Hi, I'm Ryan Stevens, a seasoned product marketing professional with extensive experience leading creative content strategies for major global brands like the NBA and PUBG MOBILE. I specialize in developing multi-platform campaigns that engage audiences and build strong brand communities. I love leveraging emerging platforms and authentic storytelling to enhance product visibility and connect with users worldwide. Over the years, I've founded and led video departments, mentored creative teams, and collaborated closely with cross-functional groups to deliver projects on time and within budget. I'm passionate about growing teams and crafting strategies that really resonate with diverse audiences, and I'm excited to bring my expertise in content strategy and community engagement to new product marketing challenges.

Ryan Stevens

Hi, I'm Ryan Stevens, a seasoned product marketing professional with extensive experience leading creative content strategies for major global brands like the NBA and PUBG MOBILE. I specialize in developing multi-platform campaigns that engage audiences and build strong brand communities. I love leveraging emerging platforms and authentic storytelling to enhance product visibility and connect with users worldwide. Over the years, I've founded and led video departments, mentored creative teams, and collaborated closely with cross-functional groups to deliver projects on time and within budget. I'm passionate about growing teams and crafting strategies that really resonate with diverse audiences, and I'm excited to bring my expertise in content strategy and community engagement to new product marketing challenges.

Available to hire

Hi, I’m Ryan Stevens, a seasoned product marketing professional with extensive experience leading creative content strategies for major global brands like the NBA and PUBG MOBILE. I specialize in developing multi-platform campaigns that engage audiences and build strong brand communities. I love leveraging emerging platforms and authentic storytelling to enhance product visibility and connect with users worldwide.

Over the years, I’ve founded and led video departments, mentored creative teams, and collaborated closely with cross-functional groups to deliver projects on time and within budget. I’m passionate about growing teams and crafting strategies that really resonate with diverse audiences, and I’m excited to bring my expertise in content strategy and community engagement to new product marketing challenges.

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Work Experience

Director of Video at ZAM Network, LLC (Tencent)
January 31, 2025 - July 30, 2025
Spearheaded all video content strategy and production, creating a high-volume pipeline for social media channels including short-form video, trailers, animations, and livestreams for brands like PUBG MOBILE and League of Legends Pro League. Served as the primary liaison between creative production and the community, social, marketing, and influencer teams to construct cohesive multi-platform campaigns resonating with a global player base. Founded the video department from scratch, setting all protocols, workflows, and Agile project management systems to deliver content on time and within budget. Led and mentored a team of eight producers, vendors, and contractors, fostering a collaborative, high-performing creative environment.
Senior Producer at Yahoo!
July 31, 2017 - July 30, 2025
Managed a fast-paced content engine producing over 1,500 video assets in 18 months for social, web, and syndication to support social media engagement and A/B testing. Developed data-informed workflows for content creation, including A/B testing protocols, asset management, and social media scheduling optimizing player engagement. Directed a team of eight including producers, editors, and designers to produce original sponsored content, live shows, and esports tournament coverage.
Producer and PR at Freelance
December 31, 2015 - July 30, 2025
Executed successful player-focused PR and community campaigns for indie hit Night School Studio's Oxenfree, securing major media coverage and driving grassroots engagement through strategic outreach. Produced the 2015 pre-show for The Game Awards, managing creative direction and execution for a high-profile industry event.
Director of Editorial at GameTrailers (Viacom)
July 31, 2014 - July 30, 2025
Drove content strategy achieving over a billion views, demonstrating deep audience engagement and content virality understanding. Directed a large editorial and production team, setting the brand's voice and content strategy across all digital platforms. Managed large-scale budgets and served as the key liaison for marketing, ad sales, PR, and engineering ensuring brand consistency and successful campaign execution.
Associate Producer at G4 Media
August 31, 2006 - July 30, 2025
Produced multiple weekly broadcast shows and promotional campaigns for Attack of the Show, gaining foundational experience creating content targeting core gamer audiences.

Education

BA at Bennington College
January 1, 2001 - December 31, 2005

Qualifications

Webby Award
January 1, 2012 - December 31, 2012

Industry Experience

Media & Entertainment, Gaming, Software & Internet, Consumer Goods