I am a Digital Designer (Cum Laude), Content Creator, and Social Media Strategist with experience in brand collaboration, content creation, and digital campaigns. With a deep understanding of brand positioning, consumer behavior, and trend analysis, I thrive in environments that demand leadership and creative problem-solving. Detail-oriented and strategically minded, I bring a polished aesthetic and a deep appreciation for elegance, exclusivity, and innovation—delivering digital experiences that enhance prestige and elevate brand perception on social media platforms.

Salome Gutierrez

I am a Digital Designer (Cum Laude), Content Creator, and Social Media Strategist with experience in brand collaboration, content creation, and digital campaigns. With a deep understanding of brand positioning, consumer behavior, and trend analysis, I thrive in environments that demand leadership and creative problem-solving. Detail-oriented and strategically minded, I bring a polished aesthetic and a deep appreciation for elegance, exclusivity, and innovation—delivering digital experiences that enhance prestige and elevate brand perception on social media platforms.

Available to hire

I am a Digital Designer (Cum Laude), Content Creator, and Social Media Strategist with experience in brand collaboration, content creation, and digital campaigns. With a deep understanding of brand positioning, consumer behavior, and trend analysis, I thrive in environments that demand leadership and creative problem-solving. Detail-oriented and strategically minded, I bring a polished aesthetic and a deep appreciation for elegance, exclusivity, and innovation—delivering digital experiences that enhance prestige and elevate brand perception on social media platforms.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Language

Spanish; Castilian
Fluent
English
Intermediate
Portuguese
Beginner

Work Experience

Graphic Designer - Social Media Strategist at IndoAmericana
December 31, 2025 - July 30, 2025
As a Graphic Designer and Social Media Strategist, developed visually compelling, on-brand content across platforms including Instagram, TikTok, Facebook and TikTok. Ranging from static posts and GIFs to reels and stories—which led to a 30% increase in engagement rates. Additionally, produced email graphics, website banners, and digital ads, supporting marketing initiatives that saw a 25% lift in click-through rates.
Social Media Creator at TTDEYE
December 31, 2023 - July 30, 2025
Spearheaded the design and development of visually compelling and brand-consistent social media content across Instagram, TikTok, Reddit, Pinterest, and Facebook—including static posts, stories, reels, and GIFs—resulting in a 22% increase in overall engagement. Supported cross-functional marketing initiatives by producing email graphics, website banners, and digital ads, contributing to a 25% boost in campaign click-through rates.
Marketing Specialist - Social Media Specialist at Benefit Cosmetics
December 31, 2021 - July 30, 2025
Collaborated closely with Marketing, Social, and Creative teams to develop high-performing visual assets that elevated user engagement by over 15% across platforms. Edited and optimized images, retouched product photography, and prepared digital assets tailored for diverse channels including web, email, and social media. Contributed to additional creative initiatives, including client presentations and promotional collateral, ensuring brand consistency and visual excellence across all deliverables.

Education

Bachelor in Digital Arts at Florida International University
January 1, 2021 - December 31, 2024
Art History - Minor at Florida International University
January 1, 2021 - December 31, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services