Available to hire
Hi, I’m Indah Salimin, a results-driven Marketing Manager with 10 years of experience specializing in copywriting, SEO, social media, and content creation. I love optimizing every owned channel to drive measurable outcomes, from increasing awareness and driving traffic to generating qualified leads.
I thrive on aligning channel strategies with business goals to maximize impact and ROI. I’m passionate about crafting content that resonates and executing marketing plans that produce real results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Advanced
Indonesian
Fluent
Work Experience
Marketing Manager at Atlas Singapore - atlaslovestravel.com (B2B)
February 28, 2025 - July 30, 2025Developed and executed content strategies across social media platforms including content planning, design, copywriting, and daily management. Led end-to-end newsletter production including coordination with cross-functional teams, research, copywriting, visual design, implementation via Eloqua, technical deployment, audience segmentation, and performance analysis. Designed and implemented automated workflows to streamline newsletter production and delivery. Conducted comprehensive site audits and fixed technical website issues to improve performance. Applied on-page SEO strategies and performed competitor and keyword research supporting overall marketing and sales campaigns. Produced various marketing and sales materials such as booklets, advertisements, and nurture email campaigns.
SEO Specialist (Freelance) at German School Jakarta - germanschooljakarta.id (B2C)
February 1, 2025 - PresentConducted comprehensive site audits to identify and resolve technical and on-page SEO issues. Performed in-depth keyword and competitor research to uncover growth opportunities. Provided strategic SEO recommendations to optimize existing blog content and enhance visibility. Developed and implemented backlink research and acquisition strategies to improve domain authority.
SEO Specialist (Freelance) at GooProper Podomoro - gooproper.com
February 28, 2025 - July 30, 2025Performed in-depth competitor and keyword research, content planning, and overall SEO strategy. Managed outsourced content team to support monthly content creation.
Content Lead at Digital Skola - digitalskola.com (B2B & B2C)
June 30, 2024 - July 30, 2025Implemented an Instagram strategy that resulted in a reach of 4.6 million, 98.8K profile visits, and a new follower base of 20.2K in Q1. Achieved 3.2 million organic blog impressions through strong SEO efforts with an average keyword position of 10.2. Secured Instagram verification for the company via strategic social media and online media efforts. Generated 1,535 leads through organic channels in Q1 2024. Increased LinkedIn followers by 19K with 4.5K monthly views, 1.4K unique visitors, and 1.2K reactions in the last month.
Copywriter at Unitedpay Apps (B2B)
January 1, 2021 - July 30, 2025Managed a successful rebranding campaign for the company's app and social media resulting in a strong brand presence. Shifted company channel focus from complaint management to fostering a warm, interactive online community. Improved Google Play Store rating from 3.9 to 4.4 through collaboration with IT and community management, and organic and loyalty campaigns. Initiated SEO activation with IT leading to a sustained 300% increase in organic traffic to the company blog.
Food Journalist (Freelance) at Kumparan - kumparan.com (B2C)
January 31, 2020 - July 30, 2025Delivered two well-researched, in-depth articles monthly, achieving an average of approximately 1,700 views per article for a total of 29 articles.
SEO Content Writer (Freelance) at Foody.id (B2C)
August 31, 2018 - July 30, 2025Produced a minimum of 40 articles monthly. Content ranked as the 1st, 2nd, and 4th most viewed on the platform.
Creative Writer at Triyakom (B2B)
January 31, 2017 - July 30, 2025Consistently delivered all projects on time, surpassing management's expectations. Maintained a high average monthly review rating of 4.2 out of 5.
Marketing Manager at Atlas Singapore
February 28, 2025 - July 30, 2025Developed and executed content strategies across social media platforms, including content planning, design, copywriting, and daily management. Led end-to-end newsletter production, coordinating with cross-functional teams, conducting research, crafting engaging copy, designing visual assets, and implementing content via Eloqua. Executed technical deployment, audience segmentation, and performance analysis to optimize newsletter impact. Designed and implemented automated workflows to streamline newsletter production and delivery. Conducted comprehensive site audits and resolved technical issues to improve website performance. Applied on-page SEO strategies to existing pages and blog content to enhance organic visibility. Performed competitor and keyword research to support SEO and content initiatives. Produced diverse marketing and sales materials including booklets, advertisements, and nurture email campaigns.
SEO Specialist at German School Jakarta
February 1, 2025 - PresentConducted comprehensive site audits to identify and resolve technical and on-page SEO issues. Performed in-depth keyword and competitor research to uncover growth opportunities. Provided strategic SEO recommendations to optimize existing blog content and enhance visibility. Developed and implemented backlink research and acquisition strategies to improve domain authority.
SEO Specialist at GooProper Podomoro
February 28, 2025 - July 30, 2025Performed in-depth competitor and keyword research, content planning and overall SEO strategy. Managed outsourced content team to support monthly content.
Content Lead at Digital Skola
June 30, 2024 - July 30, 2025Successfully executed Instagram strategy resulting in 4.6 million reach and 20.2K new followers. Generated 3.2 million organic blog impressions via strong SEO leading to keyword position averaging 10.2. Secured Instagram verification for the company. Generated 1,535 leads through organic channels and achieved substantial LinkedIn growth with 19K followers and strong engagement metrics.
Copywriter at Unitedpay Apps
January 31, 2021 - July 30, 2025Managed collaborative rebranding campaign for app and social media enhancing brand presence. Shifted company channel focus from complaint management to interactive community building. Increased Google Play Store rating from 3.9 to 4.4 through user experience improvements and loyalty campaigns. Initiated SEO activation projects leading to sustained 300% increase in organic blog traffic.
Food Journalist at Kumparan
January 31, 2020 - July 30, 2025Wrote two well-researched, in-depth articles monthly, averaging around 1,700 views per article for a total of 29 articles.
SEO Content Writer at Foody.id
August 31, 2018 - July 30, 2025Maintained a minimum production rate of 40 articles monthly. Produced high-performing content ranking as the 1st, 2nd, and 4th most viewed articles on the platform.
Creative Writer at Triyakom
January 31, 2017 - July 30, 2025Delivered all projects on time and exceeded management expectations resulting in an average monthly review rating of 4.2 out of 5.
SEO Specialist (Freelance) at German School Jakarta
February 1, 2025 - PresentConducted comprehensive site audits to identify and resolve technical and on-page SEO issues. Performed in-depth keyword and competitor research to uncover growth opportunities. Provided strategic SEO recommendations to optimize existing blog content and enhance visibility. Developed and implemented backlink research and acquisition strategies to improve domain authority.
SEO Specialist (Freelance) at GooProper Podomoro
February 28, 2025 - July 30, 2025Performed in-depth competitor and keyword research, content plan and overall SEO strategy. Managed outsourced content team to support monthly content.
Marketing Manager (Full-time) at Atlas Singapore
February 28, 2025 - July 30, 2025Developed and executed content strategies across social media platforms, including content planning, design, copywriting, and daily management. Led end-to-end newsletter production: coordinated with cross-functional teams, conducted internal and external research, crafted engaging copy, designed visual assets, and implemented content via Eloqua. Executed technical deployment, audience segmentation, and performance analysis to optimize newsletter impact. Designed and implemented automated workflows to streamline newsletter production and delivery. Conducted comprehensive site audits and resolved technical issues to improve website performance. Applied on-page SEO strategies to existing pages and blog content to enhance organic visibility. Performed in-depth competitor and keyword research to support SEO and content initiatives. Produced diverse marketing and sales materials, including booklets, advertisements, and nurture email campaigns.
Content Lead (Full-time) at Digital Skola
June 30, 2024 - July 30, 2025Led Instagram strategy achieving 4.6 million reach, 98.8K profile visits, and 20.2K new followers in Q1. Generated 3.2 million organic blog impressions with an average keyword position of 10.2. Secured Instagram verification through strategic social media and online media efforts. Generated 1,535 leads via organic channels in Q1 2024. Grew LinkedIn account by 19k followers; generated 4.5k monthly views, 1.4k unique visitors, and 1.2k reactions in the last month.
Copywriter (Full-time) at Unitedpay Apps
January 31, 2021 - July 30, 2025Managed collaborative rebranding campaign for company app and social media, resulting in impactful brand presence. Shifted channel focus from complaint management to fostering an interactive online community. Increased Google Play Store rating from 3.9 to 4.4 through strategic user experience improvements with IT, community management, and loyalty campaigns. Initiated SEO activation with IT team leading to a sustained 300% increase in organic blog traffic.
Food Journalist (Freelance) at Kumparan
January 31, 2020 - July 30, 2025Delivered two well-researched, in-depth articles each month. Achieved an average of around 1,700 views per article for a total of 29 articles.
SEO Content Writer (Freelance) at Foody.id
August 31, 2018 - July 30, 2025Maintained a minimum production rate of 40 articles monthly. Produced content that ranked 1st, 2nd, and 4th most viewed articles on the platform.
Creative Writer (Full-time) at Triyakom
January 31, 2017 - July 30, 2025Successfully delivered all projects on time and exceeded management expectations. Achieved a high average monthly review rating of 4.2 out of 5.
Education
Bachelor's Degree at Universitas Indonesia
January 1, 2010 - December 31, 2014Master's Degree at Universitas Diponegoro
January 1, 2015 - December 31, 2017Bachelor's Degree at Universitas Indonesia
January 1, 0001 - December 31, 0001Master's Degree at Universitas Diponegoro
January 1, 0001 - December 31, 0001Bachelor's Degree at Universitas Indonesia
January 1, 2008 - December 31, 2012Master's Degree at Universitas Diponegoro
January 1, 2013 - December 31, 2015Qualifications
Industry Experience
Professional Services, Travel & Hospitality, Software & Internet, Media & Entertainment, Financial Services, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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