I believe that creativity is often found when it’s lost. I’ve learned to embrace doubt and use it as a catalyst to create bolder, more intentional work that truly resonates. My approach to growth is about getting closer to who we are meant to be—creating spaces, systems, and stories that empower people. As a leader, I focus on building brands that are deeply felt, not just seen, with a strategy grounded in understanding people’s needs and experiences. My career has spanned brand strategy, creative direction, and social media management across a variety of industries. I enjoy blending culture, technology, and storytelling into cohesive brand narratives that drive meaningful engagement and business results. Every project is an opportunity to invent, refine, and connect authentically with audiences.…

I believe that creativity is often found when it’s lost. I’ve learned to embrace doubt and use it as a catalyst to create bolder, more intentional work that truly resonates. My approach to growth is about getting closer to who we are meant to be—creating spaces, systems, and stories that empower people. As a leader, I focus on building brands that are deeply felt, not just seen, with a strategy grounded in understanding people’s needs and experiences. My career has spanned brand strategy, creative direction, and social media management across a variety of industries. I enjoy blending culture, technology, and storytelling into cohesive brand narratives that drive meaningful engagement and business results. Every project is an opportunity to invent, refine, and connect authentically with audiences.…

Available to hire

I believe that creativity is often found when it’s lost. I’ve learned to embrace doubt and use it as a catalyst to create bolder, more intentional work that truly resonates. My approach to growth is about getting closer to who we are meant to be—creating spaces, systems, and stories that empower people. As a leader, I focus on building brands that are deeply felt, not just seen, with a strategy grounded in understanding people’s needs and experiences.

My career has spanned brand strategy, creative direction, and social media management across a variety of industries. I enjoy blending culture, technology, and storytelling into cohesive brand narratives that drive meaningful engagement and business results. Every project is an opportunity to invent, refine, and connect authentically with audiences.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Creative Researcher/Strategist at NEON GLOBAL
January 1, 2023 - July 31, 2025
Curated & purveyed entertainment industry trends including metaverse and web3 positioning NEON ahead of market trends. Led strategic research for 20+ high-profile global IP initiatives across multiple regions (Singapore, United States, China, Japan, Middle East) including The Hunger Games Exhibition, Jurassic World Exhibition, Harry Potter: Visions of Magic. Served as Design Director for the Machu Picchu Experience at UBS Global Summit, creating an immersive cultural installation that elevated executive engagement.
Brand Strategist/ Head of Creative & Ops at ASURE BIO
January 1, 2023 - Present
Pioneered VIP DAY one-day branding service, generating $50,000 in revenue and establishing the agency's signature offering that created new revenue streams and market differentiation. Developed scalable subscription models to complement VIP Day service. Led full operations of branding and marketing agency, managing 13 professionals across strategy, design, and marketing to deliver work amounting to half million in revenue.
Brand Strategist & Social Media Manager at SELF EMPLOYED
September 30, 2021 - July 31, 2025
Crafted comprehensive brand identity for a premium omakase restaurant, establishing distinctive visual language across all touch points. Developed brand identity and managed social media for local entertainment company, growing organic audience from 0 to 250+ followers through cohesive visual storytelling.
Creative / Events Executive at EVENT AGENCIES
December 31, 2020 - July 31, 2025
Art directed signature event concepts, crafting distinctive brand experiences. Pitched and executed a myriad of B2B/B2C events including Hitachi Innovation Forum, The Body Shop APAC Forum, and 3M Conference.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Retail