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I am a creative and performance-driven content professional with over 7 years of experience in digital publishing, social media strategy, and branded content. I've successfully built high-performing lifestyle verticals and launched content-first campaigns with zero extra production costs. I'm skilled in ideating, scripting, shooting, editing, and distributing content across multiple platforms. I have led social and editorial teams at major media houses in India, managing content calendars, SEO briefs, and performance analytics. I am passionate about storytelling and content growth and am eager to bring my expertise to forward-thinking brands in Dubai.…I am a creative and performance-driven content professional with over 7 years of experience in digital publishing, social media strategy, and branded content. I've successfully built high-performing lifestyle verticals and launched content-first campaigns with zero extra production costs. I'm skilled in ideating, scripting, shooting, editing, and distributing content across multiple platforms. I have led social and editorial teams at major media houses in India, managing content calendars, SEO briefs, and performance analytics. I am passionate about storytelling and content growth and am eager to bring my expertise to forward-thinking brands in Dubai.

Gursharan Kaur Bhalla

Content Strategist, Assistant Editor, Writer, +1

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I am a creative and performance-driven content professional with over 7 years of experience in digital publishing, social media strategy, and branded content. I've successfully built high-performing lifestyle verticals and launched content-first campaigns with zero extra production costs. I'm skilled in ideating, scripting, shooting, editing, and distributing content across multiple platforms. I have led social and editorial teams at major media houses in India, managing content calendars, SEO briefs, and performance analytics. I am passionate about storytelling and content growth and am eager to bring my expertise to forward-thinking brands in Dubai.…I am a creative and performance-driven content professional with over 7 years of experience in digital publishing, social media strategy, and branded content. I've successfully built high-performing lifestyle verticals and launched content-first campaigns with zero extra production costs. I'm skilled in ideating, scripting, shooting, editing, and distributing content across multiple platforms. I have led social and editorial teams at major media houses in India, managing content calendars, SEO briefs, and performance analytics. I am passionate about storytelling and content growth and am eager to bring my expertise to forward-thinking brands in Dubai.

Available to hire

I am a creative and performance-driven content professional with over 7 years of experience in digital publishing, social media strategy, and branded content. I’ve successfully built high-performing lifestyle verticals and launched content-first campaigns with zero extra production costs. I’m skilled in ideating, scripting, shooting, editing, and distributing content across multiple platforms.

I have led social and editorial teams at major media houses in India, managing content calendars, SEO briefs, and performance analytics. I am passionate about storytelling and content growth and am eager to bring my expertise to forward-thinking brands in Dubai.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Senior Writer & Content Strategist at Times Internet, India

November 30, 2024 - July 31, 2025

Led team of writers and built a lifestyle content microsite from scratch. Grew Instagram handle with 150K+ organic views on reels using zero paid support. Ideated, hosted, and edited visual content, reels, and pop-culture explainers. Collaborated with design and video teams to ensure cohesive platform-first storytelling. Managed content calendar, SEO briefs, and performance analytics reporting. Managed crisis and sensitive communications with timely, accurate content to safeguard brand reputation.

Assistant Editor at Microsoft (Burda Media), India

December 31, 2020 - July 31, 2025

Programmed and curated digital content across news, sports, and lifestyle verticals, ensuring relevance and platform alignment. Planned daily content flow in sync with breaking stories and audience trends. Led content strategy to boost readership, making editorial calls that balanced engagement with brand tone. Created high-impact branded content, press releases, and op-eds supporting campaign and policy narratives. Crafted compelling editorial narratives aligned with brand positioning and audience engagement goals. Built strong media relationships to secure timely and high-impact coverage.

Associate Producer at India Today, India

December 31, 2019 - July 31, 2025

Produced prime-time news and debate shows, overseeing scripting, VO writing, and post-production design. Led end-to-end visual production — from rundown planning and graphic ideation to final output. Supervised daily content operations as shift lead, managing teams and coordinating guest lineups under tight deadlines.

Trainee Journalist at Times of India, India

October 31, 2016 - July 31, 2025

Wrote feature stories and profiles; edited news and lifestyle content. Designed editorial pages across multiple editions in coordination with design teams.