uri is a Graphic Designer and Art Director specializing in branding, digital and web design, print, and motion graphics. Currently a Senior Graphic Designer at The Hoffman Agency (APAC Design Studio), she leads branding strategy, art direction, and graphic design initiatives for global IT, AI, and semiconductor clients across the Asia-Pacific region. She also plays a key role in guiding creative teams on cross-regional projects. Before joining The Hoffman Agency, she held full-time design roles at FleishmanHillard in Japan and across the APAC region, and at MullenLowe Tokyo. As a freelance consultant, she has advised major fashion houses including Cartier and Chrome Hearts, with a focus on brand localization for the Japanese market. Yuri is a graduate of Musashino Art University and the Copenhagen Institute of Design, graduated with top honors as a three-time Merit Scholarship recipient, and is fluent in both Japanese and English.

Yuri Ito

uri is a Graphic Designer and Art Director specializing in branding, digital and web design, print, and motion graphics. Currently a Senior Graphic Designer at The Hoffman Agency (APAC Design Studio), she leads branding strategy, art direction, and graphic design initiatives for global IT, AI, and semiconductor clients across the Asia-Pacific region. She also plays a key role in guiding creative teams on cross-regional projects. Before joining The Hoffman Agency, she held full-time design roles at FleishmanHillard in Japan and across the APAC region, and at MullenLowe Tokyo. As a freelance consultant, she has advised major fashion houses including Cartier and Chrome Hearts, with a focus on brand localization for the Japanese market. Yuri is a graduate of Musashino Art University and the Copenhagen Institute of Design, graduated with top honors as a three-time Merit Scholarship recipient, and is fluent in both Japanese and English.

Available to hire

uri is a Graphic Designer and Art Director specializing in branding, digital and web design, print, and motion graphics.

Currently a Senior Graphic Designer at The Hoffman Agency (APAC Design Studio), she leads branding strategy, art direction, and graphic design initiatives for global IT, AI, and semiconductor clients across the Asia-Pacific region. She also plays a key role in guiding creative teams on cross-regional projects.
Before joining The Hoffman Agency, she held full-time design roles at FleishmanHillard in Japan and across the APAC region, and at MullenLowe Tokyo.

As a freelance consultant, she has advised major fashion houses including Cartier and Chrome Hearts, with a focus on brand localization for the Japanese market.

Yuri is a graduate of Musashino Art University and the Copenhagen Institute of Design, graduated with top honors as a three-time Merit Scholarship recipient, and is fluent in both Japanese and English.

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Language

Japanese
Fluent
English
Fluent
Italian
Intermediate

Work Experience

Senior Graphic Designer at Hoffman Agency
January 1, 2025 - Present
Lead branding, social media design, and creative direction for global IT and semiconductor clients across APAC, ensuring cohesive visual strategies and brand consistency.
Graphic Design Consultant (Freelance) at ASICS
January 31, 2025 - July 30, 2025
Art directed the visual identity for Kobe Marathon 2025, designing key assets including the main visuals, apparel, merchandise, and marketing materials for ASICS.
Graphic Designer at FleishmanHillard APAC
January 31, 2025 - July 30, 2025
Led cross-functional teams for Japanese and global clients in fashion, finance, automotive, healthcare, and public sectors. Developed data-driven marketing strategies and campaigns tailored to the Japanese market. Crafted brand identities through logo, color, and visual design to boost recognition and engagement. Managed international accounts with fluent English and Japanese communication.
Graphic Design Consultant (Freelance) at Cartier
December 31, 2023 - July 30, 2025
Visual design commissioned for various projects including designed global CEO's keynote presentation for Cartier Japan's 50th anniversary Gala. Brochure design for Cartier leather products, watches, pens, jewelry and boxes. Internal communications strategy on Diversity & Inclusion policy at Cartier Japan.
Associate Visual Designer at MullenLowe Global
March 31, 2023 - July 30, 2025
In charge of expanding MullenLowe's APAC activities to Japan and establishing links with new anchor clients in China-Japan-Korea. Branding strategy and digital marketing work specializing in Gen Z appeal for various consumer electronics, fashion, F&B and tech clients based in Asia. Art Direction: product photo shoots, internet and TV commercials, motion graphic creations and C-suite corporate presentations. Continual business development and fostering strong relationships with the Asian client base.
Creative Director and Marketing Contractor (Freelance) at Carmignac
December 31, 2021 - July 30, 2025
Advised on communication strategy for market entry. Localized brand narrative and corporate copy for Japanese audiences. Produced video content: commercials, interviews, and a web series episode. Oversaw full production: filming, editing, subtitles, motion design, and sound.
Assistant Art Director at Shiseido Company
March 31, 2020 - July 30, 2025
Co-led a team of 7 designers with artist Ayako Suwa for a major exhibition in 2020. Designed original installations and furniture aligned with the exhibition’s vision.
Assistant Art Director (Intern) at Chrome Hearts Japan
October 31, 2019 - July 30, 2025
Assistant creative director for acclaimed artist Ayako Suwa, as part of the launch of Chrome Hearts new Aoyama flagship store. Created installations and immersive exhibition elements reflecting the artistic vision of Chrome Hearts and Ayako Suwa's creations.
Graphic Designer at Fleishman Hillard APAC
January 1, 2025 - August 6, 2025
Led cross-functional teams for Japanese and global clients in fashion, finance, automotive, healthcare, and public sectors. Developed data-driven marketing strategies and campaigns tailored to the Japanese market. Crafted brand identities through logos, color, and visual design to boost recognition and engagement. Managed international accounts with fluent English and Japanese communication.
Senior Graphic Designer at Hoffman Agency APAC
January 1, 2025 - Present
Led branding, social media design, and creative direction for global IT and semiconductor clients across APAC, ensuring cohesive visual strategies and brand consistency.
Graphic Design Consultant (Freelance) at ASICS Tokyo
January 1, 2025 - August 6, 2025
Art directed the visual identity for Kobe Marathon 2025, designing key assets including main visuals, apparel, merchandise, and marketing materials for ASICS.
Graphic Design Consultant (Freelance) at Cartier Tokyo
December 31, 2023 - August 6, 2025
Commissioned for various visual design projects including global CEO keynote presentation for Cartier Japan’s 50th anniversary Gala, brochure design for Cartier leather products, watches, pens, jewelry and boxes. Developed internal communications strategy on Diversity & Inclusion policy at Cartier Japan.
Associate Visual Designer at Cartier Tokyo
December 31, 2023 - August 6, 2025
Expanded Mullen Lowe's APAC activities to Japan and established links with new anchor clients in China-Japan-Korea. Specialized in branding strategy and digital marketing work targeting Gen Z appeal across consumer electronics, fashion, F&B, and tech clients. Directed art including product photoshoots, internet and TV commercials, motion graphics creation, and C-suite corporate presentations. Fostered strong relationships within the Asian client base.
Creative Director and Marketing Contractor (Freelance) at Mullen Lowe Global London/Tokyo
March 31, 2023 - August 6, 2025
Advised communications strategy for market entry. Localized brand narrative and corporate copy for Japanese audiences. Produced video content including commercials, interviews, and web series episodes. Oversaw full production including filming, editing, subtitles, motion design, and sound.
Assistant Art Director at Carmignac Place Vendome, Paris
December 31, 2021 - August 6, 2025
Co-led a team of 7 designers alongside artist Ayako Suwa for a major exhibition. Designed original installations and furniture aligned with the exhibition’s vision.
Assistant Art Director (Intern) at Shiseido Company Tokyo
March 31, 2020 - August 6, 2025
Assistant creative director for artist Ayako Suwa, as part of the launch of Chrome Hearts New Aoyama flagship store. Created installations and immersive exhibition elements reflecting the artistic vision of Chrome Hearts and Ayako Suwa’s creations.

Education

Bachelor of Art & Design at Musashino Art University
January 1, 2015 - December 31, 2019
Bachelor of Art & Design at Musashino Art University
January 11, 2030 - August 6, 2025
Exchange Program at Copenhagen Institute of Interaction Design
January 11, 2030 - August 6, 2025

Qualifications

Undergraduate Merit Scholarship
January 11, 2030 - August 6, 2025
Best University Entrance Exam Award
January 11, 2030 - August 6, 2025
Best Performance Award
January 11, 2030 - August 6, 2025
First Prize for Essay
January 11, 2030 - August 6, 2025

Industry Experience

Consumer Goods, Financial Services, Healthcare, Computers & Electronics, Media & Entertainment, Professional Services