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Hi, I'm Rachel Dixon, a highly creative and results-driven copywriter with six years of experience crafting engaging narratives and strategic marketing content. I love helping leading brands elevate their voice and connect with audiences across digital and traditional platforms. My passion lies in creating compelling campaigns that drive user engagement and grow subscriptions. Throughout my career, I've collaborated with amazing teams to develop impactful marketing materials, from emails to videos, always aiming to optimize performance and enhance brand presence. I'm excited to continue leveraging my expertise in content strategy and persuasive communication to help brands achieve their marketing goals.…Hi, I'm Rachel Dixon, a highly creative and results-driven copywriter with six years of experience crafting engaging narratives and strategic marketing content. I love helping leading brands elevate their voice and connect with audiences across digital and traditional platforms. My passion lies in creating compelling campaigns that drive user engagement and grow subscriptions. Throughout my career, I've collaborated with amazing teams to develop impactful marketing materials, from emails to videos, always aiming to optimize performance and enhance brand presence. I'm excited to continue leveraging my expertise in content strategy and persuasive communication to help brands achieve their marketing goals.

Rachel Dixon

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Hi, I'm Rachel Dixon, a highly creative and results-driven copywriter with six years of experience crafting engaging narratives and strategic marketing content. I love helping leading brands elevate their voice and connect with audiences across digital and traditional platforms. My passion lies in creating compelling campaigns that drive user engagement and grow subscriptions. Throughout my career, I've collaborated with amazing teams to develop impactful marketing materials, from emails to videos, always aiming to optimize performance and enhance brand presence. I'm excited to continue leveraging my expertise in content strategy and persuasive communication to help brands achieve their marketing goals.…Hi, I'm Rachel Dixon, a highly creative and results-driven copywriter with six years of experience crafting engaging narratives and strategic marketing content. I love helping leading brands elevate their voice and connect with audiences across digital and traditional platforms. My passion lies in creating compelling campaigns that drive user engagement and grow subscriptions. Throughout my career, I've collaborated with amazing teams to develop impactful marketing materials, from emails to videos, always aiming to optimize performance and enhance brand presence. I'm excited to continue leveraging my expertise in content strategy and persuasive communication to help brands achieve their marketing goals.

Available to hire

Hi, I’m Rachel Dixon, a highly creative and results-driven copywriter with six years of experience crafting engaging narratives and strategic marketing content. I love helping leading brands elevate their voice and connect with audiences across digital and traditional platforms. My passion lies in creating compelling campaigns that drive user engagement and grow subscriptions.

Throughout my career, I’ve collaborated with amazing teams to develop impactful marketing materials, from emails to videos, always aiming to optimize performance and enhance brand presence. I’m excited to continue leveraging my expertise in content strategy and persuasive communication to help brands achieve their marketing goals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Copywriter at MONKS

September 1, 2022 - Present

Developed and executed creative campaigns for YouTube TV, driving increased user interaction and sign-ups. Created comprehensive life-cycle marketing materials for NFL Sunday Ticket, significantly contributing to Year 2 marketing strategies to boost subscriber retention and acquisition. Orchestrated the collection of user-generated content and music, and produced video supers for educational YouTube Shorts.

Copywriter at YETI COOLERS

August 31, 2022 - July 30, 2025

Achieved the top-performing email in March for St. Patrick’s Day, ranking second only to a major spring color launch campaign. Pioneered and implemented creative executions, securing stakeholder buy-in for A/B testing strategies to optimize campaign performance. Wrote compelling copy across diverse marketing assets, including email, web banners, social media, and website content.

Copywriter at CHUBBIES

April 30, 2021 - July 30, 2025

Generated high-impact email copy that promoted sales and exceeded sales goals by 20% within targeted product categories. Developed engaging organic social media content and website headers, contributing to expanding social platform reach and directed customer traffic to product pages. Composed persuasive paid advertisement copy, effectively promoting products and influencing customer acquisition and retention.

Creative Copywriter at NEIGHBORLY

October 31, 2020 - July 30, 2025

Crafted tone-driven copy for a wide array of formats, including scripts, print collateral, and digital content. Contributed to comprehensive brand refreshes, developing all new marketing materials in close collaboration with graphic designers. Oversaw the consistent application of 13 distinct brand voices across multiple platforms.