Shreyashi Bhattacharya

Edited diverse content including articles, press releases, whitepapers, and web content for clients in finance, healthcare, and lifestyle sectors. Managed end-to-end digital marketing content aligned with branding and SEO best practices. Collaborated with marketing and SEO teams to ensure unified messaging, resulting in a 15% increase in client satisfaction and improved project delivery. Developed high-performing ad copies for LinkedIn and Instagram for 50+ clients, boosting brand engagement and lead generation.

Spearheaded the Fuel Project under Programmatic SEO by crafting AI-driven personalized prompts, achieving productivity gains reviewing 50+ pages daily. Led the Product City Pages initiative delivering 2,600+ pages in under 5 months. Conducted training sessions for writers on Generative AI techniques, enabling creation of 4,000+ SEO pages. Collaborated cross-functionally on prompt engineering for various projects. Facilitated internal corporate communication reducing project turnaround time by 20%. Leveraged JIRA to manage over 2,600 content tasks, improving on-time delivery by 30%. Developed 700+ SEO-focused FAQ pages, enhancing site authority and engagement.

Conceptualized and wrote Instagram ad copies and campaign content for major brands, including HealthAid, Revital H, and GoSchool. Developed and executed "Mangolicious" campaign for HealthAid’s gummies, boosting social media engagement. Managed Father's Day campaign for Revital H to maximize audience participation. Led creative direction and copywriting for GoSchool Instagram campaigns, increasing follower engagement and brand visibility. Collaborated with design and strategy teams for cohesive messaging and timely delivery.