Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Kathy Patterson, a results-driven Digital Marketing Manager based on the Central Coast in Australia. I specialize in building measurable growth across paid search, paid social, SEO, and email, blending data-driven decision making with creative execution to boost visibility, generate high-quality leads, and maximize ROI. I’ve led cross-functional teams, agency partners, and large-scale projects from strategy through execution. I’m passionate about turning business goals into integrated digital strategies, optimizing funnels with CRO and landing-page improvements, and delivering campaigns that scale across global markets.…Hi, I’m Kathy Patterson, a results-driven Digital Marketing Manager based on the Central Coast in Australia. I specialize in building measurable growth across paid search, paid social, SEO, and email, blending data-driven decision making with creative execution to boost visibility, generate high-quality leads, and maximize ROI. I’ve led cross-functional teams, agency partners, and large-scale projects from strategy through execution. I’m passionate about turning business goals into integrated digital strategies, optimizing funnels with CRO and landing-page improvements, and delivering campaigns that scale across global markets.

Kathy Paterson

Growth Marketer, Digital Marketer, Marketing Strategist, +3





Hi, I’m Kathy Patterson, a results-driven Digital Marketing Manager based on the Central Coast in Australia. I specialize in building measurable growth across paid search, paid social, SEO, and email, blending data-driven decision making with creative execution to boost visibility, generate high-quality leads, and maximize ROI. I’ve led cross-functional teams, agency partners, and large-scale projects from strategy through execution. I’m passionate about turning business goals into integrated digital strategies, optimizing funnels with CRO and landing-page improvements, and delivering campaigns that scale across global markets.…Hi, I’m Kathy Patterson, a results-driven Digital Marketing Manager based on the Central Coast in Australia. I specialize in building measurable growth across paid search, paid social, SEO, and email, blending data-driven decision making with creative execution to boost visibility, generate high-quality leads, and maximize ROI. I’ve led cross-functional teams, agency partners, and large-scale projects from strategy through execution. I’m passionate about turning business goals into integrated digital strategies, optimizing funnels with CRO and landing-page improvements, and delivering campaigns that scale across global markets.

Available to hire

Hi, I’m Kathy Patterson, a results-driven Digital Marketing Manager based on the Central Coast in Australia. I specialize in building measurable growth across paid search, paid social, SEO, and email, blending data-driven decision making with creative execution to boost visibility, generate high-quality leads, and maximize ROI.

I’ve led cross-functional teams, agency partners, and large-scale projects from strategy through execution. I’m passionate about turning business goals into integrated digital strategies, optimizing funnels with CRO and landing-page improvements, and delivering campaigns that scale across global markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Manager, Digital Marketing at Stericycle

December 31, 2019 - December 31, 2019

Directed global paid media strategy across Google Ads and Paid Social; managed multimillion-dollar budgets; improved lead quality, cost efficiency, and conversion performance; executed CRO and analytics initiatives; produced dashboards tracking KPIs and ROI.

Digital Marketing Consultant / Digital Project Manager at Paterson Digital / Insight Digital

January 1, 2019 - November 3, 2025

Provided senior-level expertise to companies with limited internal capacity, accelerating delivery of high-priority marketing initiatives. Built and automated email marketing campaigns, directed paid search and paid social campaigns across Google, LinkedIn, and Meta, optimized CRO programs, led SEO initiatives, and oversaw website redesigns, migrations, and new launches in collaboration with internal teams, agencies and vendors.

Manager, Marketing Systems & Data Analytics at Shred-it

December 31, 2016 - December 31, 2016

Directed marketing automation, email, and analytics programs; project managed a large Salesforce implementation; managed Salesforce admins and analytics teams post-launch to ensure data accuracy, adoption, and ongoing optimization.

Manager, Digital Marketing Strategy at Shred-it

December 31, 2013 - December 31, 2013

Managed Paid Search, Paid Social, email, and website optimization across global markets; developed multi-channel campaign strategies; conducted analytics reporting and optimization to improve funnel efficiency.

Senior Marketing Project Leader at Shred-it

December 31, 2009 - December 31, 2009

Delivered digital and sales enablement programs supporting lead generation and customer acquisition; managed project budgets, vendor relations, and cross-functional execution.

Brand & Marketing Officer at CSIRO

December 31, 2008 - December 31, 2008

Supported multi-channel marketing campaigns, including website content and digital communications; managed creative production and vendor coordination to ensure consistent brand execution.