, web pages, articles, press releases, classified ads, testimonials, and more. Coordinated with social communities to optimize networking and marketing.
Associate Manager at Atos, Bengaluru
February 28, 2025 - July 30, 2025
Developed and managed comprehensive social media marketing strategies across key platforms such as Facebook, Instagram, LinkedIn, Twitter, Google Ads, and more. Led the creation and execution of organic and paid social media campaigns to build brand awareness, drive engagement, and achieve business objectives. Collaborated with internal teams to align social media strategies with overall marketing and business goals. Analyzed target audiences to craft relevant and impactful content. Worked with optimization teams and campaign owners for landing page testing. Planned display media strategy including demographics and ads. Utilized analytics tools like Google Analytics, LinkedIn Analytics, Meta Business Manager, and Hootsuite to provide actionable insights and reports on campaign effectiveness to maximize ROI.
Social Media Manager at Realatte Ventures LLP, Mumbai
October 31, 2021 - July 30, 2025
Managed strategy creation and implementation of social media content and campaigns for top real estate companies. Provided insights and feedback on performance on channels, content, and campaigns.
SEO Analyst and Content Writer at GLOMOZ ITES Solutions Pvt. Ltd., Mumbai
July 31, 2019 - July 30, 2025
Wrote blogs, articles, and web pages while monitoring SEO activities. Conducted SEO research and optimized existing web content according to research.
Analyst at BlackRock, Mumbai
October 31, 2017 - July 30, 2025
Responsible for updating and publishing content online using CMS – TeamSite. Published marketing and informational copy ensuring compliance standards were met.
Content Writer at GLOMOZ ITES Solutions Pvt. Ltd., Mumbai
April 30, 2017 - July 30, 2025
Handled keyword filtering and wrote blogs, web pages, articles, press releases, classified ads, and testimonials. Coordinated with social communities to optimize networking and marketing.

Education

Master of Business Management at ICFAI University, Gurugram
March 1, 2012 - March 31, 2014
B.Com at JDB Girls College, Kota (Rajasthan)
March 1, 2008 - March 31, 2011
Master of Business Management at ICFAI University, Gurugram
March 1, 2012 - March 31, 2014
B.Com at JDB Girls College, Kota (Rajasthan)
March 1, 2008 - March 31, 2011

Qualifications

Social Media Marketing master Course 3.0 (Digital Vidya)
January 11, 2030 - July 30, 2025
SEO Training and Email Marketing Course (Digital Vidya)
January 11, 2030 - July 30, 2025
Google Ads Fundamental (Google)
January 11, 2030 - July 30, 2025
Google Ad Essential Training (LinkedIn)
January 11, 2030 - July 30, 2025
Digital Marketing Foundation (LinkedIn)
January 11, 2030 - July 30, 2025
Social Media Marketing: Strategy and Optimization (LinkedIn)
January 11, 2030 - July 30, 2025
Google Ads Search Certification (Google)
January 11, 2030 - July 30, 2025
Google Ads Display Certifications (Google)
January 11, 2030 - July 30, 2025
Social Media Marketing master Course 3.0 (Digital Vidya)
January 1, 2018 - December 31, 2018
SEO Training and Email Marketing Course (Digital Vidya)
January 1, 2018 - December 31, 2018
Google Ads Fundamental (Google)
January 1, 2018 - December 31, 2018
Google Ad Essential Training (LinkedIn)
January 1, 2018 - December 31, 2018
Digital Marketing Foundation (LinkedIn)
January 1, 2018 - December 31, 2018
Social Media Marketing: Strategy and Optimization (LinkedIn)
January 1, 2018 - December 31, 2018
Google Ads Search Certification (Google)
January 1, 2018 - December 31, 2018
Google Ads Display Certifications (Google)
January 1, 2018 - December 31, 2018

Industry Experience

Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet, Financial Services