Hi, I'm Angeline, a hands-on and detail-obsessed copywriter with solid experience in creative strategy, digital marketing, and brand messaging. I have a strong track record of assessing client needs and goals, and I leverage research, industry knowledge, trends, and creativity to develop impactful communications that heighten brand messaging, drive customer loyalty, and exceed stakeholder expectations. I love crafting thoughtful copy across various channels and collaborating with creative teams to bring campaigns to life. Whether it’s writing high-impact content for e-commerce journeys or leading design and copy strategy for email and web promos, I’m passionate about delivering content that truly resonates and achieves results.

Angeline Ubaldo

Hi, I'm Angeline, a hands-on and detail-obsessed copywriter with solid experience in creative strategy, digital marketing, and brand messaging. I have a strong track record of assessing client needs and goals, and I leverage research, industry knowledge, trends, and creativity to develop impactful communications that heighten brand messaging, drive customer loyalty, and exceed stakeholder expectations. I love crafting thoughtful copy across various channels and collaborating with creative teams to bring campaigns to life. Whether it’s writing high-impact content for e-commerce journeys or leading design and copy strategy for email and web promos, I’m passionate about delivering content that truly resonates and achieves results.

Available to hire

Hi, I’m Angeline, a hands-on and detail-obsessed copywriter with solid experience in creative strategy, digital marketing, and brand messaging. I have a strong track record of assessing client needs and goals, and I leverage research, industry knowledge, trends, and creativity to develop impactful communications that heighten brand messaging, drive customer loyalty, and exceed stakeholder expectations.

I love crafting thoughtful copy across various channels and collaborating with creative teams to bring campaigns to life. Whether it’s writing high-impact content for e-commerce journeys or leading design and copy strategy for email and web promos, I’m passionate about delivering content that truly resonates and achieves results.

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Language

English
Fluent

Work Experience

Senior Copywriter at Kodak Moments, a Kodak Alaris Inc. division
March 31, 2025 - July 30, 2025
Crafted thoughtful copy across all channels including D2C, B2B and for worldwide retail clients such as CVS Photo, Walmart Canada, and Kmart Australia. Led design and copy creative strategy for weekly customer emails and web promotions. Wrote high-impact copy for every stage of the e-commerce journey to support the full customer lifecycle. Elevated brand voice from sales-focused messaging to inspirational home decor messaging for a D2C retail brand.
Copywriter at Kodak Moments, a Kodak Alaris Inc. division
March 31, 2023 - July 30, 2025
Formulated strategic and inspiring copy across email, social media, web, push notifications, and app. Consistently delivered engaging email content and copy that drove a 7% click-to-open rate in 2021. Partnered with creative team, product managers, and UX designers to develop strategy for seasonal campaigns. Crafted seamless, easy-to-understand UX copy through kiosk and web workflows.
Jr. Copywriter – Pottery Barn Kids and Pottery Barn Teen Brands at Williams-Sonoma, Inc.
September 30, 2019 - July 30, 2025
Authored product copy lifecycle for the website and catalog. Copyedited catalog proofs. Wrote copy for targeted display ads, paid Facebook, Instagram, Pinterest ads, and Google Showcase Shopping ads which drove an 80% conversion rate in 2018. Collaborated closely with cross-functional teams to ensure cohesive storytelling across all seasonal product rollouts. Created copy for other Williams-Sonoma brands like West Elm and Pottery Barn.
Marketing & PR Manager at LeChat Nail Care Products
March 31, 2018 - July 30, 2025
Wrote copy for product, web, email, and press releases. Executed email marketing and influencer outreach campaigns. Spearheaded the launch of a new e-commerce website that streamlined direct purchasing options for both nail techs and at-home users. Oversaw customer service through social media.

Education

Bachelor of Arts at San Francisco State University
July 30, 2025 - July 30, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Software & Internet