Available to hire
As a visionary graphics designer and creative strategist with 10 years of professional experience, I bring a unique blend of artistic flair and technical expertise to innovative projects. With a diverse skill set in graphics design, digital marketing, videography, photography, and broadcasting, I excel in crafting captivating visual narratives that drive engagement and boost brand recognition.
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Language
English
Advanced
Urdu
Fluent
Work Experience
Digital & Creative Marketing Manager at Fassonaki Law Firm (USA)
July 1, 2023 - PresentRebranded the firm to boost brand recognition by 20% in 90 days; built social media strategies that delivered 30% follower growth and 40% higher engagement. Directed video campaigns improving click-through rates by 25% over image posts and produced over 100 creative assets increasing user interactions by 20%. Led SEO revamp that grew organic traffic by 35% and enhanced SERP visibility. Managed Meta and LinkedIn ads with 30% ROAS while reducing CPC to $0.35, cutting ad waste by 60%. Improved qualified leads by 50% through optimized funnels and was awarded Best Performance in 2023.
Creative Lead at Transsion Holdings (Tecno Mobile)
September 1, 2022 - September 3, 2025Led execution of 360° marketing campaigns raising brand visibility by 15% in six months. Managed a creative team of over 10 members, yielding 40% improved campaign performance. Boosted conversion rates by 25% through design narratives and unified brand guidelines enhancing consistency by 20%. Launched integrated digital, print, and broadcast content expanding reach by 35%. Co-directed five smartphone launch campaigns contributing to 20% sales growth. Oversaw TVC shoots increasing audience reach by 10%. Notable campaigns included Blue Chalk CSR raising $50,000 endorsed by Pakistan’s President and Photo Walk Activations increasing brand exposure by 50%.
Social Media Manager at Red Wave Productions (Agency)
April 1, 2019 - September 3, 2025Directed digital campaigns improving client engagement by 20%. Developed content strategies that grew brand awareness by 30% on social media. Led creative brainstorming enhancing campaign outcomes by 15%. Created brand personas improving voice consistency by 25% across campaigns. Boosted client retention rates to 90% through result-oriented creative execution.
Graphic Designer at Hugo Nine (Agency)
August 1, 2016 - September 3, 2025Designed multi-platform assets for print, social media, and web aligned with client brand goals. Collaborated on creative pitches producing mockups and storyboards with high client approval. Contributed fresh visual ideas to development stages supporting campaign success.
MTO, Marketing at US Apparel & Textiles
January 1, 2017 - September 3, 2025Assisted in visual merchandising, internal communication campaigns, and marketing analysis.
Digital Marketing Manager & Creative Head at Fassonaki Law Firm (USA)
July 1, 2023 - PresentOversees digital marketing initiatives and provides creative direction to enhance brand visibility and engagement.
Design Head at Transsion Holdings (Tecno Mobile)
May 1, 2019 - September 30, 2022Led design projects that significantly improved product visibility and consumer engagement.
Senior Graphics Designer at Red Wave Productions
September 1, 2016 - April 30, 2019Responsible for leading graphic design projects and ensuring high-quality visual output.
Graphics Designer at Hugo Nine
September 1, 2014 - August 31, 2016Worked on various design projects focusing on digital marketing and brand campaigns.
Education
Bachelor of Textiles (Design & Garments) at University of Management & Technology
January 1, 2010 - January 1, 2014FSc (Pre-Engineering) at Forman Christian College
January 1, 2008 - January 1, 2010Certification in Graphics at Allied School of Textile & Design
January 1, 2015 - December 31, 2015Bachelor of Textiles (Design & Garments) at University of Management & Technology
January 1, 2010 - December 31, 2014Intermediate (Fsc Pre-Engineering) at Forman Christian College
January 1, 2008 - December 31, 2008Qualifications
Certification in Graphic Design
January 1, 2015 - September 3, 2025Industry Experience
Consumer Goods, Professional Services, Media & Entertainment, Retail
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