I’m a multidisciplinary designer blending strategic branding, editorial design, and digital content with a keen eye for visual storytelling. I’ve built cohesive brand identities—from logos and signage to digital assets—helping brands express personality, purpose, and emotional resonance. In editorial and educational spaces I design books, manuals, and e-learning materials with strong typography, layout, and readability. In the digital realm I craft UX/UI interfaces, social campaigns, and interactive content, while motion design brings brands to life with thoughtful transitions and storytelling. I thrive in collaborative environments and continuously explore emerging tools, including AI-assisted imagery, to deliver innovative, human-centered design solutions.

Ana Pinilla

I’m a multidisciplinary designer blending strategic branding, editorial design, and digital content with a keen eye for visual storytelling. I’ve built cohesive brand identities—from logos and signage to digital assets—helping brands express personality, purpose, and emotional resonance. In editorial and educational spaces I design books, manuals, and e-learning materials with strong typography, layout, and readability. In the digital realm I craft UX/UI interfaces, social campaigns, and interactive content, while motion design brings brands to life with thoughtful transitions and storytelling. I thrive in collaborative environments and continuously explore emerging tools, including AI-assisted imagery, to deliver innovative, human-centered design solutions.

Available to hire

I’m a multidisciplinary designer blending strategic branding, editorial design, and digital content with a keen eye for visual storytelling. I’ve built cohesive brand identities—from logos and signage to digital assets—helping brands express personality, purpose, and emotional resonance.

In editorial and educational spaces I design books, manuals, and e-learning materials with strong typography, layout, and readability. In the digital realm I craft UX/UI interfaces, social campaigns, and interactive content, while motion design brings brands to life with thoughtful transitions and storytelling. I thrive in collaborative environments and continuously explore emerging tools, including AI-assisted imagery, to deliver innovative, human-centered design solutions.

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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Graphic Designer Specialist at LSD The Agency - (Freelance)
July 31, 2025 - July 30, 2025
Led full-cycle design projects for diverse Canadian clients, delivering 70+ digital and print assets—on time, on brand, and on brief.
Graphic Designer at JUMP Math - (Contract - Remote)
July 31, 2025 - July 30, 2025
Created engaging social media and marketing assets, enhancing brand presence and audience engagement through strategic and compelling visuals. Curated, validated, and refined 400+ AI-generated images to ensure accuracy, quality, and visual consistency, optimizing composition for 200+ digital assets.
Graphic Designer Specialist at Valmar Construction - (Contract - Hybrid)
September 30, 2024 - July 30, 2025
Redesigned Valmar Construction's logo, boosting brand recognition by 40% and ensuring visual consistency. Designed 20+ visuals for print and digital platforms, increasing engagement by 35% and enhancing brand visibility.
Creative Design & E-Learning Specialist. Instructor. at SENA - (Permanent Remote)
December 31, 2023 - July 30, 2025
Led Graphic Communication Program (GCP) design projects, increasing student satisfaction and engagement by 30%. Optimized graphic production in e-learning programs by 15%, delivering +20 projects per semester with multidisciplinary teams. Designed and executed digital/print materials, ensuring brand consistency across channels, with 20% increase in interaction. Created sketches to quickly visualize concepts, reducing project turnaround time by 25%.
Graphic Designer at Uvirtual - (Permanent Hybrid)
June 14, 2014 - April 25, 2018
• Spearheaded development of social media and marketing assets, boosting engagement by 30% and expanding follower base by 15% within six months. • Conceptualized and executed visual layouts and custom illustrations for an 8-book literacy pathway, resulting in a 25% rise in educator resource downloads.

Education

Project Management Certificate at Georgian College
January 1, 2024 - December 31, 2024
Marketing Management Certificate at Georgian College
January 1, 2023 - December 31, 2023
Bachelor of Design at University of Boyaca
January 1, 2014 - December 31, 2018
Postgraduate Degree in Marketing at University of Boyaca
January 1, 2019 - December 31, 2020

Qualifications

Project Management Certificate
January 1, 2024 - December 31, 2024
Marketing Management Certificate
January 1, 2023 - December 31, 2023

Industry Experience

Education, Non-Profit Organization, Professional Services, Real Estate & Construction, Media & Entertainment, Software & Internet