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Hi, I’m a multichannel copywriter with over 10 years of experience working across consumer and enterprise brands. I specialize in email/CRM, landing pages, and cross-channel digital storytelling, and I’m passionate about data-driven strategies and collaboration. I’ve had the privilege of defining voice and tone for complex audiences and leading creative direction on many campaigns. I enjoy working with cross-functional teams to bring big-picture concepts to life and have led projects spanning video production, content strategy, and creative planning. My experience spans a variety of sectors including FMCG, hospitality, real estate, and manufacturing across North America, Asia, and Europe.…Hi, I’m a multichannel copywriter with over 10 years of experience working across consumer and enterprise brands. I specialize in email/CRM, landing pages, and cross-channel digital storytelling, and I’m passionate about data-driven strategies and collaboration. I’ve had the privilege of defining voice and tone for complex audiences and leading creative direction on many campaigns. I enjoy working with cross-functional teams to bring big-picture concepts to life and have led projects spanning video production, content strategy, and creative planning. My experience spans a variety of sectors including FMCG, hospitality, real estate, and manufacturing across North America, Asia, and Europe.

user988920

Copywriter, Creative Director, Video Editor, +2

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Hi, I’m a multichannel copywriter with over 10 years of experience working across consumer and enterprise brands. I specialize in email/CRM, landing pages, and cross-channel digital storytelling, and I’m passionate about data-driven strategies and collaboration. I’ve had the privilege of defining voice and tone for complex audiences and leading creative direction on many campaigns. I enjoy working with cross-functional teams to bring big-picture concepts to life and have led projects spanning video production, content strategy, and creative planning. My experience spans a variety of sectors including FMCG, hospitality, real estate, and manufacturing across North America, Asia, and Europe.…Hi, I’m a multichannel copywriter with over 10 years of experience working across consumer and enterprise brands. I specialize in email/CRM, landing pages, and cross-channel digital storytelling, and I’m passionate about data-driven strategies and collaboration. I’ve had the privilege of defining voice and tone for complex audiences and leading creative direction on many campaigns. I enjoy working with cross-functional teams to bring big-picture concepts to life and have led projects spanning video production, content strategy, and creative planning. My experience spans a variety of sectors including FMCG, hospitality, real estate, and manufacturing across North America, Asia, and Europe.

Available to hire

Hi, I’m a multichannel copywriter with over 10 years of experience working across consumer and enterprise brands. I specialize in email/CRM, landing pages, and cross-channel digital storytelling, and I’m passionate about data-driven strategies and collaboration. I’ve had the privilege of defining voice and tone for complex audiences and leading creative direction on many campaigns.

I enjoy working with cross-functional teams to bring big-picture concepts to life and have led projects spanning video production, content strategy, and creative planning. My experience spans a variety of sectors including FMCG, hospitality, real estate, and manufacturing across North America, Asia, and Europe.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Creative Specialist (Contract) at Sobeys Inc.

August 31, 2024 - July 30, 2025

Led the creative execution for Sobeys’ national sponsorship vertical, managing cross-functional input and timelines. Played a central role in bringing to life Lawton’s’ first multi-province, cross-team holiday creative campaign. Drafted website and sponsorship landing page copy, collaborated in Figma to iterate UX flows. Maintained brand tone across email, web, print, social media and other sponsorship assets, ensuring message consistency. Supported ad hoc copy requests, delivering consistent, on-brand messaging under tight timelines. Clients included Sobeys, Safeway, Lawtons Drugs, 360Wealth Pharmacy and Wellness, FreshCo, and Kim Phat.

Copywriter (Contract) at Loblaw Agency

July 31, 2023 - July 30, 2025

Wrote the award-winning 2022 PC Insiders holiday email campaign, contributing to an omnichannel email experience that drove a 20% YoY increase in product sales and over 14M media impressions. Wrote the PC Points Days 2022 email campaign reaching over 6M members and contributing to over 1B+ points activity. Lead email writer for PC Optimum communications. Conceived and scripted paid social and radio campaigns for PC Coffee and Real Canadian Superstore. Supported ad hoc copy requests across an extended portfolio. Clients included PC Holiday Insiders 2022, PC Optimum, PC Financial, PC Health, PC Express, Real Canadian Superstore, and Shoppers Drugmart.

Copywriter at Blakely Inc.

March 31, 2021 - July 30, 2025

Reimagined fundraising creative for legacy-driven clients by injecting storytelling and surprise into donor letters, newsletters, and digital campaigns. Noteworthy achievements include writing YMCA’s first ever Giving Tuesday email campaign raising $26K, producing Meta ads for The Mustard Seed’s advocacy driving nearly 89% of email sign-ups, and pitching creative campaigns for WWF that enhanced client engagement. Clients included Doctors Without Borders/MSF Canada, Toronto General & Western - Hospital Foundation, UNHCR, Sunnybrook Hospital Foundation, Sinai Hospital Foundation, Habitat for Humanity, St. Mike's, The Mustard Seed, Tree Canada, Cancer Research Society, WWF, Cuso International, Covenant House, and Technion.

Senior Creative Specialist at MSLGROUP Creative+ (Part of Publicis Groupe)

December 31, 2018 - July 30, 2025

Handled copy and video projects for local and global clients in industries like not-for-profit, pharma, education and agriculture. Concepted, wrote, and edited for multiple media including web, print, digital, and outdoor. Collaborated with art directors, designers, and colleagues across offices to deliver campaigns, websites, emails, merchandise, collaterals, and videos. Led video production teams to align content and creative strategy, developed concepts, scripts, storyboards, and built networks of video production vendors, 3D animators, and voice-over artists. Clients included Educational Initiatives, Mexico Tourism, Pfizer, SES, SITA, PNB Metlife, ICEGOV, UMANG by Gov of India, Doctors Without Borders, UBER, First Advantage, Merial among others.

Copywriter at Niksun Ad World Inc.

December 31, 2014 - July 30, 2025

Created medium-agnostic, insight-driven high impact brand narratives. Collaborated with art and video teams on print and digital campaigns and marketing collateral ensuring consistency with the brand messaging. Clients included Indian National Congress, Venus Infrastructure, Havmor, Ashar Agro, Laxmi Toor Dal, and Gurjar Screens.