Available to hire
I’m Kate Murphy Sanchez, a copywriter and brand storyteller with a track record crafting compelling messaging for consumer and B2B audiences. I’ve led content strategy and writing for Intuit, Oiselle, Amazon, and several creative agencies, helping shape voice across multi-channel campaigns and product launches. I thrive on turning complex ideas into clear, engaging copy and collaborating with designers, marketers, and executives to move brands forward.
Outside client work, I write for theatre and education, mentor emerging writers, and continually explore new platforms and formats—from short social posts to long-form scripts. I’m passionate about storytelling that balances creativity with strategy and makes every interaction feel authentic.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior content designer (contract) at Intuit
February 1, 2025 - PresentServed as a temporary creative director and copywriter on a contract basis at Intuit’s Virtual Expert Platform. Crafted messaging for internal director-plus audiences, managed video projects with multiple stakeholders across organizations, educated staff designers and product managers on brand voice and best practices, and consulted for and wrote scripts for both external and internal audiences.
Copywriter and brand messaging consultant at Oiselle
February 1, 2024 - PresentAs the sole copywriter for a high-end women’s athleticwear brand, responsible for creating copy for consumers and wholesale partners like REI and Backcountry. Provided copy across all channels including paid and organic social, email, website, product descriptions, brand book, and physical marketing assets. Collaborated with the creative director to drive the yearly content plan and evolve the brand’s voice as the company grew.
Copywriter at Amazon
April 30, 2023 - July 30, 2025Managed Amazon Business Payments and Lending’s overall brand voice, messaging, and positioning. Supported messaging strategy and product marketing campaigns, coordinated with international stakeholders, and provided copy responsibilities spanning product marketing, blog posts, videos, emails, how-to guides, and collaborated with the creative director on content showcasing small-business owners. Balanced B2B and consumer messaging needs while ensuring style guide adherence.
Copywriter at Williams & Helde, Inc.
October 31, 2021 - July 30, 2025Wrote email and direct mail content, paid and organic social media copy, video scripts, blog posts, newsletters, packaging, trade show collateral, presentations, website copy, and a cookbook. Concepted international product launches and created messaging campaigns for athletic partnerships. Clients included Philips Sonicare, Philips Ultrasound, K2, BENETEAU, and Duraflame.
Senior copywriter and social media manager at Loka Creative
September 30, 2019 - July 30, 2025Served as senior copywriter at a digital and social advertising agency. Produced copy for television, radio, paid and organic social media, blogs, newsletters, articles, presentations, and websites. Edited and presented communications plans and social strategies. Responsible for branding, on-video interviewing, voiceover, community management, and staying current on digital marketing, SEM, and SEO best practices. Clients included Mercedes-Benz, Audi, Porsche, New Mexico Tourism Department, and Tourism Santa Fe.
Copywriter and account representative at The Waite Company
January 31, 2017 - July 30, 2025Managed accounts including Town of Taos Tourism and New Mexico Oil and Gas Association. Provided written content such as press releases, articles, weekly travel columns, blog posts, communications plans, earned media, and website copy. Earned media placements include USA Today, Cosmopolitan, Redbook, and US News and World Report.
Resident playwright and instructor at Albuquerque Little Theatre
April 30, 2017 - July 30, 2025Wrote multiple scripts per year and founded Play Builders, a children's theater program creating custom scripts for student performances. Directed and marketed children's plays and co-founded an outreach program providing onsite rehearsal and mainstage performances for local schools and organizations.
Senior Content Designer (Contract) at Intuit
August 1, 2025 - September 8, 2025Created messaging for Intuit's Virtual Expert Platform including internal director- and audience-facing content; project-managed videos with stakeholders across organizations; educated staff designers and product managers on brand voice and best practices; consulted on and wrote scripts for both external and internal audiences.
Copywriter and Brand Messaging Consultant at Oiselle
February 1, 2024 - PresentSole copywriter for a high-end women’s athletic wear brand; wrote copy for consumers and wholesale partners (e.g., REI, Backcountry); provided copy across all channels (paid and organic social, email, website, product descriptions, brand book, physical marketing assets); collaborated with the creative director to drive the year’s content plan and evolve the brand voice as the company grows.
Copywriter at Amazon
April 1, 2023 - September 8, 2025Managed Amazon Business Payments and Lending’s overall brand voice, messaging, and positioning; supported messaging strategy and development for product marketing campaigns; worked with an international team representing Amazon’s American Express small business credit card; provided copy for product marketing managers and step-by-step guidance as they crafted their own copy; wrote short-form and long-form copy including top- and mid-funnel B2B emails, video scripts, blog posts and how-to guides; collaborated with Amazon to ensure mutual agreement on voice and adherence to evolving style guides.
Senior Copywriter and Social Media Manager at Williams & Holden, Inc.
October 1, 2021 - September 8, 2025Wrote email and direct mail content; managed paid and organic social media content; app content; video scripts; blog posts; newsletters; packaging; trade show collateral; presentations and website copy; helped conceive international product launches; created brand messaging campaigns for athletic partnerships.
Copywriter at The Waite Company
January 1, 2017 - September 8, 2025Wrote emails, direct mail content; paid and organic social media content; blog posts; newsletters; presentations and website copy; contributed to a cookbook; concepted for international product launches; created brand messaging campaigns for athletic partnerships.
Resident Playwright and Instructor at Albuquerque Little Theatre
April 1, 2017 - September 8, 2025Wrote 4 to 6 scripts per year for casts as large as 30; founded Play Builders, an original children’s theater program in which students create their own characters and embed them into a custom script for performance on the main stage; directed and marketed multiple children’s plays per year; co-founded the theater’s outreach program to cast and rehearse on-site at local schools and organizations and bring the group to the theater for a performance on the main stage.
Freelance Writer at Various Outlets
May 1, 2008 - PresentWrote freelance pieces for multiple outlets including Sand Hill Press, Beyond Words Magazine, Vapor95, Santa Fe Institute, Private Suite Magazine, Scripts Howard News Service, and Daily Lobo.
Senior Content Designer (Contract) at Intuit
August 1, 2025 - September 8, 2025Craft messaging for Intuit’s Virtual Expert Platform; produced messaging for internal directors and audiences; created project management videos with stakeholders across orgs; educated staff designers and product managers on brand voice and best practices; consulted for and wrote scripts for external and internal audiences.
Copywriter and Brand Messaging Consultant at Oiselle
February 1, 2024 - PresentSole copywriter for a high-end women’s athletic wear brand; crafted copy for consumers and wholesale partners like REI and Backcountry. Developed cross-channel copy across paid and organic social, email, website, product descriptions, brand book, and physical marketing assets; collaborated with the creative director on the annual content plan and evolving brand voice.
Copywriter at Amazon
April 1, 2023 - September 8, 2025Managed Amazon Business Payments and Lending’s overall brand voice, messaging, and positioning; supported messaging strategy and development for product marketing campaigns. Worked with an international team representing Amazon’s American Express Small Business Card and related programs; provided copy for product marketing and partner communications.
Senior Copywriter and Social Media Manager at Williams & Helde, Inc.
October 1, 2021 - September 8, 2025Over two years on multiple accounts including Philips Sonicare, Philips Ultrason, K2, Beneteau and DuraFlame; wrote email and direct mail content, paid and organic social, app content, videos scripts, blog posts, newsletters, packaging, trade show collateral, presentations and website copy; contributed to brand messaging and client communications.
Senior Copywriter and Social Media Manager at Loka Creative
September 1, 2019 - September 8, 2025Senior copywriter at Santa Fe-based digital and social advertising agency; clients included Mercedes-Benz, Audi, Porsche, New Mexico Tourism Department and Tourism Santa Fe’s visual arts campaign. Wrote TV and radio ads; managed paid and organic social, blog posts, newsletters, articles, presentations and web copy; led branding; did on-voice interviews and voice-overs; managed cross-team projects and stayed current on platforms and best practices in digital marketing.
Senior Copywriter and Account Representative at The Wait e Company
January 1, 2017 - September 8, 2025Wrote paid and organic social content, email, product content, and web copy; produced press releases and newsletters; contributed to campaigns and client communications for New Mexico’s largest PR firm; collaborated on branding and marketing materials.
Resident Playwright and Instructor at Albuquerque Little Theater
April 1, 2017 - September 8, 2025Wrote 4–6 scripts per year for main-stage productions (up to 30 performers); founded Play Builders, an original children’s theater program; directed and marketed multiple productions and trained instructors to stage performances.
Freelance Writer at Self-Employed
May 1, 2008 - PresentWrote for multiple outlets including Santa Fe Press, Beyond Words Magazine, Vapor95, Santa Fe Institute, Private Suite Magazine, Scripts Howard News Service, and The Daily Lobo; produced short-form and long-form pieces, blog posts, articles, newsletters, and editorial content; contributed to various publishing and media projects.
Education
Bachelor's Degree at The University of New Mexico
January 1, 2004 - December 31, 2008Multimedia Journalism at University of New Mexico
January 11, 2030 - September 8, 2025Multimedia Journalism at The University of New Mexico
January 11, 2030 - September 8, 2025Qualifications
Industry Experience
Retail, Financial Services, Media & Entertainment, Professional Services, Travel & Hospitality, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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