I have extensive experience in project management, marketing operations, and digital production roles both agency and client-side, primarily in the SaaS and digital services space. My background has equipped me with strong project management skills, process-led thinking, and exposure to a variety of industries and work environments. I've also led teams and taken operational responsibility within project delivery and across businesses. I'm passionate about building great relationships with colleagues and uncovering opportunities where technology can help businesses reach their goals. Since relocating to Canada in July 2025, I'm looking for a role where I can leverage my experience and contribute to interesting projects alongside great people.

Cullen Robertson

I have extensive experience in project management, marketing operations, and digital production roles both agency and client-side, primarily in the SaaS and digital services space. My background has equipped me with strong project management skills, process-led thinking, and exposure to a variety of industries and work environments. I've also led teams and taken operational responsibility within project delivery and across businesses. I'm passionate about building great relationships with colleagues and uncovering opportunities where technology can help businesses reach their goals. Since relocating to Canada in July 2025, I'm looking for a role where I can leverage my experience and contribute to interesting projects alongside great people.

Available to hire

I have extensive experience in project management, marketing operations, and digital production roles both agency and client-side, primarily in the SaaS and digital services space. My background has equipped me with strong project management skills, process-led thinking, and exposure to a variety of industries and work environments. I’ve also led teams and taken operational responsibility within project delivery and across businesses.

I’m passionate about building great relationships with colleagues and uncovering opportunities where technology can help businesses reach their goals. Since relocating to Canada in July 2025, I’m looking for a role where I can leverage my experience and contribute to interesting projects alongside great people.

See more

Work Experience

Project Manager/Digital Producer at Digitas New Zealand
July 31, 2025 - July 30, 2025
Managed delivery of digital communications for Samsung New Zealand, including client and agency relationships, digital communications production across email and push channels, and asset management. Led projects involving CX and CRM strategies for various clients, using platforms like Salesforce Marketing Cloud and Braze. Responsible for project workflows, reporting, and cross-team coordination among local, regional clients, and offshore teams. Facilitated fast-paced client projects with strategic alignment across Southeast Asia Oceania regions.
Project Manager - Offsite Content Programme [Full-Time Contract] at Xero New Zealand
March 31, 2022 - July 30, 2025
Led end-to-end delivery of the Offsite Content programme aimed at enhancing Xero’s online review presence and link earning opportunities. Managed organic review generation journeys and media buying strategies, which reduced cost-per-acquisition by 50%. Coordinated with internal and external stakeholders across marketing, communications, web development, sales, and analytics. Applied strong SEO focus and contributed to various content marketing and conversion optimization projects.
Marketing Operations Manager at Prominence
November 30, 2019 - July 30, 2025
Oversaw all global client delivery at the largest recruitment marketing agency in APAC, managing teams across copy, design, technical, digital, social, and account management. Worked directly with highly specialist clients across industries like construction, medical, and engineering. Expanded the company’s presence into Southeast Asia by launching the Kuala Lumpur office, recruiting and onboarding new staff. Managed major client projects including product development, rebranding, website overhauls, and tech implementations. Maintained a leadership role in content marketing and creative functions.
Content Marketing Lead at Prominence
November 30, 2016 - July 30, 2025
Led all social media and content marketing functions, including content planning, production, and scheduling for 20+ recruitment agency clients. Managed the copywriting team, supporting in-house and freelance writers. Produced copy for blogs, EDMs, market reports, customer surveys, websites with SEO focus, and whitepapers. Also contributed across project management, graphic design, video production/editing, analytics reporting, and web content editing.

Education

Master’s Degree at University of Waikato, Hamilton
January 1, 2014 - December 31, 2015
Graduate Diploma at University of Waikato, Hamilton
January 1, 2013 - December 31, 2014
Bachelor’s Degree at University of Waikato, Hamilton
January 1, 2010 - December 31, 2013

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Retail, Transportation & Logistics