Available to hire
I am a full-stack marketing and communications professional with a strong background in brand development, digital marketing, content strategy, and product ownership. I am adaptable and results-driven, balancing strategic planning, creative execution, and data analysis to deliver high-impact solutions. I thrive in fast-paced environments, ensuring efficiency and innovation.
I have a proven ability to launch products, lead cross-functional teams, and drive revenue growth. I am passionate about leveraging technology and data to optimize marketing and product strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Fluent
Spanish; Castilian
Beginner
Work Experience
Product Owner at MyDigitalNomads
January 31, 2025 - July 31, 2025Lead a cross-functional team of 20+ professionals, managing the product backlog and sprint priorities for two different projects. Define and refine user stories, ensuring alignment with customer needs and market trends. Drive product marketing efforts, overseeing positioning, competitive analysis, and go-to-market strategies. Improved sprint efficiency by streamlining backlog refinement and prioritization.
Product Owner at MyDigitalNomads
January 31, 2025 - July 31, 2025Led a cross-functional team of 20+ professionals, managing the product backlog and sprint priorities for two projects. Defined and refined user stories to align with customer needs and market trends. Drove product marketing efforts including positioning, competitive analysis, and go-to-market strategies. Improved sprint efficiency by streamlining backlog refinement and prioritization.
Product Owner at MyDigitalNomads
January 1, 2025 - July 31, 2025Lead a cross-functional team of 20+ professionals, managing the product backlog and sprint priorities for two different projects. Define and refine user stories, ensuring alignment with customer needs and market trends. Drive product marketing efforts, overseeing positioning, competitive analysis, and go-to-market strategies. Improved sprint efficiency by streamlining backlog refinement and prioritization.
Head of Product Data & Marketing at Fyscore
September 30, 2022 - July 31, 2025Managed product backlog, using data insights to refine priorities and maximize product impact. Developed data-driven marketing strategies, enhancing product positioning and user acquisition. Conducted market and customer behavior analysis to drive feature adoption and retention. Improved decision-making by integrating analytics into product development.
Head of Product Data & Marketing at Fyscore
September 30, 2022 - July 31, 2025Managed product backlog using data insights to refine priorities and maximize product impact. Developed data-driven marketing strategies to enhance product positioning and user acquisition. Conducted market and customer analysis to drive feature adoption and retention. Integrated analytics into product development to improve decision-making.
Head of Product Data & Marketing at Fyscore
September 1, 2022 - July 31, 2025Managed product backlog, using data insights to refine priorities and maximize product impact. Developed data-driven marketing strategies, enhancing product positioning and user acquisition. Conducted market and customer behavior analysis to drive feature adoption and retention. Improved decision-making by integrating analytics into product development.
Marketing Director at MetaProvide
May 1, 2022 - PresentOversee product lifecycle, from backlog management to feature rollout. Align development priorities with business goals, ensuring customer-centric solutions. Spearheaded product marketing initiatives, increasing user engagement and retention. Led cross-functional collaboration, optimizing go-to-market execution.
Marketing Director at MetaProvide
May 1, 2022 - PresentOversee product lifecycle from backlog management to feature rollout. Align development priorities with business goals to ensure customer-centric solutions. Spearhead product marketing initiatives to increase user engagement and retention. Lead cross-functional collaboration to optimize go-to-market execution.
Marketing Director at MetaProvide
May 1, 2022 - PresentOversee product lifecycle, from backlog management to feature rollout. Align development priorities with business goals, ensuring customer-centric solutions. Spearheaded product marketing initiatives, increasing user engagement and retention. Led cross-functional collaboration, optimizing go-to-market execution.
Marketing Director at Best4U
September 30, 2021 - July 31, 2025Identified and secured new business opportunities, driving brand expansion. Built and executed digital marketing campaigns, boosting online visibility and sales. Developed strategic partnerships, strengthening market positioning.
Marketing Director at 4Kidoh
September 30, 2021 - July 31, 2025Led branding, influencer marketing, and digital advertising strategies, driving revenue growth. Managed international partnerships, optimizing product placement and customer engagement. Launched high-impact performance marketing campaigns, improving conversion rates.
Marketing Director at Frog Mobility
September 30, 2021 - July 31, 2025Led marketing and communications strategy, improving brand awareness and engagement. Managed influencer collaborations and public relations to enhance product visibility. Designed and executed growth strategies to increase customer acquisition.
Marketing Director at Best4U
September 30, 2021 - July 31, 2025Identified and secured new business opportunities driving brand expansion. Developed and executed digital marketing campaigns to boost visibility and sales. Built strategic partnerships to strengthen market positioning.
Marketing Director at 4Kidoh
September 30, 2021 - July 31, 2025Led branding, influencer marketing, and digital advertising strategies to drive revenue growth. Managed international partnerships to optimize product placement and customer engagement. Launched high-impact performance marketing campaigns improving conversion rates.
Marketing Director at Frog Mobility
September 30, 2021 - July 31, 2025Led marketing and communications strategy to improve brand awareness and engagement. Managed influencer collaborations and public relations to boost product visibility. Designed and executed growth strategies to increase customer acquisition.
Marketing Director at Best4U
September 1, 2021 - July 31, 2025Identified and secured new business opportunities, driving brand expansion. Built and executed digital marketing campaigns, boosting online visibility and sales. Developed strategic partnerships, strengthening market positioning.
Marketing Director at 4Kidoh
September 1, 2021 - July 31, 2025Led branding, influencer marketing, and digital advertising strategies, driving revenue growth. Managed international partnerships, optimizing product placement and customer engagement. Launched high-impact performance marketing campaigns, improving conversion rates.
Marketing Director at Frog Mobility
September 1, 2021 - July 31, 2025Led marketing and communications strategy, improving brand awareness and engagement. Managed influencer collaborations and public relations to enhance product visibility. Designed and executed growth strategies to increase customer acquisition.
Marketing Specialist & Customer Success at Frog Mobility
June 30, 2020 - July 31, 2025Led marketing and communications strategy, improving brand awareness and engagement. Managed influencer collaborations and public relations to enhance product visibility. Designed and executed growth strategies to increase customer acquisition.
Marketing Specialist & Customer Success at Frog Mobility
June 30, 2020 - July 31, 2025Supported marketing efforts and customer success initiatives to enhance client satisfaction and support growth.
Marketing Specialist & Customer Success at Frog Mobility
June 1, 2020 - July 31, 2025Data Analyst at Media Lab
January 31, 2019 - July 31, 2025Collected, analyzed, and interpreted social media data to assess public opinion trends. Provided insights for news programming, shaping public discourse analysis. Leveraged data visualization to present findings to stakeholders.
Data Analyst at Media Lab
January 31, 2019 - July 31, 2025Collected, analyzed, and interpreted social media data to assess public opinion trends. Provided insights to shape news programming and public discourse analysis. Leveraged data visualization techniques to present findings to stakeholders.
Data Analyst at Media Lab
January 1, 2019 - July 31, 2025Collected, analyzed, and interpreted social media data to assess public opinion trends. Provided insights for news programming, shaping public discourse analysis. Leveraged data visualization to present findings to stakeholders.
Education
PhD Communication Sciences at ISCTE-IUL
January 1, 2018 - December 31, 2022Master Communication and Technologies of Information at ISCTE-IUL
January 1, 2015 - December 31, 2018Bachelor Political Science at ISCTE-IUL
January 1, 2012 - December 31, 2015PhD at ISCTE-IUL
January 1, 2018 - December 31, 2022Master at ISCTE-IUL
January 1, 2015 - December 31, 2018Bachelor at ISCTE-IUL
January 1, 2012 - December 31, 2015PhD at ISCTE-IUL
January 1, 2018 - December 31, 2022Master at ISCTE-IUL
January 1, 2015 - December 31, 2018Bachelor at ISCTE-IUL
January 1, 2012 - December 31, 2015Qualifications
General Secretary International Friendship League
January 1, 2015 - December 31, 2017President Political Science Students Association
January 1, 2012 - December 31, 2015Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Consumer Goods, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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