Chris Schmiesing

Revamped paid media strategy, achieving a 90% return on ad spend (ROAS) while boosting website conversions by 55%. Spearheaded the development of an ecommerce strategy for a brand new product that grew online sales by 35%. Scaled social media marketing activities through Meta, LinkedIn, and YouTube, increasing brand awareness by 65%. Deployed innovative SEO strategies which boosted organic website traffic by 30% globally. Conducted A/B tests on landing pages and email campaigns, optimizing content and design to improve click-through rates by 15%.

Led a team of 4 digital marketing professionals responsible for all marketing and advertising functions. Created annual digital media plans which increased media reach and frequency while reducing spend by 20%. Managed a $2.4M annual budget and effectively achieved a return of investment of 250% over a one-year period. Developed and implemented content strategies contributing to an organic traffic growth of 40%. Applied conversion rate optimization methods to attain a 25% growth in website conversion rates and online revenue.

Increased 20% in overall ROI through development and implementation of multi-channel digital campaigns. Leveraged Google Analytics for tracking performance and enhanced audience targeting by 10%. Led the successful rebranding of company’s online presence, lifting engagement rates by 35%. Drove a 40% improvement in social media engagement through developer and influencer collaborations. Implemented CRM integration strategy which increased conversion rate by 20%.