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Hi, I'm Gabby Alston, a passionate digital marketing strategist dedicated to helping brands, creatives, and musicians tell their unique stories through compelling digital campaigns and influencer strategies. With experience across diverse industries, I create tailored content that drives engagement, visibility, and brand growth. I thrive on leveraging data insights to refine strategies and empower brands to connect meaningfully with their audience. Whether it's managing influencer collaborations, crafting creative briefs, or overseeing event production, I bring creativity and strategic thinking to every project I take on.…Hi, I'm Gabby Alston, a passionate digital marketing strategist dedicated to helping brands, creatives, and musicians tell their unique stories through compelling digital campaigns and influencer strategies. With experience across diverse industries, I create tailored content that drives engagement, visibility, and brand growth. I thrive on leveraging data insights to refine strategies and empower brands to connect meaningfully with their audience. Whether it's managing influencer collaborations, crafting creative briefs, or overseeing event production, I bring creativity and strategic thinking to every project I take on.

Gabby Alston

Social Media Manager, Marketing Strategist, Influencer Marketing Manager, +2

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Hi, I'm Gabby Alston, a passionate digital marketing strategist dedicated to helping brands, creatives, and musicians tell their unique stories through compelling digital campaigns and influencer strategies. With experience across diverse industries, I create tailored content that drives engagement, visibility, and brand growth. I thrive on leveraging data insights to refine strategies and empower brands to connect meaningfully with their audience. Whether it's managing influencer collaborations, crafting creative briefs, or overseeing event production, I bring creativity and strategic thinking to every project I take on.…Hi, I'm Gabby Alston, a passionate digital marketing strategist dedicated to helping brands, creatives, and musicians tell their unique stories through compelling digital campaigns and influencer strategies. With experience across diverse industries, I create tailored content that drives engagement, visibility, and brand growth. I thrive on leveraging data insights to refine strategies and empower brands to connect meaningfully with their audience. Whether it's managing influencer collaborations, crafting creative briefs, or overseeing event production, I bring creativity and strategic thinking to every project I take on.

Available to hire

Hi, I’m Gabby Alston, a passionate digital marketing strategist dedicated to helping brands, creatives, and musicians tell their unique stories through compelling digital campaigns and influencer strategies. With experience across diverse industries, I create tailored content that drives engagement, visibility, and brand growth.

I thrive on leveraging data insights to refine strategies and empower brands to connect meaningfully with their audience. Whether it’s managing influencer collaborations, crafting creative briefs, or overseeing event production, I bring creativity and strategic thinking to every project I take on.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Account Executive --- Digital Marketing & Influencer Strategist at Hauswirth.co (HCo)

January 1, 2023 - Present

Led end-to-end digital marketing campaigns for lifestyle, food & beverage, music, and cannabis brands—delivering measurable ROI through multi-platform strategies. Developed and managed influencer marketing programs, securing over 60+ creators and generating viral content with 1M+ organic views. Created high-performing branded content (photo, video, graphics) tailored for platform-specific engagement across Instagram, TikTok, YouTube, and email. Crafted brand strategy decks, creative briefs, and reporting tools to align stakeholders, pitch sponsorships, and secure funding for client events and partnerships. Managed daily content calendars, analytics dashboards, and reporting for multiple clients simultaneously—while meeting deadlines and performance benchmarks.

Social Media Management (Freelance // Contracted) at Freelance

January 1, 2020 - Present

Build paid digital campaigns and execute ads per budget and desired outcome. Empower brands to own and share their specialized stories through detailed storytelling and unique visual identity. Create content including graphic, photo, and video for various brands across industries to increase engagement, visibility, and brand recognition. Continuously review and leverage data to create reports and refine strategies. Implement holistic and robust strategies that address various forms of engagement including comments, saves, shares, likes, and follows.

Festival and Event Production at Freelance

January 1, 2020 - Present

Coordinate artist relations, hospitality services, and backstage support for 50-100+ performers. Manage staff of 50-100+ and box office operations of ticketing, VIP services, and guest management. Act as a liaison between promoter, venue, and artist camp to ensure timely stage transitions. Create stage and set designs to enhance artist brand and image.