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Hi, I'm Kimberly Jacobs, a passionate marketing and communications specialist with a knack for creating engaging and data-driven campaigns. With experience ranging from digital ads to newsletters and social media, I've helped elevate brand awareness and boost engagement across several industries including education and energy. I'm dedicated to delivering measurable results through creative storytelling and strategic project management. I thrive on collaboration and innovation, leveraging tools like Google Analytics and SEO to optimize content and drive impactful marketing initiatives. Whether managing brand campaigns or crafting compelling web copy, I enjoy turning insights into actionable strategies that contribute to business growth.…Hi, I'm Kimberly Jacobs, a passionate marketing and communications specialist with a knack for creating engaging and data-driven campaigns. With experience ranging from digital ads to newsletters and social media, I've helped elevate brand awareness and boost engagement across several industries including education and energy. I'm dedicated to delivering measurable results through creative storytelling and strategic project management. I thrive on collaboration and innovation, leveraging tools like Google Analytics and SEO to optimize content and drive impactful marketing initiatives. Whether managing brand campaigns or crafting compelling web copy, I enjoy turning insights into actionable strategies that contribute to business growth.

Kimberly Jacobs

Marketer, Marketing Strategist, Content Creator, +2

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Hi, I'm Kimberly Jacobs, a passionate marketing and communications specialist with a knack for creating engaging and data-driven campaigns. With experience ranging from digital ads to newsletters and social media, I've helped elevate brand awareness and boost engagement across several industries including education and energy. I'm dedicated to delivering measurable results through creative storytelling and strategic project management. I thrive on collaboration and innovation, leveraging tools like Google Analytics and SEO to optimize content and drive impactful marketing initiatives. Whether managing brand campaigns or crafting compelling web copy, I enjoy turning insights into actionable strategies that contribute to business growth.…Hi, I'm Kimberly Jacobs, a passionate marketing and communications specialist with a knack for creating engaging and data-driven campaigns. With experience ranging from digital ads to newsletters and social media, I've helped elevate brand awareness and boost engagement across several industries including education and energy. I'm dedicated to delivering measurable results through creative storytelling and strategic project management. I thrive on collaboration and innovation, leveraging tools like Google Analytics and SEO to optimize content and drive impactful marketing initiatives. Whether managing brand campaigns or crafting compelling web copy, I enjoy turning insights into actionable strategies that contribute to business growth.

Available to hire

Hi, I’m Kimberly Jacobs, a passionate marketing and communications specialist with a knack for creating engaging and data-driven campaigns. With experience ranging from digital ads to newsletters and social media, I’ve helped elevate brand awareness and boost engagement across several industries including education and energy. I’m dedicated to delivering measurable results through creative storytelling and strategic project management.

I thrive on collaboration and innovation, leveraging tools like Google Analytics and SEO to optimize content and drive impactful marketing initiatives. Whether managing brand campaigns or crafting compelling web copy, I enjoy turning insights into actionable strategies that contribute to business growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing & Communications Specialist at University of Tulsa: College of Engineering & Computer Science

March 1, 2025 - July 30, 2025

Curated over 30 communication and content pieces quarterly including digital ads, newsletters, social media, emails, press releases, and marketing materials, increasing engagement by 20%. Managed end-to-end lifecycle project management for materials ensuring timely delivery and KPI achievement. Utilized Google Analytics for comprehensive reports demonstrating a 35% increase in campaign effectiveness. Crafted SEO-optimized web content resulting in a 37% increase in website traffic. Led brand awareness campaigns elevating national rankings in Cybersecurity and Petroleum Engineering.

Employee Wellness Specialist at Williams Company

March 1, 2023 - July 30, 2025

Implemented omnichannel marketing strategies to increase revenue by 26%. Created and distributed monthly newsletters to over 10,000 employees with a 38% open rate. Leveraged trend analysis to grow social media following by 33%, gaining 78K views on featured reels. Managed corporate fitness center operations including team management, financial reporting, and budgeting to ensure accuracy.

Sales Promotion Coordinator at Griffin Communications

October 1, 2021 - July 30, 2025

Developed custom B2B and B2C multi-platform promotions and sponsorships resulting in a 13% increase in client sales and revenue. Managed client campaign elements including budgets, creative process, and ads across multiple channels achieving a 30% promotional value boost. Designed and executed digital marketing strategy for a personal training studio reaching 75% capacity in 3 months. Created website and email copy, press releases, presentations, and scripts enhancing engagement by 20%.

Executive Assistant – International Publicity (Contract) at NBCUniversal

February 1, 2019 - July 30, 2025

Coordinated international press junkets and media screenings, serving as liaison for partners improving media coverage. Supported senior executives with presentations, scheduling, and meeting organization enhancing executive efficiency. Maintained relationships with over 50 international stakeholders fostering collaboration.

Marketing Coordinator at Griffin Communications

July 1, 2018 - July 30, 2025

Coordinated over 100 talent appearances and community outreach events including contract negotiations and press releases increasing engagement by 20%. Analyzed social media trends and presented findings contributing to a 15% engagement increase. Managed communications with CBS and CW Network third parties ensuring effective promotions and achieving 10% cost savings.