uri is a Graphic Designer and Art Director specializing in branding, digital and web design, print, and motion graphics.
Currently a Senior Graphic Designer at The Hoffman Agency (APAC Design Studio), she leads branding strategy, art direction, and graphic design initiatives for global IT, AI, and semiconductor clients across the Asia-Pacific region. She also plays a key role in guiding creative teams on cross-regional projects.
Before joining The Hoffman Agency, she held full-time design roles at FleishmanHillard in Japan and across the APAC region, and at MullenLowe Tokyo.
As a freelance consultant, she has advised major fashion houses including Cartier and Chrome Hearts, with a focus on brand localization for the Japanese market.
Yuri is a graduate of Musashino Art University and the Copenhagen Institute of Design, graduated with top honors as a three-time Merit Scholarship recipient, and is fluent in both Japanese and English.
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