I am a results-driven digital marketing manager with over 10 years of experience in agency and in-house settings, specializing in real estate, construction, hospitality, and e-commerce sectors. I have a proven track record of developing and executing global digital strategies, optimizing brand visibility, and driving engagement across multiple platforms. I enjoy leading cross-functional teams and building strong professional relationships. My expertise spans paid media, SEO, content marketing, social media, and conversion rate optimization. I am passionate about using data-driven insights to deliver measurable business growth and creating innovative marketing solutions that resonate with target audiences.

Chris Schmiesing

I am a results-driven digital marketing manager with over 10 years of experience in agency and in-house settings, specializing in real estate, construction, hospitality, and e-commerce sectors. I have a proven track record of developing and executing global digital strategies, optimizing brand visibility, and driving engagement across multiple platforms. I enjoy leading cross-functional teams and building strong professional relationships. My expertise spans paid media, SEO, content marketing, social media, and conversion rate optimization. I am passionate about using data-driven insights to deliver measurable business growth and creating innovative marketing solutions that resonate with target audiences.

Available to hire

I am a results-driven digital marketing manager with over 10 years of experience in agency and in-house settings, specializing in real estate, construction, hospitality, and e-commerce sectors. I have a proven track record of developing and executing global digital strategies, optimizing brand visibility, and driving engagement across multiple platforms. I enjoy leading cross-functional teams and building strong professional relationships.

My expertise spans paid media, SEO, content marketing, social media, and conversion rate optimization. I am passionate about using data-driven insights to deliver measurable business growth and creating innovative marketing solutions that resonate with target audiences.

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Work Experience

Digital Marketing Manager at Scenic Luxury Cruises & Tours
February 1, 2024 - Present
Led a team of 4 digital marketing professionals responsible for all marketing and advertising functions. Created annual digital media plans which increased media reach and frequency while reducing spend by 20%. Managed a $2.4M annual budget and effectively achieved a return of investment of 250% over a one-year period. Developed and implemented content strategies contributing to an organic traffic growth of 40%. Applied conversion rate optimization methods to attain a 25% growth in website conversion rates and online revenue.
Digital Marketing Manager at Pinnacle International Realty
February 1, 2024 - July 30, 2025
Revamped paid media strategy, achieving a 90% return on ad spend (ROAS) while boosting website conversions by 55%. Spearheaded the development of an ecommerce strategy for a brand new product that grew online sales by 35%. Scaled social media marketing activities through Meta, LinkedIn, and YouTube, increasing brand awareness by 65%. Deployed innovative SEO strategies which boosted organic website traffic by 30% globally. Conducted A/B tests on landing pages and email campaigns, optimizing content and design to improve click-through rates by 15%.
Digital Marketing Manager at Onni Group
June 1, 2020 - July 30, 2025
Increased 20% in overall ROI through development and implementation of multi-channel digital campaigns. Leveraged Google Analytics for tracking performance and enhanced audience targeting by 10%. Led the successful rebranding of company’s online presence, lifting engagement rates by 35%. Drove a 40% improvement in social media engagement through developer and influencer collaborations. Implemented CRM integration strategy which increased conversion rate by 20%.
Digital Marketing Campaign Manager at Yellow Pages Group Canada
October 1, 2016 - July 30, 2025
Defined, created, and managed high performance SEO/SEM campaigns in-line with various client's online marketing goals and product expectations. Led monthly meetings with clients to review campaign performance and develop future goals or objectives. Identified growth opportunities and innovative tactics to optimize marketing performance and achieve KPIs.

Education

Bachelors of Management (BMgmt) at University of British Columbia
September 1, 2010 - June 30, 2014

Qualifications

Google Analytics Individual Certification
January 1, 2023 - December 31, 2023
Google Ads Search Certification
January 1, 2023 - December 31, 2023
Bing Ads Accredited Professional Certification
January 1, 2023 - December 31, 2023
Meta Advertising Blueprint Certification
January 1, 2023 - December 31, 2023
Hootsuite Advanced Social Advertising Certification
January 1, 2023 - December 31, 2023

Industry Experience

Real Estate & Construction, Travel & Hospitality, Retail, Consumer Goods